The Obvious Choice

341 I Less Doing, More Living I Jonathan Goodman and Ari Meisel

11 Jul 2025

Contributed by Lukas

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/...

340 I Doing Hard Sh*t Together Creates Deeper Connection

09 Jul 2025

Contributed by Lukas

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4g...

339 I You're Using Social Media All Wrong

21 May 2025

Contributed by Lukas

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earn...

338 I If You Want To Start a Business, Read This Book

16 May 2025

Contributed by Lukas

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4g...

337 I The Millionaire Mindset: What I Told a Stranger on the Subway About Real Success

14 May 2025

Contributed by Lukas

A tap on the shoulder on the subway."Is that a sales book?" he asked.I took the subway instead of driving to read. It turned into a 15-minute ...

336 I Admire Success Without Desiring Their Life

02 May 2025

Contributed by Lukas

Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned tha...

335 I How You Can Avoid Burnout (in Life and Career)

30 Apr 2025

Contributed by Lukas

The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and...

334 I The Introvert's Guide to Meaningful Small Talk

23 Apr 2025

Contributed by Lukas

Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small tal...

333 I Finding Meaningful Work in an AI World

16 Apr 2025

Contributed by Lukas

Doing the work worth doing is a wonderful thing.That's what I'll write about today—how doing work that makes you better as a result of the w...

332 I How To Design Your Dream Life (Create Systems, Not Goals)

11 Apr 2025

Contributed by Lukas

Today, I'm diving into the idea that real success isn't about chasing a finish line but about crafting systems that celebrate every little win...

331 I How to Grow Your Social Media from Nothing

09 Apr 2025

Contributed by Lukas

Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works...

330 I 5 Books That Will Change Your Life

04 Apr 2025

Contributed by Lukas

Books I recommended in this video:Snow Leopard by Category Pirates https://amzn.to/4ii8zBSThe Comfort Crisis by Michael Easter https://amzn.to/3QHaKmS...

329 I 5 Hard Truths About Creating Work That Matters

02 Apr 2025

Contributed by Lukas

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, ...

328 I The Reason You Should Start Writing

28 Mar 2025

Contributed by Lukas

Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can under...

327 I The Explorer's Gene I Jonathan Goodman and Alex Hutchinson

26 Mar 2025

Contributed by Lukas

In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" ...

326 I Let Your Geek Flag Fly

21 Mar 2025

Contributed by Lukas

In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If...

325 I Why Most People Never Achieve Greatness (And How You Can)

19 Mar 2025

Contributed by Lukas

Success everywhere is a lagging indicator of becoming great somewhere.Read the full article here: https://www.theptdc.com/articles/success-everywhere-...

324 I The Obvious Pivot: Refocusing My Podcast and Creative Life I The Obvious Choice Podcast

10 Mar 2025

Contributed by Lukas

Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goa...

323 I Find Joy in the Journey, Not the Destination I The Obvious Choice Podcast

03 Mar 2025

Contributed by Lukas

In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I e...

322 I Why Your Business Breaks Down I The Obvious Choice Podcast (HOT SEAT)

26 Feb 2025

Contributed by Lukas

Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably bre...

321 I Biggest Myths About Love I The Obvious Choice Podcast

24 Feb 2025

Contributed by Lukas

I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you...

320 I Stop Trading Time For Money and Scale Today I The Obvious Choice Podcast (HOT SEAT)

19 Feb 2025

Contributed by Lukas

Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many...

319 I Why Success Left Me Depressed I The Obvious Choice Podcast

17 Feb 2025

Contributed by Lukas

In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the...

317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast

10 Feb 2025

Contributed by Lukas

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Ob...

316 I Mindfully Recreating Your Marketing I The Obvious Choice Podcast (HOT SEAT)

05 Feb 2025

Contributed by Lukas

This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy!Order my book "The...

315 I The Power of More Good Friends in Your Life I The Obvious Choice Podcast

03 Feb 2025

Contributed by Lukas

Today we're diving into something I've wanted to talk about for a long time: adult friendship.This is probably one of the most important and l...

314 I Timing Your Coaching Practice's Growth I The Obvious Choice Podcast (HOT SEAT)

29 Jan 2025

Contributed by Lukas

In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA ca...

313 I Breaking Phone Addiction (That Actually Work) I The Obvious Choice Podcast

27 Jan 2025

Contributed by Lukas

Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage t...

312 I Building a Fitness Business That Grows With Your Audience I The Obvious Choice Podcast (HOT SEAT)

22 Jan 2025

Contributed by Lukas

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training bu...

311 I Everything You Don't Know About Book Marketing (Part 2) I The Obvious Choice Podcast

20 Jan 2025

Contributed by Lukas

Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing ...

310 I The Perils of Book Launch I The Obvious Choice

15 Jan 2025

Contributed by Lukas

My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future.Order my ...

309 I Everything You Don't Know About Book Marketing (PART 1) I The Obvious Choice Podcast

13 Jan 2025

Contributed by Lukas

With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get ...

308 I The Wrong Things To Optimize I The Obvious Choice Podcast (HOT SEAT)

08 Jan 2025

Contributed by Lukas

Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's ...

307 I Essential Rules for Living Well I The Obvious Choice

06 Jan 2025

Contributed by Lukas

In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time...

306 I You Are Misusing Social Media I The Obvious Choice Podcast (HOT SEAT)

02 Jan 2025

Contributed by Lukas

Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You kn...

305 I Bad Habits Start in the Home I The Obvious Choice Podcast

30 Dec 2024

Contributed by Lukas

Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over...

304 I Get Your Audience More Engaged I The Obvious Choice Podcast (HOT SEAT)

25 Dec 2024

Contributed by Lukas

In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while ma...

303 I Preparing for the Unexpected I The Obvious Choice Podcast

23 Dec 2024

Contributed by Lukas

We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnanc...

302 I Why Being 'Boring' Might Be Your Superpower I The Obvious Choice Podcast

16 Dec 2024

Contributed by Lukas

Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I ac...

301 I The Hidden Truth About Social Media Growth (HOT SEAT)

11 Dec 2024

Contributed by Lukas

In this episode, we discussed strategies for sustainable social media growth and business development. The conversation covers crucial topics includin...

300 I The Art of Getting Lost

09 Dec 2024

Contributed by Lukas

Hey everyone, today we're diving into what it really means to grow older without growing up. You know, some of my best memories come from getting ...

299 I Why Social Media Should Be Your Last Priority as a Coach (Do This Instead)

04 Dec 2024

Contributed by Lukas

I listened to two fascinating coaching conversations today. The first was with Daniel Corbett, who has an interesting dual role as both a minister and...

298 I From Personal Trainer to Online Success: Jonathan Goodman's Origin Story

02 Dec 2024

Contributed by Lukas

In this candid origin story, Jonathan reveals his journey from personal trainer to successful online entrepreneur. Growing up in a traditional profess...

297 I The Untapped $100K Fitness Niche (HOT SEAT)

27 Nov 2024

Contributed by Lukas

In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is target...

296 | The Illusion of Being Stuck: A Guide to Freedom

25 Nov 2024

Contributed by Lukas

💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139I explore the concept...

295 | From Stuck to Inspired: Real Strategies to Reignite Your Coaching Business (HOT SEAT)

20 Nov 2024

Contributed by Lukas

Have you ever felt stuck in your coaching business or wondered if success was a fluke?If you’ve struggled with imposter syndrome, maintaining moment...

294 | The Minimalist Guide to Living a Happy and Free Life (Part 2 of 3)

18 Nov 2024

Contributed by Lukas

Are you tired of doing it all? In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-...

293 | From Highs to Lows: The Emotional Rollercoaster Every Coach Knows (HOT SEAT)

13 Nov 2024

Contributed by Lukas

Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prov...

292 | The Minimalist Guide to Living a Happy and Free Life (Part 1 of 3)

11 Nov 2024

Contributed by Lukas

Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way.In the first installment...

291 | How to Delegate Without Risking Client Trust (HOT SEAT)

06 Nov 2024

Contributed by Lukas

Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you?Minakshi, a Denver-based fitness coach fo...

290 | Is Your Business Hurting Your Family Time? Here’s How to Find Balance w/ Cait Caserta

04 Nov 2024

Contributed by Lukas

Do you feel guilty about not spending enough time with your family while working on your online coaching business?Meet Cait Caserta–a former fitness...

289 | Tech Perfection Isn’t the Key to Online Coaching Success (HOT SEAT)

30 Oct 2024

Contributed by Lukas

Are you struggling with the tech side of your online fitness coaching business? Online fitness trainer Ryan Cali, one of our Online Trainer Mentorshi...

288 | Why This Gym Director Left Her Job for Online Fitness Coaching w/ Kaylee Bennett

28 Oct 2024

Contributed by Lukas

Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quan...

287 | How to Balance Your Full-Time Job While Growing a Coaching Business (HOT SEAT)

23 Oct 2024

Contributed by Lukas

Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business?We’ve all been...

286 | The Cost of Pursuing Recognition

21 Oct 2024

Contributed by Lukas

Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices yo...

285 | Get Clients and Referrals The Smarter Way (HOT SEAT)

16 Oct 2024

Contributed by Lukas

We tend to make getting clients a lot more complicated than it needs to be. Complex problems don't necessarily need complex solutions, so why do ...

284 | Misalignment Of Values and Actions

14 Oct 2024

Contributed by Lukas

One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good t...

283 | Who Do I Write My Book For? (HOT SEAT)

09 Oct 2024

Contributed by Lukas

You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the posit...

282 | Transformations Require Lightning Strikes (Part 2)

07 Oct 2024

Contributed by Lukas

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected.  Creating your o...

281 | Why Don’t I Feel Like I Deserve Success? (HOT SEAT)

04 Oct 2024

Contributed by Lukas

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get t...

280 | Transformations Require Lightning Strikes Part 1

02 Oct 2024

Contributed by Lukas

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, healt...

279 | The Truth About Having It All

30 Sep 2024

Contributed by Lukas

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can hav...

278 | Managing The “If Only It Was Cheaper” Objection (HOT SEAT)

27 Sep 2024

Contributed by Lukas

The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions ...

277 | The "It's Too Saturated" Myth

25 Sep 2024

Contributed by Lukas

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. ...

276 | Raising Prices & Overcoming Fear - Lessons From Canva

23 Sep 2024

Contributed by Lukas

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that ...

275 | Building A Safety Net (HOT SEAT)

20 Sep 2024

Contributed by Lukas

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worri...

274 | Creating Opportunities For Happiness & Fulfillment

18 Sep 2024

Contributed by Lukas

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not a...

273 | The Consistency Conundrum

16 Sep 2024

Contributed by Lukas

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most.  ...

272 | Content Burn Out (HOT SEAT)

13 Sep 2024

Contributed by Lukas

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you ...

271 | Building Your Network In A New Space

11 Sep 2024

Contributed by Lukas

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means...

270 | When Clients Leave - Stay Top Of Mind

09 Sep 2024

Contributed by Lukas

We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, tr...

269 | Creating Systems & Tools For Setters (HOT SEAT)

06 Sep 2024

Contributed by Lukas

Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good se...

268 | Self Publishing Vs Traditionally Publishing Your Book

04 Sep 2024

Contributed by Lukas

After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publis...

267 | The Warning Signs of Mediocrity

02 Sep 2024

Contributed by Lukas

Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stu...

266 | Finding & Using Your Geek Flag (HOT SEAT)

30 Aug 2024

Contributed by Lukas

You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for t...

265 | Alice Lemee - Creating Opportunities For Luck To Strike

28 Aug 2024

Contributed by Lukas

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to gettin...

264 | Stop Playing The "Look At Me Shirtless" Game

26 Aug 2024

Contributed by Lukas

It can feel like in order to get attention on social media that you need to go shirtless or sexy.  If that's the game you want to play - awesome!...

263 | Become The Well Connected Person (HOT SEAT)

23 Aug 2024

Contributed by Lukas

How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the ...

262 | Nick Mitchell - The 90% You Don’t See In Business Success

21 Aug 2024

Contributed by Lukas

What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying i...

261 | Peeling Back The Sales Onion

19 Aug 2024

Contributed by Lukas

The key to sales isn't being clever or persuading someone to buy - it's curiosity.  The mindset shifts that make sales calls feel less icky ...

260 | Building Your Business When You Have Kids (HOT SEAT)

16 Aug 2024

Contributed by Lukas

Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being pre...

259 | Todd Herman - Unlock The Hero Within

14 Aug 2024

Contributed by Lukas

Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to...

258 | The Value of Demented Theater

12 Aug 2024

Contributed by Lukas

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to ea...

257 | The Breaking Point In Business Growth (HOT SEAT)

09 Aug 2024

Contributed by Lukas

You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, ...

256 | Managing Difficult Conversations

07 Aug 2024

Contributed by Lukas

The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always e...

255 | Lessons In Contrast (Part 2)

05 Aug 2024

Contributed by Lukas

Don't let monotony let you get stuck in a rut. Shake things up by adding contrast. Focusing on regrets of commission instead of omission Small co...

254 | Creating Your Non-Salesy Sales Framework (HOT SEAT)

02 Aug 2024

Contributed by Lukas

With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you. You can create a non...

253 | Elan Marko - Consistency Principles From The Easily Distracted

31 Jul 2024

Contributed by Lukas

We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine.  Learn how to improve your consisten...

252 | Lessons In Contrast (Part 1)

29 Jul 2024

Contributed by Lukas

It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony. By introducing contrast, you can fi...

251 | Scaling When You Work To Live (HOT SEAT)

26 Jul 2024

Contributed by Lukas

When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough i...

250 | Lisa Richards - Get More Out Of Local Media

24 Jul 2024

Contributed by Lukas

Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the ...

249 | Keeping Your Business Healthy

22 Jul 2024

Contributed by Lukas

Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for t...

248 | Grow Without Social Media (HOT SEAT)

19 Jul 2024

Contributed by Lukas

Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity e...

247 | Rory Sutherland - The Power of Ideas That Don’t Make Sense

17 Jul 2024

Contributed by Lukas

The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. G...

246 | Being The Editor Of Your Life

15 Jul 2024

Contributed by Lukas

How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you lov...

245 | Fix Your Niche, Content, and Bottleneck (HOT SEAT)

12 Jul 2024

Contributed by Lukas

It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere t...

244 | UJ Ramdas - Solve Any Problem With Design Thinking

10 Jul 2024

Contributed by Lukas

You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design think...

243 | Designing Better Solutions

08 Jul 2024

Contributed by Lukas

Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you&...

242 | 16 Rules To Get Unstuck (HOT SEAT)

05 Jul 2024

Contributed by Lukas

Giving yourself rules can help you get back on track when you wander off path.  The importance of self-directed choices and constraints The differen...

241 | Joey Coleman - Lessons From Giving 4000+ Speeches

03 Jul 2024

Contributed by Lukas

Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, y...