The Obvious Choice
Episodes
240 | Failure to Launch Fear
01 Jul 2024
Contributed by Lukas
After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail you...
239 | Choosing Where To Invest (HOT SEAT)
28 Jun 2024
Contributed by Lukas
When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose. Coming to grip...
238 | Chris Cooper - Investing In Local Relationships
26 Jun 2024
Contributed by Lukas
Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one...
237 | Create Seasons To Get More Out Of Life
24 Jun 2024
Contributed by Lukas
You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can ...
236 | Hesitating To Scale (HOT SEAT)
21 Jun 2024
Contributed by Lukas
The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pa...
235 | Dr. Gillian Mandich - The Happiness Habit
19 Jun 2024
Contributed by Lukas
Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that a...
234 | The Professional Jealousy Paradox
17 Jun 2024
Contributed by Lukas
It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little inter...
233 | Strategically Breaking Good Habits (HOT SEAT)
14 Jun 2024
Contributed by Lukas
We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, somet...
232 | Jon Finkel - Finding Your Underserved Market
12 Jun 2024
Contributed by Lukas
There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You...
231 | When To Say Yes
10 Jun 2024
Contributed by Lukas
Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is fl...
230 | What Am I Working Towards? (HOT SEAT)
07 Jun 2024
Contributed by Lukas
You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowi...
229 | Ed Latimore - Following Your Curiosity
05 Jun 2024
Contributed by Lukas
To reach your goals, you'll have to get creative when the road there gets bumpy. Getting creative when you want to do something Switching into ...
228 | The Best Ways We've Spent Money
03 Jun 2024
Contributed by Lukas
Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can ...
227 | Creating Your In-Person Summit (HOT SEAT)
31 May 2024
Contributed by Lukas
The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to ru...
226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of
29 May 2024
Contributed by Lukas
Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can&#...
225 | What No One Warned Us About When Building a Coaching Business
27 May 2024
Contributed by Lukas
Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there ar...
224 | When A Niche Isn’t Working (HOT SEAT)
24 May 2024
Contributed by Lukas
Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more succe...
223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company
22 May 2024
Contributed by Lukas
Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of ...
222 | DM Sales Mastery for High-End Fitness Coaches
20 May 2024
Contributed by Lukas
Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your n...
221 | From €800 to €8k per month as a new dad (Case Study)
17 May 2024
Contributed by Lukas
You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn'...
220 | Jason Feifer - Preparing For An Uncertain Future
15 May 2024
Contributed by Lukas
The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does...
219 | Scaling Coaching (The Big Mistake People Make) Part 2
13 May 2024
Contributed by Lukas
There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get ...
218 | In-Person Networking The Smart Way (HOT SEAT)
10 May 2024
Contributed by Lukas
No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and large...
217 | Clay Hebert - Help People Understand What You Do
08 May 2024
Contributed by Lukas
Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you ...
216 | Scaling coaching (The Big Mistake People Make) Part 1
06 May 2024
Contributed by Lukas
Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. With the...
215 | Setting Your Pace To Grow (HOT SEAT)
03 May 2024
Contributed by Lukas
Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down...
214 | Steve Kamb - When You Don't Stand Out In The Fitness Space
01 May 2024
Contributed by Lukas
When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, st...
213 | Making Money on IG –– a Masterclass
29 Apr 2024
Contributed by Lukas
Turning your Instagram into a money making machine is possible - you just need to build a good system. The three types of posts you need and the ulti...
212 | (HOT SEAT) Get Leads By Planting Your Geek Flag
26 Apr 2024
Contributed by Lukas
When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients. It'...
211 | Luka Hocevar - Design Charity Events That Benefit Your Community & Business
24 Apr 2024
Contributed by Lukas
Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community...
210 | Marketing, Sales, and Life Inspiration from Oaxaca
22 Apr 2024
Contributed by Lukas
You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some storie...
209 | (HOT SEAT) Scaling In Quantum Leaps, Not Baby Steps
19 Apr 2024
Contributed by Lukas
You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make ...
208 | Ryan Lee - Building A Reputation and Life You're Proud Of
17 Apr 2024
Contributed by Lukas
It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters an...
207 | Managing Outside Disruptions To Your Business
15 Apr 2024
Contributed by Lukas
There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on ...
206 | (HOT SEAT) When Your Family Isn't Supportive
12 Apr 2024
Contributed by Lukas
You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels li...
205 | Giovanni Marsico - Become a Master Tribe Builder
10 Apr 2024
Contributed by Lukas
The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Inv...
204 | Legal and Ethical Policies For Coaches
08 Apr 2024
Contributed by Lukas
When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what...
203 | (HOT SEAT) 7 Mistakes Made Based On Conventional Wisdom
05 Apr 2024
Contributed by Lukas
Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's ...
202 | Jim Sheils - Protecting Family Time as an Entrepreneur
03 Apr 2024
Contributed by Lukas
By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean th...
201 | Why Clients Quit (And How To Prevent It)
01 Apr 2024
Contributed by Lukas
When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reaso...
200 | (HOT SEAT) Convert Social Media Followers To Email
29 Mar 2024
Contributed by Lukas
If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your follo...
199 | Jonah Berger - Create Immeasurable Word of Mouth
27 Mar 2024
Contributed by Lukas
You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how...
198 | Referrals - Why you're screwing them up
25 Mar 2024
Contributed by Lukas
The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how g...
197 | (HOT SEAT) Pacing Yourself As An Entrepreneur
22 Mar 2024
Contributed by Lukas
You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own ...
196 | Joey Coleman - Building Relationships That Matter
20 Mar 2024
Contributed by Lukas
Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every...
195 | From Break-Even To Millions With 3 Changes
18 Mar 2024
Contributed by Lukas
The things that can bring you from struggling to insane success aren't major changes. Sometimes, they're weirdly simple. The switch that tu...
194 | (HOT SEAT) Goal: $100,000 a month
15 Mar 2024
Contributed by Lukas
Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobo...
193 | Dandapani - Finding Fulfillment According to a Hindu Priest
13 Mar 2024
Contributed by Lukas
Sometimes, no matter how hard you work and what you achieve, the wins can feel empty. It might mean that you're not finding fulfillment in what yo...
192 | Deciding Whose Advice To Follow
11 Mar 2024
Contributed by Lukas
In your attempt to stay informed, you run into multiple authority figures that you respect. The hard part is that, sometimes, they have conflicting ad...
191 | (HOT SEAT) A Steady Stream of Ready To Buy Leads
08 Mar 2024
Contributed by Lukas
After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people." If you go about it the right way, you can cr...
190 | Jaidree Braddix - Choosing Your Book Publishing Path
06 Mar 2024
Contributed by Lukas
Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answe...
189 | Troubleshooting 3 Common Niche Mistakes
04 Mar 2024
Contributed by Lukas
If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've foun...
188 | (HOT SEAT) Growing A Hybrid Coaching Business
01 Mar 2024
Contributed by Lukas
Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds. How you grow and balanc...
187 | Gloria Mark - Boosting Productivity With Wellbeing
28 Feb 2024
Contributed by Lukas
It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral ...
186 | Help Everyone Without Going Broke
26 Feb 2024
Contributed by Lukas
As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and no...
185 | (HOT SEAT) Creating Space For Growth
23 Feb 2024
Contributed by Lukas
When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do w...
184 | Brian Pirrip - Making Play Profitable
21 Feb 2024
Contributed by Lukas
As we get older, we sometimes become embarrassed of the things that we geek out about. If you learn to embrace the things you geek out on, you'l...
183 | In Defense of Burnout
19 Feb 2024
Contributed by Lukas
When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necess...
182 | (HOT SEAT) Scaling Your Business Without Drowning
16 Feb 2024
Contributed by Lukas
We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you...
181 | Dr. John Berardi - Where To Place Your Bet For Success
14 Feb 2024
Contributed by Lukas
Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that...
180 | Social Media Is Not Enough
12 Feb 2024
Contributed by Lukas
Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of ...
179 | (HOT SEAT) Catching Clients In The Buying Mood
09 Feb 2024
Contributed by Lukas
When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline tra...
178 | Ben Patrick - Stack The Odds In Your Favor
07 Feb 2024
Contributed by Lukas
Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more...
177 | 5 Lessons in Surviving Long Term Projects
05 Feb 2024
Contributed by Lukas
Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ...
176 | (HOT SEAT) Turning Lurkers Into Clients
02 Feb 2024
Contributed by Lukas
Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding ...
175 | Alex Cattoni - How Customers Are Buying Today
31 Jan 2024
Contributed by Lukas
It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key com...
174 | Marketing Like A Human
29 Jan 2024
Contributed by Lukas
Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much. The HOMS approach will both feel more na...
173 | (HOT SEAT) Fix Your Funnel Bottleneck
26 Jan 2024
Contributed by Lukas
How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here ...
172 | Andrew Coates - Building Career Capital
24 Jan 2024
Contributed by Lukas
A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning ...
171 | 20 Mindset Shifts To Become The Obvious Choice (Part 2)
22 Jan 2024
Contributed by Lukas
Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Ob...
170 | (HOT SEAT) Advanced Content Strategy
19 Jan 2024
Contributed by Lukas
How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap...
169 | Becoming The MS Home Renovation Guy (Case Study)
17 Jan 2024
Contributed by Lukas
What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is ...
168 | Find Better Solutions By Asking The Right Questions
15 Jan 2024
Contributed by Lukas
The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (an...
167 | (HOT SEAT) Building A High End Brand
12 Jan 2024
Contributed by Lukas
When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting...
166 | 20 Mindset Shifts To Become The Obvious Choice (Part 1)
10 Jan 2024
Contributed by Lukas
Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Ob...
165 | Managing the "You're Too Expensive" Objection
08 Jan 2024
Contributed by Lukas
When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client....
164 | (HOT SEAT) Create More Opportunities With Your Packages
05 Jan 2024
Contributed by Lukas
If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in m...
163 | Managing Life While Traveling Long Term
03 Jan 2024
Contributed by Lukas
If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There a...
162 | The Process For Reliable Success
01 Jan 2024
Contributed by Lukas
Instead of trying to ride the waves of fads, learn how to create your own reliable success. Success is ordinary and dull Think less like an engineer ...
161 | (HOT SEAT) I'm Not My Avatar - Is That A Mistake?
29 Dec 2023
Contributed by Lukas
When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out. Finding the connection between...
160 | Creating Work That Lasts
27 Dec 2023
Contributed by Lukas
Your time is finite and valuable. When you create something, it should serve you more than once. Creating work that compounds over time Your content ...
159 | Make Your Monkey Juggle Fire First
25 Dec 2023
Contributed by Lukas
When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you sho...
158 | (HOT SEAT) How To Make Content That Connects
22 Dec 2023
Contributed by Lukas
If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting wit...
157 | How To Get 5 New Clients This Week
20 Dec 2023
Contributed by Lukas
Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge. Five ingredie...
156 | Increasing Sales with a Single Nail
18 Dec 2023
Contributed by Lukas
Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach. Avoiding...
155 | (HOT SEAT) Converting IG Leads Framework
15 Dec 2023
Contributed by Lukas
You've created fantastic lead magnets but aren't getting as many requests for them as you'd hoped. Fix how you pitch your lead magnets and...
154 | 5 Personal Questions To Ask Yourself
13 Dec 2023
Contributed by Lukas
In order to grow, we sometimes have to ask ourselves some tough questions. Where comfort is breeding guilt and holding you back Who you're compar...
153 | Letting Your Geek Flag Fly
11 Dec 2023
Contributed by Lukas
If you've been struggling with the direction of your business and getting clients, the way to fix it is a lot more simple than you think. What...
152 | (HOT SEAT) The Biggest IG Content Mistake
08 Dec 2023
Contributed by Lukas
Posting on Instagram and hearing crickets is common. There's one huge mistake you're probably making. Luckily, it's a super easy fix. Pod...
151 | Building a No-BS Personal Brand & Starting Over
06 Dec 2023
Contributed by Lukas
Jonathan sits down with Louis Grenier from Everyone Hates Marketers and shares how he got through the toughest moment in his business. The two change...
150 | 16 Lasting Laws of Online Training
04 Dec 2023
Contributed by Lukas
Whether you're new to online training, growing your client list, or knocking it out of the park - use these laws to help you get started, grow, an...
149 | (HOT SEAT) Repurpose Content On a Big Scale
01 Dec 2023
Contributed by Lukas
Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how...
148 | Marketing Mistakes Great Coaches Make
29 Nov 2023
Contributed by Lukas
Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutr...
147 | Good Information, Bad Advice
27 Nov 2023
Contributed by Lukas
The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the ri...
146 | (HOT SEAT) Keeping Momentum After First Success
24 Nov 2023
Contributed by Lukas
After your first launch is a major success, you wonder if you can replicate the success. Why your first launch success is an outlier Don't make t...
145 | Break The Informed Pessimism Mindset
22 Nov 2023
Contributed by Lukas
JONATHAN FIXES HIS MIC. Being informed is great, but there's a point where it hurts you more than it helps you. Optimistic ignorance can be the pa...
144 | Counter Punching For Creative Ideas
20 Nov 2023
Contributed by Lukas
Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling ban...
143 | (HOT SEAT) Training Your DM Setter
17 Nov 2023
Contributed by Lukas
It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one ...
142 | 7 Formulas To Boost Your Engagement
15 Nov 2023
Contributed by Lukas
Rodale tested headlines in Women's Health, Men's Health, Prevention, and Runner's World magazines over several years. Seven battle-tested ...
141 | Gaining & Maintaining Content Momentum
13 Nov 2023
Contributed by Lukas
Content success seems to be in fits and starts - random, even on the best day. How do you give it a kickstart and keep up the momentum? Make sticky c...