The Obvious Choice
Episodes
140 | (HOT SEAT) What To Hire For
10 Nov 2023
Contributed by Lukas
As your business grows, you'll start looking to hire. The hard part is figuring out what exactly you should be hiring for. Deciding on what to of...
139 | Make More By Being The Bad Choice
08 Nov 2023
Contributed by Lukas
Every coach struggles with knowing their worth. To be worth more, you offer more things to more people. This expansion is actually hurting your worth,...
138 | "F*** It, I'm done"
06 Nov 2023
Contributed by Lukas
At one point, you have to call it. You've read enough books, taken enough courses, and researched enough. Know when enough is enough, and it's...
137 | (HOT SEAT) Ironing Out Content and Scheduling
03 Nov 2023
Contributed by Lukas
Going from in-person training to online can be a bit of an awkward transition. Everything from managing your schedule to content creation can feel a b...
136 | Finding Your Way
01 Nov 2023
Contributed by Lukas
When your attention, time, and energy is constantly bombarded, it's easy to lose your way. Finding your way back is a lot more obvious than you mi...
135 | Managing Time WIth Kids In Tow
30 Oct 2023
Contributed by Lukas
You've built the perfect schedule but keep falling off track. The perfect schedule isn't meant for you to adhere to perfectly, but to know wha...
134 | (HOT SEAT) Where's My Next Lead Coming From?
27 Oct 2023
Contributed by Lukas
It can feel like everyone is doing more, better, faster than you. It can make you wonder, "What if my lead well goes dry?" It's not "...
133 | Beware of Reckless Ambition
25 Oct 2023
Contributed by Lukas
Being ambitious is often praised and is a source of pride for a business owner. There's a line where it goes into reckless territory. Be sure you ...
132 | The Biggest Fan Theory
23 Oct 2023
Contributed by Lukas
Three types of investments are needed for business success. Everyone does two of them but there's one you're probably missing, and it's ho...
131 | (HOT SEAT) 10k+ Months - It's Time To Hire
20 Oct 2023
Contributed by Lukas
The best time to hire someone to share your work load is before you're bursting at the seams. But how do you find, hire, and onboard another coach...
130 | Become The Expert Amongst Experts
18 Oct 2023
Contributed by Lukas
Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert ...
129 | Building Your Ultimate Sales Machine
16 Oct 2023
Contributed by Lukas
Some books are so impactful that you revisit them over and over. Jonathan reviews the four best sections from a book he revisits frequently - The Ulti...
128 | (HOT SEAT) What Local Marketing Means
13 Oct 2023
Contributed by Lukas
Using social media to grow your business isn't for everyone. Learn what local marketing can look like so you never have to send another DM if you ...
127 | The Leap Frog Effect For Better Focus
11 Oct 2023
Contributed by Lukas
People love to tell you that you need to focus - but how TF do you actually focus? Overcoming homeostasis to get to the next level Pick up new skill...
126 | The Unexpected Influences Behind Jonathan's Success (Part 2)
09 Oct 2023
Contributed by Lukas
The discovery process that let to the decisions that Jonathan made. Running a business while living in a cave is hard From a janky Power Power slide ...
125 | (HOT SEAT) The Fitness Magician
06 Oct 2023
Contributed by Lukas
You don't have to choose between keeping your in-person job or going fully online. You can have the best of both worlds. The best way to be profe...
124 | The Unexpected Influences Behind Jonathan's Success (Part 1)
04 Oct 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
123 | The 4 Big Buckets of Wealth Management
02 Oct 2023
Contributed by Lukas
Financial gurus will tell you what to do, but often don't share how they're growing their own wealth. During this special presentation for h...
122 | (HOT SEAT) 15 Clients Away From Financial Freedom
29 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
All About the Obvious Choice Business Summit
28 Sep 2023
Contributed by Lukas
Simplify Your Business by Becoming The Obvious Choice! --> www.obviouschoicesummit.com Please register for the Free Virtual Summit Event, October 6...
121 | 3 Changes That Made Starbucks Millions
27 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
120 | 50k IG Followers in 30 days
25 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
119 | (HOT SEAT) Client Spotlights Without Half-Naked Photos
22 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
118 | Your Competition Is Netflix
20 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
117 | How To Ask For Things From People You Admire (A Playbook)
18 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
116 | (HOT SEAT) Anxiety After Success
15 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
115 | $500k/yr. 1,400 followers. Meet Melissa.
13 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
114 | How To Save Refund and Cancellation Requests (Greatist Hits)
11 Sep 2023
Contributed by Lukas
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This s...
113 | (HOT SEAT) Lead Generating Machine With Networking
08 Sep 2023
Contributed by Lukas
When you win an award or are asked to speak at an event, how do you use that opportunity to get more leads? Capitalizing on winning an award or speak...
112 | Sales Strategy From The Meat Truck Guy (Greatest Hits)
06 Sep 2023
Contributed by Lukas
Posting how-to videos not generating clients? Let's revisit a previous episode starring The Meat Truck Guy ™ and his genius sales strategy. The...
111 | 99% Of Influencers Are Full Of Shit (Greatist Hits)
04 Sep 2023
Contributed by Lukas
Modeling your business using advice from an influencer who seems to have a big following online probably isn't the best idea. Knowing when you ...
110 | (HOT SEAT) Simple and Consistent Lead Generation
01 Sep 2023
Contributed by Lukas
Feast or famine leader generation can have you Googling for the best way to make it consistent. There isn't a best way, but there is a better one....
109 | Viralnomics
30 Aug 2023
Contributed by Lukas
Get people talking about your business with these four big ideas to increase awareness, engagement, and sales. Understanding and using desire paths f...
108 | 6 Things The Public Doesn't Get About Trainers (But Should)
28 Aug 2023
Contributed by Lukas
There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand. ...
107 | (HOT SEAT) $112,000/month And Under Pressure
25 Aug 2023
Contributed by Lukas
You did it! You hit a new sales record but now what? Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next...
106 | 2,500 followers, but a sale? Not one.
23 Aug 2023
Contributed by Lukas
If you're not getting sales on social media, the solution isn't more followers. There are two BIG reasons why you're not getting sales. W...
105 | Get What You Want By Asking Better Questions
21 Aug 2023
Contributed by Lukas
Your ability to ask a quality question directly improves your ability to get help, get others to do things for you, convert leads, and coach clients. ...
104 | (HOT SEAT) The Process To Find Your Weird
18 Aug 2023
Contributed by Lukas
Everyone keeps telling you to be unique but, uh - how do you do that? Especially if you don't want to be offensive or divisive. How to build trus...
103 | Over-Busy, Under-Results? Listen Now.
16 Aug 2023
Contributed by Lukas
You can be doing a good job but not see results. It's time to learn to re-prioritize your tasks so you can be less busy while getting more results...
102 | Stop Working "On Your Business"
14 Aug 2023
Contributed by Lukas
Instead of taking a shotgun approach to your business, make bigger impacts with laser-sighted precision. Sprints aren't just for cardio The mos...
101 | (HOT SEAT) 17 Years In And I'm Nothing Special
11 Aug 2023
Contributed by Lukas
When you've been in the industry for a long time and have seen it all, it's easy to feel like there's nothing special about what you do. Y...
100 | A Few Stories
09 Aug 2023
Contributed by Lukas
If you want more opportunities, creativity, and oomph in your business - start collecting more life experiences. Get better at marketing before doin...
99 | Make It Easy Before You Make It Hard
07 Aug 2023
Contributed by Lukas
Walk before you run. Focus on nailing the easy stuff first before you optimize. Make converting content to leads easy The difference between informat...
98 | (HOT SEAT) Attracting The Wrong Clients
04 Aug 2023
Contributed by Lukas
In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first. ...
97 | Succeed Where AI Fails
02 Aug 2023
Contributed by Lukas
Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed. Fear of tech advancement is ...
96 | Raise Your Prices Painlessly
31 Jul 2023
Contributed by Lukas
You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going...
95 | (HOT SEAT) Find More Of The Right Clients
28 Jul 2023
Contributed by Lukas
You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that? Diving deeper into the d...
94 | 5 Steps To Making Business Simple
26 Jul 2023
Contributed by Lukas
Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity. What abi...
93 | Build A Referral & Renewal Culture
24 Jul 2023
Contributed by Lukas
Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals. The 5-minute magic activit...
92 | (HOT SEAT) Leveraging Client Referrals From Doctors
21 Jul 2023
Contributed by Lukas
You've connected with local doctors, and they're referring you to clients. Now what? Letting things burst at the seams before solving imagina...
91 | Pull Your Business Out Of A Hole
19 Jul 2023
Contributed by Lukas
Going from killing it in your business to finding yourself at the bottom of a hole sucks. The good news is - there is a way out. Rapid rise, ego in...
90 | How To Hire
17 Jul 2023
Contributed by Lukas
Hiring help using conventional wisdom as a small business creates unnecessary work. It's a lot more simple than you think. Why you shouldn't ...
89 | (HOT SEAT) Converting Leads Through Content
14 Jul 2023
Contributed by Lukas
Having the same conversations with the same people over and over again? It's time to look at your social media to ensure you're actually att...
88 | Make Good Decisions Faster Pt. 2
12 Jul 2023
Contributed by Lukas
Save time, endure less stress, and create a brighter future with faster decision-making. Future-proof your ideas How to swing the odds in your favo...
87 | Make Good Decisions Faster Pt. 1
10 Jul 2023
Contributed by Lukas
You're bombarded with decisions to make every day. Half the battle is knowing the right questions so you can make them faster while avoiding respo...
86 | (HOT SEAT) Creating Content Takes FOREVER
07 Jul 2023
Contributed by Lukas
Creating content taking up a lot of time? You want to make sure it's doing as much work for you as possible. How long it takes to create good c...
85 | Guaranteeing Your Good Luck
05 Jul 2023
Contributed by Lukas
Good luck doesn't just happen - you have to help it along. "Live today like it's your last" attitude may be causing more harm than go...
84 | You're Over Preparing
03 Jul 2023
Contributed by Lukas
If you're waiting to launch a new service or business, you need to hear this: There is such a thing as being too prepared. The "worst" ...
83 | (HOT SEAT) Getting Out Of A Rut
30 Jun 2023
Contributed by Lukas
When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut. When that happens, it's time to get re-inspi...
82 | 4 Ways To Succeed When You're On Your Own
28 Jun 2023
Contributed by Lukas
Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to sh...
81 | CrossFit - 7 Lessons From 3 Months of Training
26 Jun 2023
Contributed by Lukas
Love or hate it, CrossFit culture has a thing or two you can implement in your life and business. 3 questions to ask to determine if you should conti...
80 | (HOT SEAT) Getting Leads To Say Yes Or No
23 Jun 2023
Contributed by Lukas
"Maybe" is worse than hearing no from a lead. It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coa...
79 | Get Big Advantages With SAM
21 Jun 2023
Contributed by Lukas
Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage. How to target two differe...
78 | Market Saturation & Competition
19 Jun 2023
Contributed by Lukas
While you struggle to get a few likes, others seem to have a firehose of attention on them. If you think you're competing with them, you've al...
77 | (HOT SEAT) We're partners - how to divide and conquer
16 Jun 2023
Contributed by Lukas
When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort? When a lead wants to talk to a spec...
76 | FOMO
14 Jun 2023
Contributed by Lukas
After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You jus...
75 | 16 Ways To Add Value Without Money Pt 2
12 Jun 2023
Contributed by Lukas
A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well....
74 | (HOT SEAT) "I need leads from my surfer podcast"
09 Jun 2023
Contributed by Lukas
Do you ever wonder, "Where do I go from here?" Listen in and see what you can learn from David's situation. He built a podcast for surfers...
73 | 16 Ways To Add Value Without Money Pt 1
07 Jun 2023
Contributed by Lukas
Before you run out to buy fancy camera equipment because you think 4k videos add value, try these totally free ways to add value instead. Turning dow...
72 | Sit In The Mud To Get More Done
05 Jun 2023
Contributed by Lukas
Are you constantly trying to optimize and be more productive? There are ways to do that, but most of the recommended methods are bunk. How to be in t...
71 | (HOT SEAT) “I help dog moms work out with their dogs.”
02 Jun 2023
Contributed by Lukas
What should you do if your program concept doesn't quite land with your ideal client? You may not need to change everything, just shift your focus...
70 | Near-Psychic Industry Predictions
31 May 2023
Contributed by Lukas
Feel like you're always behind on what the next big thing is? Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The B...
69 | Business Lessons from a Hippie and Ex-Monk
29 May 2023
Contributed by Lukas
Conventional wisdom may not be what works for your business. With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong,...
68 | (HOT SEAT) “You’re doing too much for one human.”
26 May 2023
Contributed by Lukas
What's the one really difficult skill every business owner struggles with? Knowing what to do - and what not to do - yourself. How Shiny Object...
67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Ferris
24 May 2023
Contributed by Lukas
Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two ...
66 | Choosing What The F#&! You Should Be Doing
22 May 2023
Contributed by Lukas
There are precisely 10,758,303 things you could be doing in your business. How do you know which to do? Figure out how to choose what to do and make s...
65 | (HOT SEAT) “I don’t feel like I’m reaching this avatar.”
19 May 2023
Contributed by Lukas
After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to re...
64 | Get New Clients With The "Mexican Jewelry" Approach
17 May 2023
Contributed by Lukas
Taking the Field of Dreams approach to getting clients will have you hearing crickets. Learn how a coach signed up 18 clients for his 14-day paid chal...
63 | The 4 Stages of Content Creation
15 May 2023
Contributed by Lukas
Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business. Why it's good to suck at creating content ...
62 | (HOT SEAT) Multiplying Your Success When You Have Imposter Syndrome
12 May 2023
Contributed by Lukas
Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what...
61 | Psychological Hacks To Get Clients On The Gym Floor
10 May 2023
Contributed by Lukas
Step away from your social media. It's time to connect with people in your gym and get more clients using a few simple moves. How a high cost g...
60 | The One About Content
08 May 2023
Contributed by Lukas
Social media shouldn't be the only tool you pull out of your toolbox. It's important to use it strategically, depending on what stage you are ...
59 | (HOT SEAT) Going From Luke Warm Conversations To Red Hot Sales
05 May 2023
Contributed by Lukas
Having conversations that don't lead anywhere can signal a disconnect in your content. Luckily, there's an easy fix. The difference between c...
58 | 22 Lessons From a $5 Million a Year Coaching Business (Part 3)
03 May 2023
Contributed by Lukas
The final episode in the 3-part series that's sure to give you a better perspective on everything from your business, life, and happiness. How ...
57 | 22 Lessons From a $5 Million a Year Coaching Business (Part 2)
01 May 2023
Contributed by Lukas
These aren't the same broad lessons that you hear repeated in different ways from so-called "pros." Check out these Not-So-Obvious lessons...
56 | (HOT SEAT) Building Content That Connects Through Telling Your Story
28 Apr 2023
Contributed by Lukas
Telling your story sounds great in theory but how do you actually do it? One question you'll need to know the answer to. Two types of stories you...
55 | 22 Lessons From a $5 Million a Year Coaching Business (Part 1)
26 Apr 2023
Contributed by Lukas
Most lessons are hard-earned through time and experience. Get ahead of the curve by incorporating these lessons into your business and life. Two idea...
54 | All About The Online Trainer Academy (OTA)
24 Apr 2023
Contributed by Lukas
How to make more money, help more people, and have more freedom. OTA's been the leading course for online fitness and nutrition business and coa...
53 | (HOT SEAT) Using Your Forgotten Greatest Asset To Get Online Clients
21 Apr 2023
Contributed by Lukas
Social media and content creation not your jam? That's okay. You don't need it. Advertising in your neighborhood (janky is better.) Being a w...
52 | The Sabotaging Behavior That's Costing You and Your Clients Results
19 Apr 2023
Contributed by Lukas
You might be your own worst enemy when it comes to getting results for your business and for your clients. Why we can't stop tinkering with thi...
51 | Why Goal Setting Leads To Disaster
17 Apr 2023
Contributed by Lukas
Conventional wisdom for goal setting is wrong. It does serve a purpose - just not the purpose you think it does. Why goal setting is problematic What...
50 | (HOT SEAT) Twitter Tricks For Getting Clients
14 Apr 2023
Contributed by Lukas
Tweeting up a storm but feeling stuck and considering adding another social media platform? If it ain't broke, don't fix it - going deeper ...
49 | The Super Basic Business Principle You're Screwing Up
12 Apr 2023
Contributed by Lukas
It's guaranteed that you've heard this particular piece of business advice before and probably think you've done it well. We can almost pr...
48 | Protecting Your Clients From Change Addiction
10 Apr 2023
Contributed by Lukas
A client's excitement and motivation when they first start working with you is infectious, but it can lead to burnout and failure if you don't...
47 (HOT SEAT) Overcoming Online Stage Fright
07 Apr 2023
Contributed by Lukas
Being the proverbial wallflower online is hard to get over. It's scary, but here's how to make it easier and more fun. Getting more comfortab...
46 | How to get your clients to do what they need to do
05 Apr 2023
Contributed by Lukas
You may be able to build an amazing program, but how are you at helping your clients play Life Tetris? Understanding the difference between the scien...
45 | Building A Killer Onboarding Process To Set Your Clients Up For Success
03 Apr 2023
Contributed by Lukas
Your new client is at peak excitement and motivation when first signing up with you. Help them carry that momentum forward by making their next steps ...
44 | (HOT SEAT) Do You Need To Change Your Niche?
31 Mar 2023
Contributed by Lukas
You market to one type of client, but a completely different kind signs up with you. Now what? How to split test your content to decide which path to...
43 | How You Can Better Help Clients Who Are Drastically Different Than You
29 Mar 2023
Contributed by Lukas
There's a difference between understanding your client's bodies academically and knowing their lived experiences. You'll have to do some e...
42 | 8 Non-Obvious Coaching Truths
27 Mar 2023
Contributed by Lukas
Some of these may be tough to swallow, but they're worth thinking about. Being more productive ≠ yet another app or trying to "make money w...