The Obvious Choice
Episodes
41 | The 4 C’s of Every Successful Coaching Business Must Have
24 Mar 2023
Contributed by Lukas
You need more structure. In today's episode, Jon dives deep into the four elements of all coaching businesses. The secret isn't doing all of t...
40 | Fixing the holes in a successful online coaching company (a look behind the scenes)
22 Mar 2023
Contributed by Lukas
Online coaching needs more than programming. Deliver a well-thought-out experience, and you'll see more client success - and money in your pocket...
39 | How a coach increased their online hourly rate 250%
20 Mar 2023
Contributed by Lukas
Finding that you're making less per hour coaching online than you were in person? Here's what you need to do about it. The decision you'...
38 | (HOT SEAT) Rising Above The Noise Online
17 Mar 2023
Contributed by Lukas
What makes you stand out amongst other coaches may not be what you think it is. Hint: It's about building trust. Three small tweaks you sho...
37 | Overcome Any Sales Objection
15 Mar 2023
Contributed by Lukas
Getting beaten down by sales objections? Learn to use your coaching skills to close more sales. Six common sales traps to avoid Overcoming three most...
36 | Nail Your Sales Call With Five Steps
13 Mar 2023
Contributed by Lukas
Sales calls aren't just for sales - they're your first coaching opportunity. You'll need to be a curious, confident skeptic to nail it. T...
35 | (Hot seat) When Your Pool of Leads Runs Dry
10 Mar 2023
Contributed by Lukas
If you've hit the bottom of the client pool and you need more clients, you'll want to do more than post more content. Get more clients by g...
34 | Never Lose A Client Again
08 Mar 2023
Contributed by Lukas
Keep your clients longer and make more money by nailing client experience. Five questions you should ask your clients on day one. An idea you can ste...
33 | The Other Side of Inspirational Stories
06 Mar 2023
Contributed by Lukas
Overnight success stories may seem inspiring, but there are things you don't see. The two most important questions you could ever ask in a sales ...
32 | (HOT SEAT) The Headaches of Multiple Social Media Pages
03 Mar 2023
Contributed by Lukas
You have multiple social media pages but don’t have enough time to create content for one of them. Keep your existing pages or start from scratc...
31 | The Anatomy of Losing a Sale
01 Mar 2023
Contributed by Lukas
Have you ever lost a sale and wondered what went wrong? Two things you need to find out during the sales process. Mistakes you're making when...
30 | Are we about to see the influencer bubble burst?
27 Feb 2023
Contributed by Lukas
The fitness industry is going to look wild very soon - and trust is going to be hard to come by. How to navigate the peaks and valleys of business ...
29 | Taking Cassie From Invisible To Obvious
22 Feb 2023
Contributed by Lukas
Trying to be heard in a virtual mosh pit is practically impossible. Learn how to rise above the noise and be heard. The two paths to getting clients ...
28 | The 5-Steps To Easy Sales
20 Feb 2023
Contributed by Lukas
Figuring out what to sell and who to sell it to feels hard. Make it easy with the 5-step HOCS System. How to ensure your plans don't fail Use G...
27 | David Sells $5000 Packages Without Social Media
15 Feb 2023
Contributed by Lukas
The social media grind is exhausting, and your efforts' reward can be meager. Luckily, there's another way. Knowing where the type of client ...
HOT SEAT | Being Present While Dreaming Big
13 Feb 2023
Contributed by Lukas
It's a tightrope walk when making the right decision for your business today while keeping that vision for the future alive. Two things to help...
26 | Big Fish/Little Pond vs Little Fish/Big Pond
08 Feb 2023
Contributed by Lukas
Which would you rather be? Neither is right or wrong but knowing which one you want to be will change how you approach your business. Three things ...
25 | This Dangerous "F" Word
06 Feb 2023
Contributed by Lukas
Fine is the four-letter word that keeps you from doing more, making more, and helping more. The illusion of "fine" What clients are really ...
24 | The big money lie you tell yourself
01 Feb 2023
Contributed by Lukas
You do want to make more money...right? The vicious cycle that's holding you back Three differences between cheaper clients and expensive clien...
23 | Scarily simple marketing you should try
30 Jan 2023
Contributed by Lukas
You've tried ALL THE THINGS to get clients - except the ones that scare you the most. Growing an online business by starting locally Message over...
22 | Less ego, more clients
25 Jan 2023
Contributed by Lukas
How do you become the obvious choice to a few, instead of just an okay choice to many? Know which game you're playing Get wild clarity about who ...
21 | Selling deep health coaching to clients who don't care (yet)
23 Jan 2023
Contributed by Lukas
It feels like you're shouting into the ether when sharing about deep health and sustainability. So how do you get your ideal clients to care? T...
20 | Getting clients without trying to win the internet
18 Jan 2023
Contributed by Lukas
If getting less likes on your posts is causing an existential crisis, this episode is for you. The social media system is rigged to addict and fru...
19 | Being more than a nuts and bolts coach
16 Jan 2023
Contributed by Lukas
You offer a lot more than programming, right? So stop selling programming. Instead, learn what your clients need from you and how to solve those probl...
18 | Building A High Profit, High Impact Coaching Program
11 Jan 2023
Contributed by Lukas
Why do some coaches sell programs for thousands while others can't sell them for $20? Two reasons why leads say you're too expensive (and wha...
17 | AI will be changing how you coach
09 Jan 2023
Contributed by Lukas
AI will dramatically change the coaching industry - what will that mean for you? Why you should stop selling workouts. How technology will create eve...
16 | The sweet spot of followers and 'celebrity'
04 Jan 2023
Contributed by Lukas
What's the sweet spot for the number of followers you should have and what's the right amount of 'celebrity'? For more, listen and sub...
15 | Surviving and growing in the fitness industry with Bret Contreras
02 Jan 2023
Contributed by Lukas
How do you avoid becoming obsolete in the fitness industry?In this epic episode, Jonathan Goodman and Bret Contreras dig in deep on how to stay releva...
14 | Ignoring social media ‘rules’ for success
28 Dec 2022
Contributed by Lukas
Jonathan joins Sara Smith to talk about how imposter syndrome and productive procrastination inspired QuickCoach. For more, listen and subscribe to ...
13 | An existential crisis, impromptu therapy, $2,500 dinner
26 Dec 2022
Contributed by Lukas
Your journey to making enough money to go full time as an online training may have very little with posting online. Learn what to do to get online cli...
HOT SEAT | Attracting new clients and creating content
21 Dec 2022
Contributed by Lukas
How do you use social media to attract new clients and create content when you're already too busy? Listen in as Jonathan puts a coach from his...
11 | Buying $500 from a meat truck, future me hates current me, TukTuk
19 Dec 2022
Contributed by Lukas
Need to improve your sales and posting on Insta ain’t cutting it? Learn from the random meat truck guy that sold Jonathan $500 worth of meat. Fo...
10 | How to get clients (even if you’re brand new)
14 Dec 2022
Contributed by Lukas
Being a social media influencer might be the last thing you should do to try to get clients. Jonathan shares what to do instead with Jennifer Van Barn...
9 | Mimosas, reading wrong, and a travel hack
12 Dec 2022
Contributed by Lukas
The team discusses the craftiness of Tropicana’s mimosa product and why it might be a good move for your business. You'll also hear about how yo...
Bonus Episode: How do you leave a stable career for your dream?
09 Dec 2022
Contributed by Lukas
Hear the advice that Jonathan shares with a coach via Instagram. Leaving a comfortable, stable job and following your passion is scary. Jonathan share...
8 | 7-figure membership failures, why people don’t buy, and constraints
07 Dec 2022
Contributed by Lukas
In this beast of an episode, Jonathan shares his Whales and Minnows philosophy that he uses to drive his business and live his life, how his positioni...
7 | Pornography as research???
05 Dec 2022
Contributed by Lukas
Jonathan shares what it took to get one of his posts to reach 2,270,219 accounts on Instagram and what you can apply to your social media profiles. Re...
6 | Mr Beast, Influencer hopping, and never logging into TikTok
05 Dec 2022
Contributed by Lukas
In this episode, Ren gets help from Jonathan about making his email newsletter not suck; you’ll learn how to develop that gut feeling around making ...
5 | Great coaching, basketball’s boring, and sadly, people don’t like my face
28 Nov 2022
Contributed by Lukas
Jonathan and Ren are on their own today - what could possibly go wrong? Laughing at Elon Musk's master trollery and what lessons you can take from...
4 | Mt. Stupid, Thong song, and the black Homer Simpson
23 Nov 2022
Contributed by Lukas
Jonathan shares a recent bout of harassment he’s encountered online for being Jewish. The team discusses the misuse of the word ‘woke,’ and Ren ...
Introducing the QuickCoach Custom Client App!
22 Nov 2022
Contributed by Lukas
Pull up a metaphorical chair and listen as Jonathan shares the thought process behind the design of QuickCoach and how he's chosen to do it differ...
3 | Massive content production, janky business, and Palessi (Payless) shoes
21 Nov 2022
Contributed by Lukas
Follow along as Jonathan and Co. talk about what grade level you should write at to best communicate with your clients and why it’s important. Learn...
12 | Emergency Episode: Appgate 2022
17 Nov 2022
Contributed by Lukas
Jonathan shares the story behind the crapstorm that happened after the soft launch of the paid tier of QuickCoach. He tackles the upset reaction of so...
2 | Papa Swolio, does money make you an a-hole, and making a human
16 Nov 2022
Contributed by Lukas
The podcast team is back! Join Jonathan Goodman, Ren Jones, and Amber Reynolds as they discuss the brilliance behind Papa Swolio’s content, code-swi...
1 | Next steps (A heart to heart)
27 Oct 2022
Contributed by Lukas
A new episode
Bonus - The Making of QuickCoach
06 Jan 2022
Contributed by Lukas
Join Jonathan Goodman and Tyler from the Solberg Performance podcast where Jonathan shares the behind-the-scenes making of his new personal training s...
Episode 30 - The 10 Step Complete Client Lifecycle (How Well Do You Rank On Each?)
25 Nov 2021
Contributed by Lukas
In this final (for now) episode, Jon takes you through the 10 step client life cycle and discusses how Big Fitness may have failed to prepare you for ...
Episode 29 - 99% Of Influencers Are Full Of Shit And Regular People Can't Tell The Difference
23 Nov 2021
Contributed by Lukas
In this episode, Jon and Amber share why most influencers aren't telling the whole story and why it's so hard to distinguish between what'...
Episode 28 - How To Wisely Spend Your Continuing Education Money
18 Nov 2021
Contributed by Lukas
In this episode, Jon and Amber talk about what you should consider when spending your money on additional certifications and if you need them at all. ...
Episode 27 - Why Clients Don't Value Your Education
16 Nov 2021
Contributed by Lukas
In this episode, Jon and Amber talk about why clients care a lot less about your certifications than you do. 🌱 Grow Your Career and Business with ...
Episode 26 - Big Egos And The Fitness Industry
11 Nov 2021
Contributed by Lukas
In this episode, Jon and Amber talk about having an ego in the fitness industry and how you should start thinking about it. 🌱 Grow Your Career and ...
Episode 25 - How do I Get My Clients To Be Raving Fans And Encourage Referrals
09 Nov 2021
Contributed by Lukas
In this episode, Jon and Amber dive into how to get your clients to refer you that works better than trying to bribe them with gift cards. 🌱 Grow Y...
Episode 24 - How To Build Relationships Without Being Weird
04 Nov 2021
Contributed by Lukas
In this episode, Amber and Sam get together to help coaches learn how to build relationships with potential clients and with others in our industry wi...
Episode 23 - What Are My First Steps In Creating My Online Training Business
02 Nov 2021
Contributed by Lukas
In this episode, Amber and Alex dive into the very first steps you should be taking when creating your online training business - they may not be the ...
Episode 22 - How To Set Up Your Social Media Profile For Success
28 Oct 2021
Contributed by Lukas
In this episode, Amber and Alex help you with the key components of setting up your social media profile for business visibility and lead generation. ...
Episode 21 - How And When Do I raise My Prices?
26 Oct 2021
Contributed by Lukas
In this episode, Amber and Jason discuss strategies and some philosophies around not only how to raise your prices, but when you should look at doing ...
Episode 20 How Do I Coach A Demographic That Isn't Me
21 Oct 2021
Contributed by Lukas
In this episode, Amber and Ren dive into what steps you can take to learn about and to attract a demographic that you may not be a part of. 🌱Grow Y...
Episode 19 Why Would Anyone Work With Me Vs Another Big Name Coach
19 Oct 2021
Contributed by Lukas
In this episode, Jon and Amber tackle the big imposter syndrome issue of why a client would want to work with you over someone else. 🌱 Grow Your C...
Episode 18 How To Generate Ideas That Your Ideal Clients Care About
14 Oct 2021
Contributed by Lukas
In this episode, Jon and Amber answer how to generate ideas but also answer the more important question you should be asking - how to actually present...
Episode 17 - How To Move Your Business Into A Hybrid Model
12 Oct 2021
Contributed by Lukas
In this episode, Jon and Amber talk about transitioning your business into a hybrid model and why Jon hates the term "hybrid" (even though he ...
Episode 16 - How To Save Refund and Cancellation Requests
07 Oct 2021
Contributed by Lukas
In this episode, Jon and Amber talk about how to be proactive so refunds are less likely to be requested and how to handle them if they do. 🌱 Grow...
Episode 15 - How To Re-Engage Clients Who Ghost
05 Oct 2021
Contributed by Lukas
In this episode, Jon and Amber talk about why clients ghost in the first place and how to bring them back to being active clients. 🌱 Grow Your Car...
Episode 14 - How To Price Your Packages
30 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber help make pricing your packages less stressful and how to build your confidence around your pricing. 🌱 Grow Your Ca...
Episode 13 - How To Create A Package That Sells
28 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber help you change the way you think about creating your packages so they are easy to sell. 🌱 Grow Your Career and Bus...
Episode 12 - How To Be The Coach Clients Choose
23 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber talk about how to be the first person your ideal client thinks of when they're ready to tackle their health and fit...
Episode 11 - Where To Find The Perfect Online Clients
21 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber talk about where to find your perfect clients with free and paid avenues. 🌱 Grow Your Career and Business with Onli...
Episode 10 - How To Convince Clients Online Training Is Effective
16 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber share how to "convince" current clients and leads that online training is just as effective as in-person traini...
Episode 9 - Why People Choose Online Training
14 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber share the benefits of online training and why it can be a great fit for the right client. 🌱 Grow Your Career and Bu...
Episode 8 - Do I Need A Large Social Media Following?
09 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber talk about whether you need a big social media following or not. And if not - what should you really focus on? 🌱 Gr...
Episode 7 - What Type of Online Training Should I Offer?
07 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber talk about the different types of online training services you might offer and how to figure out which one is right for...
Episode 6 - Most Certifications Are Garbage
02 Sep 2021
Contributed by Lukas
In this episode, Jon and Amber challenge the established order and talk about the outdated curriculum of the certifications out there and the self-ser...
Episode 5 - How Do I Compete with Peloton and Beach Body?
31 Aug 2021
Contributed by Lukas
In this episode, Jon and Amber chat about how to make sure companies like Peloton aren't your competition. 🌱 Grow Your Career and Business wit...
Episode 4 - The 2% That Makes a 98% Difference
26 Aug 2021
Contributed by Lukas
In this episode, Jon and Amber talk about the tip of the iceberg versus the rest of the iceberg and the importance of identifying the tip of the icebe...
Episode 3 - How Much Does an Online Trainer Make Anyway? (Realistically)
24 Aug 2021
Contributed by Lukas
In this episode, Jon and Amber answer the question on how much online personal trainers realistically earn, the discrepancies and reasons behind it. H...
Episode 2 - How Do Online Trainers Make Money?
19 Aug 2021
Contributed by Lukas
In this episode, Jon and Amber discuss the various ways that personal trainers can earn a living training clients online. Help us create the industry’...
Episode 1 - A New Chapter
17 Aug 2021
Contributed by Lukas
In this episode, Jon and Amber discuss the new podcast format and address the stigma associated with having a career as a personal trainer. 🌱 Grow...
Episode 127 - The End Of A Chapter
12 Aug 2021
Contributed by Lukas
Today the team talks about what the podcast will look like going forward and all the changes listeners should be excited about. The Episode: The Fi...
My Client Isn't Checking in, Can I Still Charge? #126
10 Aug 2021
Contributed by Lukas
Today the panel discusses clients who have become distant, what could cause this problem, and the best ways of dealing with it. The Episode: My Cli...
How We Program For Clients #125
05 Aug 2021
Contributed by Lukas
The topic for today's episode is how to create achievable and inspiring workout programs for your clients. The Episode: How We Program For Cl...
Inclusivity In The Fitness Industry #124
03 Aug 2021
Contributed by Lukas
Our diverse panel of experts discusses the important and pressing issue of transformation and inclusivity in the world of health and training. The ...
Avoiding Damaging Dogma In Order To Become A More Complete Professional #123
29 Jul 2021
Contributed by Lukas
The team discusses how to avoid the dogma that is so pervasive in the fitness industry. The Episode: Avoiding Damaging Dogma In Order To Become A M...
Overcoming Boredom In Your Business #122
27 Jul 2021
Contributed by Lukas
Our team of trainers talk about how to overcome the issues of boredom that arise when running your own business. The Episode: Overcoming Boredom In...
The Secret to Irresistible Online Training Sales (Hint: It all comes down to the offer) #121
22 Jul 2021
Contributed by Lukas
Today our panel of expert trainers talk about the secret to creating irresistible online training programs to sell to clients. The Episode: The Sec...
What Disney World and Online Training Have In Common #120
20 Jul 2021
Contributed by Lukas
Today, we talk about what Disney World and online training have in common. These two things might sound worlds apart, but they have way more similarit...
The A-Team Delivers #119
15 Jul 2021
Contributed by Lukas
Today Alex and Amber talk about making new hires and how to make sure that the new member on a team is as good a fit as possible. The Episode: The ...
The Women Have Taken Over #118
13 Jul 2021
Contributed by Lukas
Today Carolina and Amber discuss the power of women and share some of the role models that most inspire them. The Episode: The Women Have Taken Ove...
Sleep Training For Busy Folks #117
08 Jul 2021
Contributed by Lukas
Today the team discusses the importance of sleep and finding routines and boundaries for getting the best sleep possible, in order to be operating opt...
The Best Books That Every Online Trainer Should Read #116
06 Jul 2021
Contributed by Lukas
Today's discussion focuses on some recommendations of the best books to read as an online trainer. The Episode: The Best Books That Every Onlin...
What's Your Programming Recipe? #115
01 Jul 2021
Contributed by Lukas
Today we have a discussion about the unique nature of programming and how to find the best way to do it for your online coaching business. The Epis...
The Marketing Approach You Should Start Doing #114
29 Jun 2021
Contributed by Lukas
Today we hear about the power of permission marketing and why you should be adopting this approach as soon as possible! The Episode: The Marketing ...
Working With Clients Who Aren't Like You #113
24 Jun 2021
Contributed by Lukas
The panel sits down to chat about ways to connect with an audience and work with clients that are different to you. The Episode: Working With Clien...
How to beat IG Influencers at their own game #112
22 Jun 2021
Contributed by Lukas
Today the panel talk about how online coaches that might not have the biggest following can exist in a market flooded with influencers. The Episo...
How To Use Social Media When You Hate Using Social Media #111
17 Jun 2021
Contributed by Lukas
Today the panel talks about the difficult but important act of using social media as far as growing a coaching business. They share a few tips for how...
The One Without Ren #110
15 Jun 2021
Contributed by Lukas
Today our usual panel, minus Ren, talk about the importance of working and collaborating with other professionals in the online training world. The...
How To Create More Time In Your Business #109
10 Jun 2021
Contributed by Lukas
Today the team sits down to chat about how you can go about creating more time in your business. The Episode: How To Create More Time In Your Busin...
The Difference Between Building An In-Person and Online Coaching Business #108
08 Jun 2021
Contributed by Lukas
Today we get into the differences of an online coaching business, compared with the in-person model. The Episode: The Difference Between Building A...
How To Have More Than One Target Market #107
03 Jun 2021
Contributed by Lukas
Today on the show the focus is how to expand your online coaching business into other target markets. The Episode: How To Have More Than One Target...
What We Wish We Would Have Known #106
01 Jun 2021
Contributed by Lukas
Our panel sit down to talk about what they wish they had known when starting out in the online training space. The Episode: What We Wish We Would...
How To Successfully Fail #105
27 May 2021
Contributed by Lukas
Today the team looks at how to approach the inevitable failures and hurdles that coaches encounter, in order to set yourself up for long-term success....
How To Price Online Training #104
25 May 2021
Contributed by Lukas
The OTA panel of experts talk about getting past the tricky hurdles of pricing your online training packages. The Episode: How To Price Online Trai...