In this episode, we kick off a broader series on how optometry practice owners can make more intentional, profitable decisions in the optical. Adam and Chad start with cost of goods, discussing why "average" benchmarks should not automatically be accepted as the goal and why even small percentage-point improvements can have a meaningful impact on the bottom line. They also talk through the difference between choosing what you personally like and choosing what is best for the business, especially when it comes to frames, ophthalmic lenses, vendor relationships, lab strategy, and contact lens rebates. This conversation sets the stage for future episodes on frame choices, lens strategy, private label, lab decisions, and helping patients understand their options between managed vision care and out-of-pocket choices. Have a question for us to address in a future episode? Submit it here! Resources: Learn more about Partners in Profit Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice Subscribe on Apple Podcasts: https://shorturl.at/Fq1Ro Subscribe on Spotify: https://shorturl.at/jCtsk

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“What did the council decide on item 42?” — answered with the speaker and the moment.