In this episode, we talk through a practical opportunity for optometry practices: offering extended warranties in the optical. Chad and I discuss why practice owners have to be careful not to project their own buying preferences onto patients, and why offering a warranty as a low-pressure choice can provide real peace of mind for patients who may not be able to easily replace broken frames or scratched lenses. We also walk through how Chad has implemented extended warranties in his practice, the simple structure he uses for single vision and multifocal lenses, and the surprising financial impact it has created. We discuss why this can be both a patient-care tool and a meaningful margin opportunity, especially as practices continue to navigate managed vision care pressure, rising costs, and the need to think more creatively as business owners. Have a question for us to address in a future episode? Submit it here! Resources: Learn more about Partners in Profit Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice

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“What did the council decide on item 42?” — answered with the speaker and the moment.