In this episode, we take on a topic that pulls at every practice owner's attention: marketing. But instead of talking about bigger budgets, mailers, or flashy tactics, we challenge the assumption that growth always requires more marketing dollars. When we look at high performing practices, many of them are not spending heavily on traditional marketing at all. We explore the idea that culture is marketing and that the patient experience is either making you remarkable or making you invisible. From online scheduling to first impressions at the front desk, we break down how the small decisions inside your practice compound into the story your patients tell about you. We also get practical about execution. It is not enough to have great ideas about patient experience if we never pull the trigger. We talk about avoiding paralysis by analysis, setting clear success criteria, and committing to 90 day action plans that actually move the needle. If you have been wondering whether you need to spend more on marketing or simply execute better on what matters most, this conversation will challenge how you think about growth and give you a clear next step to act on. Have a question you'd like us to address in a future episode? Submit it here! Resources: Download the Practice Owner's Financial Toolkit Partners in Profit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice Subscribe on Apple Podcasts: https://shorturl.at/Fq1Ro Subscribe on Spotify: https://shorturl.at/jCtsk

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“What did the council decide on item 42?” — answered with the speaker and the moment.