In this episode, we tackle a topic many optometry practice owners overlook: how to strategically manage reps and vendor partners so they add value without draining time, payroll, or margin. We discuss how to set guardrails with your team, differentiate true vendor partners from transactional sales reps, and avoid the hidden labor costs that come from unstructured drop in visits. From scheduling limited rep time blocks to leveraging consignment frame programs that reduce administrative burden, this conversation focuses on protecting productivity while still benefiting from outside expertise. The key takeaway is simple: if you do not create a system for managing reps, they will create one for you, and it may not serve your profitability or long term vision. Have a question you'd like us to address in a future episode? Submit it here! Resources: Reduce Staff As You Scale Reduces HR Headaches Learn more about Partners in Profit Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice

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“What did the council decide on item 42?” — answered with the speaker and the moment.