What should an office manager focus on in a multi-location practice

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Recorded13 May 2026

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In this episode, we answer a listener question about what an office manager's responsibilities should look like in a multi location practice, and we unpack why the real issue is less about a fixed task list and more about creating clear leadership structure, accountability, and consistent communication. Chad shares how his practice approaches management across five locations by focusing managers on observation, training, patient flow, and 1:1 meetings rather than filling in for frontline staff, while we also discuss the importance of using data and tools to remove subjectivity, build culture intentionally, and help owners understand that investing time in leadership outside the exam lane is often what allows a practice to grow more profitably and sustainably. Have a question for us to address in a future episode? Submit it here! Resources: Arlo Cameras Learn more about Partners in Profit Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice Subscribe on Apple Podcasts: https://shorturl.at/Fq1Ro Subscribe on Spotify: https://shorturl.at/jCtsk

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