https://page2pod.com - Agentic commerce, llms.txt, and markdown for AI: Yoast principal SEO Alex Moss explains how brands get selected by AI agents — not just clicked.Alex Moss, principal SEO at Yoast and co-founder of FireCask, joins Jon Clark and Joe DeVita to unpack what it takes to be chosen by an AI agent: concise, quotable content, clear entity relationships, structured data, and a single machine-readable source of truth on your own domain. He calls the discipline "token optimization" — making information load faster for models the way Core Web Vitals made pages load faster for people.Alex also breaks down the standards war behind Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — llms.txt, agents.md, Google's UCP and OKF, OpenAI's ACP — and why the tech for agentic commerce is ready even if consumers aren't. His advice is refreshingly practical: experiment, follow the engineers building these systems, and adopt one standard at a time.🤖 In This EpisodeHow Yoast decides which SEO defaults ship on — and why schema stays gated behind an APIWhy markdown beats HTML for LLM ingestion (an 80% token reduction on one real example)What does it actually mean to be "selected" by an AI agent instead of clicked?Is llms.txt worth adopting now? Alex's insurance-policy framework for unproven standardsThe Walmart–ChatGPT experiment and Alex's timeline for real agentic commerce adoptionAI information pages, entity maps, and building a source of truth machines can trustThe team you'd hire to launch an agentic-commerce-ready eCommerce brand todayWhether you're placing bets on llms.txt or ignoring the acronyms entirely, this conversation gives you a working framework for which AI-search standards deserve your time.Subscribe for new practitioner-level conversations on SEO, AEO, and GEO every week.💬 Would you buy anything through a ChatGPT session today — and what's the biggest purchase you'd trust an AI agent with? Tell us in the comments.Guest links:Alex Moss → https://alex-moss.co.ukYoast → https://yoast.comFireCask → https://firecask.comSponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclarkFollow Jon Clark✅ Jon Clark on Twitter → https://x.com/jonlclark✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclark#Page2Podcast #AgenticCommerce #AISearch #SEO #AEO🛠️ Tools & Resources MentionedYoast SEO → https://yoast.comFireCask → https://firecask.comllms.txt proposal → https://llmstxt.orgagents.mdNLWeb (Microsoft, RV Guha) → https://github.com/microsoft/NLWebYoast aggregation feature (entity/relationship endpoint)InLinks Entity Map (Dixon Jones) → https://inlinks.comWordLift (Andrea Volpini) → https://wordlift.ioSchema.org → https://schema.orgShopify → https://www.shopify.comWooCommerce → https://woocommerce.comCloudflare markdown /crawl endpoint & content negotiation → https://www.cloudflare.comGoogle UCP, OKF, Knowledge Catalogue & ARD (proposed standards)OpenAI ACP (Agentic Commerce Protocol)Astro → https://astro.buildGoogle LighthousebrightonSEO → https://brightonseo.comReykjavik Internet Marketing Conference (Sept 17)

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