Show notes
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results.
Everett explains why semantic triples — simple subject-predicate-object relationships — are becoming increasingly important for helping machines understand what a brand is, what it does, and how its key entities connect. The conversation explores why many SaaS companies struggle to describe themselves consistently, how unclear language creates confusion across search and AI systems, and why “cutting the fluff” is more than just a writing preference — it is an SEO strategy.
The episode also covers practical SEO tactics including content pruning, building content inventories, using tools like Screaming Frog, Google Search Console, Google Analytics, and Ahrefs, and revisiting foundational assets like FAQs, persona pages, and HTML sitemaps.
🧠 In This Episode
• Why semantic triples matter for modern SEO and AI search visibility
• How brands can define entities more clearly across their websites and profiles
• Why SaaS companies often confuse users, search engines, and LLMs with vague positioning
• How plain, structured language helps search engines and answer engines understand meaning
• Why content pruning starts with a complete content inventory
• How Screaming Frog, Google Search Console, Google Analytics, and Ahrefs can support pruning decisions
• Why FAQs, persona pages, and HTML sitemaps are making a comeback
• What SEOs can learn from the shift from traditional search to AI-generated answers
• Why the best AI-era SEO strategies often come back to fundamentals: clarity, consistency, and discipline
This conversation is a practical guide for SEOs, SaaS marketers, and content teams who want to build clearer, more machine-readable websites that perform across both search and AI-driven discovery.
Subscribe to the Page 2 Podcast for more conversations with SEO leaders, digital marketers, and search innovators helping brands move beyond Page 2.
Comment below: What is one part of your website or brand messaging that could be made clearer for search engines and AI tools?
🛠️ Tools & Resources Mentioned
• Everett Sizemore on Linkedin → https://www.linkedin.com/in/everett
• Everett Sizemore Official Site → https://esizemore.com/
• 2016 "Defining and Mapping Your Brand for Google" SearchCon Presentation → https://www.slideshare.net/slideshow/defining-mapping-your-brand-for-google-a-slightly-technical-guide-for-growing-your-brand-as-an-entity-in-the-knowledge-graph/54936502
• Everett's Semantic Triple Recommendations → https://www.linkedin.com/pulse/how-why-create-list-semantic-triples-your-brand-voice-sizemore-8pjbc/
• Cruftfinder → https://youtu.be/6Sf_xkoHIUI?si=p0gFjEH-ZNFqwsut
• LLM Bottom of Funnel Approach → https://www.linkedin.com/posts/everett_at-a-certain-point-someone-needs-to-buy-something-share-7331506379997794304-YXrc/
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