How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.🏢 In This Episode• How Apartments.com approaches SEO across 20M+ pages• Agile workflows: integrating daily stand-ups, PI planning & sprint demos• Scaling hyper-local content with proprietary rental and cost-of-living data• Structured data, title formulas & other “boring” tactics that still move the needle• Using AI agents for efficiency (content QA, Fair Housing compliance & more)• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers• Smart redirect rules & platform pitfalls during massive site migrations• Negotiating dev tickets: writing stories developers want to shipMaster the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.👍 Subscribe for more actionable SEO deep dives every week💬 drop a comment telling us your biggest challenge scaling search.📎 Mentioned Links & Resources: Zach Chahalis on LinkedinZach Chahalis on XZach Chahalis on BlueskyZach Chahalis Personal WebsiteApartments.comPubcon "Don't Get Left Out in the Rain"Zach Chahalis Episode #2 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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