In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet.🎙️ In this episode:How JP transitioned from Army PsyOps to building enterprise search strategiesThe power of internal site search—and why most SEOs ignore itMeasuring search quality with metrics like CTR, time-to-task, and result relevanceUsing site search to surface content gaps and refine UXEvangelizing SEO internally to tech writers, product teams, and execsWhat makes Red Hat’s open source culture a dream SEO environmentVulnerability, trauma, and the reality of mental health in the SEO industryWhy “brain ghosts” and empathy matter more than title tags🔥 Whether you're an enterprise SEO, a content strategist, or navigating your own career transformation, this conversation delivers insight, honesty, and a healthy reminder to optimize for humans—not just engines. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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