https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.📊 In This EpisodeHow Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channelWhy YouTube ads do work for B2B—and how to sequence them effectivelyTactical retargeting strategies across platformsThe truth about automation and why “just checking the AI box” isn’t enoughUsing CRM data to train ad algorithms for better lead qualityWhy most B2B landing pages still fail—Michelle's no-BS adviceWhen to use Performance Max (and how to avoid spam leads)LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadershipMicrosoft Ads vs. Google Ads: where’s the real value?Facebook Ads fragility—how to scale spend without tanking performanceMichelle’s take on TikTok vs YouTube Shorts for discoveryThe one thing she’d tell her younger PPC self (and a hilarious golf question to close)🎧 This episode is your crash course in smart, no-fluff paid media that scales.🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.💬 Comment below: What’s your biggest challenge with paid media right now?🔗 Links and Resources Michelle Morgan on LinkedinPaid Media Pros YouTube ChannelPaid Media Pros Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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