In Episode 13 of The Page 2 Podcast, host Jacob Stoops chats with Samantha Mayer, SEO Manager at Search Discovery, about her unexpected path from Apple retail floors to leading SEO strategy at one of the most data-focused agencies in the country. Sam shares how she leveraged experiences in content, analytics, and even in-store merchandising to build a powerful, content-first SEO approach.This episode explores: • The transition from journalism grad to Apple retail to Anthropology to SEO• How on-site search data became her SEO superpower• Why “yellow dresses” taught her to think like a merchandiser and strategist• Using empathy, content psychology, and user signals to outperform keyword-first competitors• What it’s like being the only woman on an all-male SEO team• Burnout, impostor syndrome, and the power of believing you “get to” do your job• How music, travel, and yoga helped build her confidence in (and outside of) work• A content SEO win that turned into real product movement for a CPG client• Advice for SEO newcomers and why your passion needs to guide your pathIf you’re someone who came into SEO from another world—or are still figuring out your place—this episode is filled with relatable stories, tactical takeaways, and an uplifting message about building a fulfilling digital career. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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