The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Episodes
Using the PANIC Button in Google Ads (Episode #414)
27 May 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu....
Deep Dive into Call Ads (Episode #413)
20 May 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch thi...
Breaking Free from the Algorithm (Episode #412)
13 May 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu....
SKAG vs STAG (Episode #411)
06 May 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu....
Google Shopping Tips & Tricks (Episode #410)
29 Apr 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch Th...
8 Important Questions from Listeners (Episode #409)
22 Apr 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
100% Impression Share (Episode #408)
15 Apr 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
What Has Changed in 20 Years? (Episode #407)
08 Apr 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
01 Apr 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Manual Bids are Dead (Episode #405)
25 Mar 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://...
Answering Your Questions about Google Ads (Episode #404)
18 Mar 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://...
Broad Match Keywords Are Cheaper (Episode #403)
11 Mar 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Why Your CPC is So High (Episode #402)
04 Mar 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
5 Biggest Mistakes I See In Accounts (Episode #401)
26 Feb 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://...
How to Rebuild Your Account (Episode #400)
19 Feb 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Account Management - Foundations of Google Ads #10 (Episode #399)
12 Feb 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Boundaries - Foundations of Google Ads #9 (Episode #398)
05 Feb 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Policy Issues in Google Ads (Episode #397)
29 Jan 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
22 Jan 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
15 Jan 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Bidding Strategy Comparison (Episode #394)
08 Jan 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
HUGE Question & Answer Show (Episode #393)
01 Jan 2024
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Amazing New Ideas + Joey Bidner (Episode #392)
25 Dec 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://...
What I Learned in 2023 (Episode #391)
18 Dec 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Risk Management - The Principles of Google Ads #6 (Episode #390)
11 Dec 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Quality Score - The Principles of Google Ads #5 (Episode #389)
04 Dec 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
27 Nov 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
20 Nov 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Phases of Success - The Principles of Google Ads #2 (Episode #386)
13 Nov 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
06 Nov 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
My 5 Most Controversial Opinions (Episode #384)
30 Oct 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
23 Oct 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Below First Page Bid? (Episode #382)
16 Oct 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
09 Oct 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on ...
Answering 6 Questions from Listeners (Episode #380)
02 Oct 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTub...
The Cheapest Traffic on Google! (Episode #379)
25 Sep 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTub...
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
18 Sep 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comJoey Bidner at https://j...
When to Use Exact Match Keywords (Episode #377)
11 Sep 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube:...
9 Very Important Questions from Listeners (Episode #376)
04 Sep 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube:...
What Does a Bad Search Term Look Like? (Episode #375)
28 Aug 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube:...
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
21 Aug 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/8Cn...
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
14 Aug 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/kw2...
Answering Questions from Listeners! (Episode #372)
07 Aug 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/hUv...
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
31 Jul 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/m...
Difference Between Automated & Manual Bidding (Episode #370)
24 Jul 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Epi...
All About Budgets in Google Ads (Episode #369)
17 Jul 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
10 Jul 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
How Many Keywords Should You Have? (Episode #367)
03 Jul 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
29 Jun 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspWatch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20kChris Schaeffer - https://www.ch...
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
26 Jun 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a...
Why Are You Getting Traffic But No Sales? (Episode #364)
19 Jun 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
12 Jun 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
The 4 Phases of Google Ads Success (Episode #362)
05 Jun 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpod...
How to Manage Risk in Google Ads (Episode #361)
29 May 2023
Contributed by Lukas
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - http://www.paidsearchpodc...
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
22 May 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
359: How To Measure Click Types in Google Ads
08 May 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
358: Answers to Your Google Ads Questions
24 Apr 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
357: Let’s Talk Max Conversion Bidding in Google Ads
17 Apr 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
10 Apr 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
355: There’s Always a Solution with Google Ads
03 Apr 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
354: What Are Close Variant Keywords?
27 Mar 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
353: Bidding Strategies in 2023
13 Mar 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
352: Interesting New Features in Google Ads
06 Mar 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
27 Feb 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
350: The Right Way to Think About Responsive Search Ads
20 Feb 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
13 Feb 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
06 Feb 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
30 Jan 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
23 Jan 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
345: Image Asset Deep Dive
16 Jan 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
344: What's Going On?
09 Jan 2023
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
343: How to Lower Your Cost per Conversion - Part 2: Conversions
26 Dec 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
19 Dec 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
341: Fundamental Truths About Google Ads That Will Never Change
12 Dec 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
340: How to Create a Professional Google Ads Report
08 Dec 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/features/reports/pspChris Schaef...
339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
05 Dec 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
338: Decisions You Have to Make in Google Ads Part 2
28 Nov 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
337: Decisions You Have to Make in Google Ads Part 1
21 Nov 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
14 Nov 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
335: Advanced Discussion on Dynamic Search Ads
07 Nov 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
334: The Best Google Ads Q&A Episode We’ve Ever Done
31 Oct 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
333: Dynamic Search Ads Introduction
24 Oct 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
17 Oct 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
331: Secret Settings in Google Ads
10 Oct 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
330: The Focus Style Management in Google Ads
03 Oct 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
329: Ad Extensions Are Becoming Assets in Google Ads
26 Sep 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
328: 5 Questions to Ask Yourself About Google Ads Every Month
19 Sep 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
327: Frequency Capping in Google Ads
12 Sep 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
326: Advanced Tips for Performance Max Campaigns on Google Ads
05 Sep 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
325: Introduction To Performance Max Campaigns
29 Aug 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
22 Aug 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
323: The New Google Tag Looks Amazing!
15 Aug 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
322: Recent Google Ads Surprises
08 Aug 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
321: How to Get to the Top of Google Ads
01 Aug 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
320: 3 Ways to Improve Quality Score
25 Jul 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
319: The 3 Rules of Google Ads Management
18 Jul 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
318: Interesting Experiments to Run in Google Ads Right Now
11 Jul 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
317: What’s the Best Bidding Strategy in Google Ads?
04 Jul 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
26 Jun 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
315: The Second-Best Google Ads Q&A We’ve Ever Done!
20 Jun 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...