The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Episodes
314: Week 1 Checklist for New Google Ads Campaigns
13 Jun 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
313: How to Improve Your Clickthrough Rate in Google Ads
06 Jun 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
30 May 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
311: Click Share Column Deep Dive
23 May 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
310: The Secrets to Getting More Leads from Google Ads
16 May 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
309: How Small Businesses Should Think About Advertising on Google Ads
09 May 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
308: The Best Google Ads Q&A We’ve Ever Done
02 May 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
307: Exciting Updates to Conversion Tracking in Google Ads
25 Apr 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
306: Call Extensions Deep Dive
18 Apr 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
305: Performance Max Campaigns in Google Ads
11 Apr 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
304: How to Eliminate Google Ads Stress
28 Mar 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
21 Mar 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
302: Amazing Google Ads Q&A Episode
14 Mar 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
301: Beginner's Guide to Google Ads
07 Mar 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
300: The State of Google Ads (What's Changed and What's the Same)
28 Feb 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
21 Feb 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
298: How to Build a YouTube Campaign in Google Ads
14 Feb 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
297: 5 Data Columns in Google Ads You Must Understand!
07 Feb 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!
31 Jan 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
24 Jan 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
294: Responsive Search Ads Deep Dive - Part 3
17 Jan 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https:...
293: Responsive Search Ads Deep Dive - Part 2
10 Jan 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https:...
292: Responsive Search Ads Deep Dive - Part 1
03 Jan 2022
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
291: What Worked Awesome in Google Ads This Year
27 Dec 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
20 Dec 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothm...
289: How to Trust Your Instincts with Google Ads
13 Dec 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www...
288: What is Going on with Phrase Match Keywords?
06 Dec 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://roth...
287: B2B Campaigns in a B2C World
29 Nov 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://ww...
286: Google Ads Q&A With Some Awesome Questions
22 Nov 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://roth...
285: The Places Where Your PPC Campaign Could Be Leaking
15 Nov 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://ww...
284: Longtail Keywords Are Dead
08 Nov 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://roth...
283: Simple and Essential Questions for Improving Your Google Ads Results
01 Nov 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://ww...
282: Google Ads Q&A
25 Oct 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This ...
281: The Two Things That Happen When You Launch a New Google Ads Campaign
18 Oct 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Two thi...
280: How to Minimize Bad Traffic on Search Campaigns
11 Oct 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer ...
279: How We Keep Conversion Tracking Simple and Easy
04 Oct 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - ...
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
27 Sep 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer ...
277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!
20 Sep 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - http...
276: The Right Way to Run Brand Campaigns in Google Ads
13 Sep 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - ht...
275: The 5 Most Common Questions We Get from Existing Clients
23 Aug 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In t...
274: The 5 Most Common Questions We Get From New Clients
16 Aug 2021
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This...
273: How To Handle The Google Ads Algorithm Black Box
09 Aug 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
272: Did You Know About These Advanced Data and Settings Options in Google Ads?
02 Aug 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
271: What Facebook Advertisers Need To Know About Google Ads
26 Jul 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
270: The Impact of Image Extensions
12 Jul 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
269: Advanced Google Ads Tips For HVAC Companies
05 Jul 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
28 Jun 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
267: My PPC Ads Stopped Working. Now What?
21 Jun 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
266: Google Ads Q&A
14 Jun 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Today we’...
265: What Does a Google Ads Expert Do?
07 Jun 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:What does...
264: Cannibalization Inside A Google Ads Account
31 May 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
263: Redefining SKAGS
24 May 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
262: The Most Common Questions We Get From New Google Ads Advertisers
17 May 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
261: Important Information About Keyword Match Types That You Don’t Want To Miss
09 May 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Think you...
260: The 5 Rules of Keyword Quality
03 May 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
259: Interesting Results From Two Google Ads Smart Campaigns
26 Apr 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
258: Smart Campaigns - Advantages & Disadvantages
19 Apr 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Smart cam...
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
12 Apr 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:One to th...
256: Chris's Favorite PPC Hacks
05 Apr 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
255: Google Ads Q&A With Some Great Questions!
29 Mar 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
254: Comparing Google Shopping Ads To Google Search Ads
22 Mar 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
253: 3 Rules To Make Manual Bidding Easier
08 Mar 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Manual bi...
252: Is ROAS The Gold Standard of Google Ads?
01 Mar 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:We’re b...
251: Questions And Answers About Google Ads
15 Feb 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
250: The Best, Worst, and Secret Columns in Google Ads
07 Feb 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
249: The 8 Types Of Keywords In Google Ads
01 Feb 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
248: 5 Assumptions About Ad Rank That Are No Longer Correct
25 Jan 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:The ad ra...
247: Google Ads Strategies For Beginners
18 Jan 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Time to t...
246: Advanced Ways to Get More Traffic with Google Ads
11 Jan 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On this w...
245: The Correct Perspective For Google Ads Success
04 Jan 2021
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:There’s...
244: The Last Q&A Of The Year!
21 Dec 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week...
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
14 Dec 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Chris and...
242: The Lazy Man Build Strategy For Display Campaigns
07 Dec 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:The Lazy ...
241: How To Grow Brand Awareness With The Google Ads Display Network
29 Nov 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week’...
240: Amazing Google Ads Q&A Episode!
23 Nov 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week Ch...
239: How We Think About & Test Automated Bidding Strategies
16 Nov 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Interesting...
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
09 Nov 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On today’...
237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
02 Nov 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week J...
236: Huge Google Ads Q&A With Some Awesome Questions!
26 Oct 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
235: The Perfect Landing Page Checklist
19 Oct 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Advertisers...
234: Improve Your Performance And Efficiency With Google Ads Editor
12 Oct 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Google Ads E...
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
05 Oct 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Sometimes ad...
232: Giant Google Ads Q&A Part 2
28 Sep 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
231: Giant Google Ads Q&A Part 1
21 Sep 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
230: How To Use Search Terms Like A Pro
14 Sep 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
229: The Search Terms Report Is Changing
05 Sep 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
31 Aug 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Big Q&A ...
227: Solutions For Low Search Volume & No Search Volume
23 Aug 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
17 Aug 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
225: Competitive Metrics Columns
10 Aug 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
224: How To Grow The Lazy Man Build After Launching
03 Aug 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
223: The Lazy Man Build
27 Jul 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
19 Jul 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
13 Jul 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Ever wondere...
220: Easy Google Ads Keywords Strategy That Leads To Success
06 Jul 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Looking for ...
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
28 Jun 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
22 Jun 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week th...
217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
13 Jun 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to the Google A...
216: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 3
08 Jun 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local A...
215: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 2
30 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads S...