The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Episodes
214: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 1
25 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Getting ...
213: Looking At A Google Ads Campaign With Medium Funnel Keywords
16 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week on...
212: How To Study Your Competition In Google Ads
11 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Enroll in Elite Local Ads ...
211: When To Give Up On Keywords + How To Start Over + Locations In The Ad Copy
07 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Show Notes:On today’s Q&am...
210: What Metrics To Look At When Testing Ad Copy In Google Ads
03 May 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads St...
209: Exact Match Variants + Remarketing On Search + Language Settings
30 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On toda...
208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance
27 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Get your free trial of ...
207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better
23 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Get a custom proposa...
206: The Hidden Metrics of Google Ads
20 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Get a custom proposal...
205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic
16 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Check out Elite Local ...
204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries?
13 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This we...
203: Using Google Ads Editor To Scale Account Build
09 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Check out Elite Local Ads - http://elitelocalads.com/ Show Notes:Today the guys answer...
202: The Perfect Google Ads Account Checklist Part 4
06 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Subscribe to Goo...
201: Small Daily Budget With Large Cost Per Click
02 Apr 2020
Contributed by Lukas
Please support our sponsors because they make the show possible:Get Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show N...
200: The Perfect Google Ads Account Checklist Part 3
30 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Free 7 Day Trial of Kyle Sulerud&ap...
199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure
26 Mar 2020
Contributed by Lukas
Show Notes:This week the guys answer questions about the below first page bid status, low impression keywords, types of conversions, max conversion bi...
198: The Perfect Google Ads Account Checklist Part 2
23 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - ht...
197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords
19 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ ...
196: The Perfect Google Ads Account Checklist Part 1
16 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - h...
195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments
12 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:Welcome b...
194: Are You Overmanaging Your Google Ads Search Campaign?
09 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Listen To Google Ads Strategy Wit...
193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns
05 Mar 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:Welcome b...
192: Why Did Your Google Ads Campaign Results Change?
02 Mar 2020
Contributed by Lukas
PLEASE SUPPORT OUR SPONSORS BECAUSE THEY MAKE THE SHOW POSSIBLE!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https:/...
191: The Current State Of Keyword Match Types In Google Ads
24 Feb 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https...
190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?
17 Feb 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - http...
189: The Best Google Ads Q&A Show We've Ever Done!
10 Feb 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:Welcome b...
188: Need More Keywords? Try Dynamic Search Ads.
03 Feb 2020
Contributed by Lukas
Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:This week...
187: Reasons Why You’re Not Spending The Full Budget and How To Fix It
27 Jan 2020
Contributed by Lukas
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from...
186: Don't Make These Common Google Ads Mistakes That We See During Audits
19 Jan 2020
Contributed by Lukas
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Dir...
185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords
13 Jan 2020
Contributed by Lukas
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid ...
184: New Year, New Awesome Google Ads Q&A!
05 Jan 2020
Contributed by Lukas
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive...
183: PPC Agency Clients and How to Best Serve Them
30 Dec 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paids...
182: How To Manage a Large Number of PPC Clients
23 Dec 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paids...
181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency
16 Dec 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paids...
180: How To Use Systems To Grow Your PPC Agency Without Going Crazy
09 Dec 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paids...
179: Huge Google Ads Q&A Part 2
02 Dec 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consul...
178: Huge Google Ads Q&A Part 1
25 Nov 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://s...
177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.
17 Nov 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consul...
176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up
10 Nov 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://soft...
175: How Ad Rank Works In Google Ads
04 Nov 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consul...
174: Ad Variations Tool and Other Google Ads Insights
28 Oct 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://sof...
173: Must Listen Large Google Ads Q&A
21 Oct 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulti...
172: How to Manage Google Ads Campaigns WITHOUT Average Position
14 Oct 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://sof...
171: How To Get Good Results In The First Month On Google Ads
07 Oct 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directiv...
170: 5 Step Plan To Fix A Drop In Google Ads Conversions
29 Sep 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Sho...
169: How To Convey Value To PPC Clients When They Say It's Not Working
23 Sep 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Show notes:We've all been ther...
168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors
15 Sep 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directiv...
167: The Sales Funnel Strategy Approach To Google Ads
09 Sep 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Show notes:This week on the P...
166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)
02 Sep 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive ...
165: Is My Display Campaign Working?
24 Aug 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Show notes:Jason and Chris conclude...
164: How To Target Placements in the Google Ads Display Network
19 Aug 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive...
163: How We Use Keyword Targeting On Google Ads Display Campaigns
11 Aug 2019
Contributed by Lukas
Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp Show notes:This week Jason and Chris...
162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network
05 Aug 2019
Contributed by Lukas
Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, bot...
161: How to Target Topics on The Google Ads Display Network
29 Jul 2019
Contributed by Lukas
Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The...
160: Fresh Ideas for an Old Google Ads Account
22 Jul 2019
Contributed by Lukas
Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns ...
159: Big PPC Questions & Answers Show
15 Jul 2019
Contributed by Lukas
Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using th...
158: Google Ads Mindset Mistakes (Trap Door Series)
08 Jul 2019
Contributed by Lukas
Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset m...
157: Overthinking Your Google Ads Strategy (Trap Door Series)
01 Jul 2019
Contributed by Lukas
Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads st...
156: Google Ads Bidding Mistakes (Trap Door Series)
24 Jun 2019
Contributed by Lukas
Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that ...
155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys
10 Jun 2019
Contributed by Lukas
Digital Marketing In An AI World - https://amzn.to/2EVRugTOptmyzr Free Trial - http://lddy.no/24zcJoin us at Patreon - https://www.patreon.com/paidsea...
154: Keyword Mistakes In Google Ads (Trap Door Series)
03 Jun 2019
Contributed by Lukas
Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet ol...
153: Custom Audiences - Advanced Google Ads Display Tips
27 May 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Have you heard about our new Patreon show? We put out a new episode every week and membership...
152: Time Saving Tips For Google Ads
20 May 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Have y...
151: Epic Google Ads Questions And Answers Show
13 May 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Have you heard about our new Patreon show? We put out a new episode every week and membership...
150: When We Don't Follow Our Own Advice In Google Ads
06 May 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our New Pat...
BONUS EPISODE - Free PSP Insider Episode: How To Transition To Being A Full Time Google Ads Freelancer
02 May 2019
Contributed by Lukas
Get The Other PSP Insider Episodes - https://paidsearchpodcast.com/insider/Join Our New Patreon Show - https://www.patreon.com/paidsearchpodcastIt&apo...
149: The Top 10 Most Common Google Ads Mistakes
29 Apr 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Our Ne...
148: Google Ad Grants - Expert Advice
22 Apr 2019
Contributed by Lukas
Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/Google Ad Grants - https://www.google.com/grants/Try Opteo free for 6 w...
147: Time For Spring Cleaning On Your Google Ads Account
16 Apr 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreo...
146: Super Big Google Ads Questions And Answers Episode!!!
08 Apr 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearch...
145: New Google Ads Keyword Planner Updates And Why They're Awesome!
31 Mar 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearch...
144: Huge Google Ads Questions And Answers Show!
25 Mar 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreo...
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
17 Mar 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp PSP Insider - https://paidsearchpodcast.com/insider/ Episode Archive - https://paidse...
142: Nursing Home Google Ads Build Part 5 - Remarketing
11 Mar 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ PS...
141: Nursing Home Google Ads Build Part 4 - Creating Ads
04 Mar 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ PS...
140: Nursing Home Google Ads Build Part 3 - Ad Groups and Keywords
25 Feb 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp PSP Insider - https://paidsearchpodcast.com/insider/ Hi everyone, say it with us? 1, ...
139: Nursing Home Google Ads Build Part 2 - Campaign Formation and Campaign Settings
17 Feb 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/PSP Inside...
138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options
11 Feb 2019
Contributed by Lukas
Try Opteo free for 6 weeks - https://opteo.com/psp PSP Insider 3: How To Get Local Clients - https://gum.co/insider003 YES!!! YES!!! OH ...
137: The Best Ways To Track Phone Calls in Google Ads!
03 Feb 2019
Contributed by Lukas
PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/Hi ya'll...
136: Live Junk Removal Google Ads PPC Audit!!!
28 Jan 2019
Contributed by Lukas
Try Opteo free for 30 days - https://opteo.com/ Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Chris...
135: The TRUTH About Single Keyword Ad Groups (SKAGS)
21 Jan 2019
Contributed by Lukas
Try Opteo free for 30 days - https://opteo.com/ PSP Archive - https://paidsearchpodcast.com/archive/ PSP Insider 3: How To Get Local Cli...
134: Experiment campaigns in the new Google Ads interface are awesome!
14 Jan 2019
Contributed by Lukas
Try Opteo free for 30 days - https://opteo.com/ Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Hi ev...
133: Remarketing Tips And Results
06 Jan 2019
Contributed by Lukas
Try Opteo free for 30 days - https://opteo.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Wow, what an episode. Today we star...
132: Deep YouTube Advertising Insights
28 Dec 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ YES ...
131: The Importance Of Search Terms And Manual Bids
17 Dec 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Howdy ya'll, welcome back to the Paid Search Podcast. Today...
130: Use Google Ads filters to find amazing metrics and hidden data
10 Dec 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Howdy ya'll, welcome back to your favorite Google Ads podca...
129: What to do when a good Google Ads campaign goes bad?
02 Dec 2018
Contributed by Lukas
Episode sponsor: Get a free custom proposal - Directive Consulting Show notes: Hi ya'll, welcome back to the Paid Search Podcast. H...
128: Talking Google Ads Scripts With Fred Vallaeys, CEO at Optmyzr
18 Nov 2018
Contributed by Lukas
Try out Optmyzr and tell them the Paid Search Podcast boys sent you! Follow Fred Vallaeys on Twitter PSP Insider Yes! Welcome back to the Paid S...
127: How to manage a large number of Google Ads accounts
12 Nov 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Hi every...
126: How to get in front of a high income audience on Google Ads
05 Nov 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today...
125: How To Grow Your Brand Awareness For $100 A Month On Google Ads
28 Oct 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today...
124: How to optimize an already optimized Google Ads PPC campaign
22 Oct 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Sometime...
123: How to transition your amateur Google Ads account to a professional level
15 Oct 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Have you ever listened to our show and thought, "wow, I rea...
122: Google Ads For Urgent Care Clinics
07 Oct 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Today we do a deep dive on Google Ads tips for urgent care clini...
121: Benefits of Linking Google Ads and Analytics
29 Sep 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Back at it again with the number one Google Ads podcast! This we...
120: How We Use The AdWords Editor
23 Sep 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We are asked all the time about the Google AdWords Editor! It&ap...
119: Time To Revisit Automatic Bidding Strategies In Google Ads
15 Sep 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and mos...
118: Are You Doing Google Ads Correctly?
08 Sep 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Is our Google Ads campaign being run correctly? Is it being run p...
117: Dominate Call Only Ads
03 Sep 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Call me maybe! Hi everyone, call only ads rock and are a great feat...
116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
25 Aug 2018
Contributed by Lukas
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we disc...