The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time

180. The two sentences GTM leaders should use before strategy pivots (again)

25 Mar 2026

Contributed by Lukas

What do you say to your GTM team when the strategy changes… again?Strategy shifts are normal in growing companies, but how leaders communicate those...

179. Clarity starts and ends with the CEO

23 Mar 2026

Contributed by Lukas

If your strategy message passed through your organisation like a game of Chinese whispers… would the last person hear the same thing you meant?CEOs ...

178. RE-RELEASE: How to build a referral based business with Matt Remuzzi

20 Mar 2026

Contributed by Lukas

Learn how Matt Remuzzi built a 1,200 client accounting business using referrals and partnerships.Matt shares actionable insights on mastering your num...

177. The new reality for GTM leaders: No one has been here before

18 Mar 2026

Contributed by Lukas

What should a GTM leader do when the market is changing faster than any playbook?AI, geopolitics, and shifting market dynamics are creating a moment i...

176. The CEO’s Conviction Principle: How to decide when smart people disagree

16 Mar 2026

Contributed by Lukas

What should a CEO do when their two smartest leaders completely disagree on the path forward?Moments like this happen in every company that’s growin...

175. RE-RELEASE: Jeff Wetzler and the power of asking the right question at the right time

13 Mar 2026

Contributed by Lukas

What if the key to stronger partnerships, deeper relationships, and better decisions was simply knowing how to ask the right questions?In a world of f...

174. The Decision Partner Model: The future of pre-sales in the AI era

11 Mar 2026

Contributed by Lukas

What happens to selling when every buyer has instant access to information through AI?In this episode of The Partnership Playbook, Phil Hayes-St Clair...

173. The 1-in-4 Rule: How CEOs keep their organisations close to customers

09 Mar 2026

Contributed by Lukas

What if the reason your organisation feels slow… is because leadership has drifted too far from the front line?Many companies quietly become insular...

172. RE-RELEASE: Caroline DeWitte on technology that could power the US for 100 years using spent nuclear fuel rods

06 Mar 2026

Contributed by Lukas

What new technology and partnerships play a role in nuclear energy solving the world's biggest energy challenges?Nuclear power has long been misunders...

171. How to think about build vs buy to win GTM advantage

04 Mar 2026

Contributed by Lukas

What if the fastest way to strengthen your GTM strategy isn’t building a new capability but acquiring one?Sometimes the smartest move isn’t addin...

170. How CEOs train their teams to get you the right information at the right time

02 Mar 2026

Contributed by Lukas

Are you absolutely certain you’re getting the truth from your team at the exact moment you need it most?In this episode, Phil Hayes-St Clair breaks ...

169. How to manage a GTM strategy that’s stalled (and start winning in 60 days)

25 Feb 2026

Contributed by Lukas

What do you do when the GTM strategy that built your growth suddenly becomes the thing slowing it down?In this episode of The Partnership Playbook, Ph...

168. How CEOs can communicate commitment to work without damaging family, leadership or growth

23 Feb 2026

Contributed by Lukas

How do you tell your family your work matters deeply… without making them feel like they matter less?This episode gives you the language to communic...

167. CEO Michelle Lynch on scaling healthcare without losing culture

20 Feb 2026

Contributed by Lukas

What if the future of healthcare growth isn’t about scale—but about partnership?Healthcare leaders today face burnout, commercial pressure, and ra...

166. How to assess the GTM strategy you inherited (without killing momentum)

18 Feb 2026

Contributed by Lukas

What do you really inherit when you step into a new GTM leadership role — a growth engine or hidden drag?In this episode Phil walks through a repeat...

165. How CEOs help their best leaders leave (and still win)

16 Feb 2026

Contributed by Lukas

What does it say about your leadership if your best people never outgrow their roles?CEOs want loyalty and great companies require growth. And sometim...

164. CEO Doug Taylor on why growth without partnership isn’t ambitious enough

13 Feb 2026

Contributed by Lukas

What if your growth ceiling isn’t capital, talent, or strategy… but your approach to partnership?Too many leaders try to scale impact alone—only...

163. How to build redundancy into your GTM strategy (before growth stalls)

11 Feb 2026

Contributed by Lukas

What happens when a critical part of your go-to-market engine disappears overnight?In this episode of The Partnership Playbook, Phil Hayes-St Clair br...

162. Why strong CEOs are always closer to the numbers than you think

10 Feb 2026

Contributed by Lukas

Are you leading with conviction or quietly hoping your numbers don’t get tested?Most CEOs say they want clarity, confidence, and trust from their te...

161. RE-RELEASE: Christiana Brenton and the growth of FlightStory Studio (Home of the Diary of a CEO)

09 Feb 2026

Contributed by Lukas

What if your revenue playbook was slowing your growth?Most sales teams push harder. Christiana Brenton thinks differently, starting with curiosity, em...

160. How “great deals” quietly destroy growth (and what GTM leaders can do differently)

04 Feb 2026

Contributed by Lukas

What if the deals your team celebrates most are quietly undermining your growth and leadership credibility?Most GTM leaders are trained to optimize fo...

159. You want to lead a basketball team (not a golf team)

02 Feb 2026

Contributed by Lukas

Are you leading talented people who work hard but don’t really move together?Most leadership teams don’t struggle with effort. They struggle with ...

158. How to go from sales to strategic partner in complex markets with CEO Hamid Ghanadan

30 Jan 2026

Contributed by Lukas

What if the fastest path to growth wasn’t selling harder but partnering deeper?If you’re scaling in healthcare, biotech or B2B you already know th...

157. How GTM leaders can forecast growth without pretending certainty

29 Jan 2026

Contributed by Lukas

What happens when leaders ask you for certainty—but the market refuses to cooperate?As a GTM leader, forecasting today isn’t just about numbers. I...

156. How CEOs create leadership leverage without becoming the bottleneck

27 Jan 2026

Contributed by Lukas

Are you building a leadership team that actually creates leverage — or are you still carrying more weight than you should?In this episode of The Par...

155. How GTM leaders can handle tough partner conversations without burning bridges

21 Jan 2026

Contributed by Lukas

What’s the real risk of avoiding a difficult partner conversation?In this episode of The Partnership Playbook, Phil Hayes-St Clair breaks down how t...

154. How to create time to think and accelerate growth as a CEO

19 Jan 2026

Contributed by Lukas

When was the last time you had real time to think as a CEO?In this episode of The Partnership Playbook, Phil Hayes-St Clair breaks down how CEOs can r...

153. RE-RELEASE: Colonel Kim 'KC' Campbell on leadership in high-stakes environments

19 Jan 2026

Contributed by Lukas

Meet former US Air Force fighter pilot, Colonel Kim 'Killer Chick' Campbell. This is her story including a harrowing experience during a mission in Ba...

152.Why the best GTM partnerships in 2026 start with 6 questions

14 Jan 2026

Contributed by Lukas

What if this year’s partnership growth doesn’t come from doing more — but from choosing better?Most GTM leaders are pushing harder on partners i...

151. Paradox leadership: How CEOs make better decisions in uncertain times

12 Jan 2026

Contributed by Lukas

What do you do as a CEO when two opposite decisions are both right — and choosing only one puts your business at risk?In this episode of The Partner...

The “boring” infrastructure behind billion-dollar growth with Vervent CEO, David Johnson

09 Jan 2026

Contributed by Lukas

Can your partnerships actually scale—or are they just good intentions? Many leaders confuse volume for value and "partner" for "vendor." But as Davi...

149. Holding space for grief

15 Dec 2025

Contributed by Lukas

My thoughts on leading in light of the devastating events at Bondi Beach in Australia on 14 December 2025.Learn more at philhsc.com

148. CEO Damon Lembi on how to build growth partnerships that don’t break at scale

12 Dec 2025

Contributed by Lukas

Are you building partnerships that actually work or just deals that eventually die?Damon Lembi, CEO of Learnit, shares 30+ years of lessons from growi...

147. How to move from suppressing to regulating emotions as a CEO

10 Dec 2025

Contributed by Lukas

Are you leading from presence or from a body that’s in quiet panic while you hold the room together?Most CEOs underestimate the emotional load of le...

146. What Happens When GTM, Product & Partnerships Finally Speak the Same Language

09 Dec 2025

Contributed by Lukas

What would happen to your company’s growth engine if GTM, Product and Partnerships finally spoke the same language?Most companies struggle because t...

145. How Martin Herbst thinks about go-to-market strategy and partnerships in an ecosystem-driven world

05 Dec 2025

Contributed by Lukas

What happens when you treat partnerships like internal rituals not just external deals?In this episode, JobAdder CEO Martin Herbst shares how to lead ...

144. How CEOs can help develop their leaders

03 Dec 2025

Contributed by Lukas

What happens to growth when your business scales faster than the leaders running it?Every CEO eventually feels it: managers who were strong at 10 peop...

143. How GTM leaders can reverse slowing growth

01 Dec 2025

Contributed by Lukas

What if slowing growth isn’t a market issue but a system issue inside your GTM motion?This episode breaks down the four symptoms slowing your revenu...

142. What most founders get wrong about partnerships

28 Nov 2025

Contributed by Lukas

What if your biggest growth unlock was… gratitude?In this episode, David Homan shares how relationship orchestration, not transactions, is the core ...

141. How to match energy with workload to drive growth and become a more effective CEO

27 Nov 2025

Contributed by Lukas

What if your leadership effectiveness had less to do with discipline… and everything to do with how well you manage your energy?When energy drops, C...

140. How Jeff Bezos makes decisions to unlock growth

24 Nov 2025

Contributed by Lukas

What if the biggest threat to your company’s growth isn’t bad decisions — but slow ones?Every CEO knows the drag created when decisions stall. T...

139. How I deliver value to you is changing (starting today)

23 Nov 2025

Contributed by Lukas

How I deliver value to you starts today.New episodes Tuesday, Thursday and Saturday.More from Phil Hayes-St Clair:Subscribe to the Wednesday Partnersh...

138. Most Replayed Moment: How to build growth partnerships without getting burned

14 Nov 2025

Contributed by Lukas

What if your next big growth opportunity is a new relationship?Too many founders chase transactions and miss out on the power of long-term partnership...

137. The hidden cost of partnership meetings (and how this AI can pay it back)

05 Nov 2025

Contributed by Lukas

What if the way you run meetings is quietly capping your global growth?In this episode, discover how Rumi.ai founder Ramsey Pryor is rewriting the go-...

136. Why treating suppliers as vendors is slowing your growth (and how to fix it)

31 Oct 2025

Contributed by Lukas

Are your suppliers helping you grow or just filling orders?If you're treating vendors like fixed-line costs instead of future-shaping partners, you're...

135. How to re-build trust when a partnership breaks down

30 Oct 2025

Contributed by Lukas

Why do some partnerships crumble over small issues while others grow stronger from them?In this episode you’ll learn:The 4-step framework to repair ...

134. How to Build a Leadership Platform That Attracts Growth-Driven Partners

28 Oct 2025

Contributed by Lukas

What if the key to partnership-driven growth isn't strategy—but curiosity?Whether you're leading a team, selling under pressure, or building a movem...

133. How to hire freelancers for growth (and avoid 15 fatal mistakes)

24 Oct 2025

Contributed by Lukas

Struggling to turn freelancer hires into real growth outcomes?Learn how to craft a brief and milestone system that aligns external talent with your gr...

132. How to Build Revenue-Driving Partnerships by Starting at the C-Suit

21 Oct 2025

Contributed by Lukas

What makes a partnership actually work?Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later...

131. Most Replayed Moment: Why referral marketing fails unless you do this

17 Oct 2025

Contributed by Lukas

Why do some partnerships fall flat even after a perfect pitch?In this episode, Rob Matzkin shares the overlooked truths behind sustainable growth thro...

130. Why a growth mindset isn’t enough in high-stakes deals

13 Oct 2025

Contributed by Lukas

What if the key to game-changing partnerships isn’t strategy but emotional mastery?Too many founders enter negotiations armed with data and ambition...

129. Most Replayed Moment: What leaders miss about 1% improvements that build partnerships

10 Oct 2025

Contributed by Lukas

What if the secret to growth isn’t the big deal you land today—but the 1% details you master daily?In this episode, we unpack:Why “sweating the ...

128. 10 blind spots that GTM leaders actively work on to drive growth

09 Oct 2025

Contributed by Lukas

Ever feel like your deals were solid—until they weren’t?When Q4 slips, it’s rarely the market’s fault. It’s often the quiet habits inside le...

127. How to use partnerships to get to your first $250K

06 Oct 2025

Contributed by Lukas

Are you building a business and wondering if raising money is the only path to growth?Yale's Matt Gira joins Phil Hayes-St Clair to challenge the hype...

126. Most Replayed Moment: How to use curiosity to close complex deals faster

03 Oct 2025

Contributed by Lukas

What if your playbook is the problem?In this episode, we explore how ego stifles scale—and why curiosity and empathy are your best growth strategies...

125. The Entry Equation: How to calculate odds of market entry success

02 Oct 2025

Contributed by Lukas

Do you know how to do the math to assess the risk of entering a new market?In this episode you’ll learn:The 10 ways incumbents defend their market—...

124. RE-RELEASE: Niven Postma on how really understanding politics will help you build better partnerships

01 Oct 2025

Contributed by Lukas

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply tho...

123. How to build growth partnerships by leading with generosity

24 Sep 2025

Contributed by Lukas

What if the most underused leadership advantage wasn’t a skill—but generosity?Too often, partnerships stall because leaders prioritize process ove...

122. Most Replayed Moment: The unlikely link between partnerships, plumbers, and Olympic medals

19 Sep 2025

Contributed by Lukas

What if your greatest competitor could become your most valuable partner?Fiona de Jong, lawyer-turned-sport-leader-turned-nation-branding-strategist, ...

121. What great partnerships actually look like

17 Sep 2025

Contributed by Lukas

Could you easily describe what a great partnership looks like?If you can’t describe what “great” looks like, you can’t measure it. And if you ...

120. Most Replayed Moment: What most leaders miss about trust and growth

12 Sep 2025

Contributed by Lukas

What if your leadership brand was your greatest growth asset?In this episode, Laura Barnard shares a game-changing framework: the Spectrum of Leadersh...

119. The unseen skill that grows partnerships and revenue

11 Sep 2025

Contributed by Lukas

What if every growth deal you closed started with giving instead of asking?Scott Kelly, founder of Black Dog Venture Partners, joins Phil to share his...

118. How to structure partnerships for growth using the 2×4 value framework

10 Sep 2025

Contributed by Lukas

Are your partnerships built on belief—or proof?Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’...

117. The hidden leverage in partnerships that no one talks about

03 Sep 2025

Contributed by Lukas

What if the next trillion-dollar company isn’t in AI... but in waste?Most leaders overlook the eight sectors that keep the world moving: freight, wa...

116. Part 2: Why the world's top podcast company declined a $100M partnership

01 Sep 2025

Contributed by Lukas

What if your biggest growth lever wasn’t a new product, ad campaign, or market — but a partnership?Too many leaders treat partnerships like PR stu...

115. Most Replayed Moment: What building E! Entertainment taught Larry Namer about growth

29 Aug 2025

Contributed by Lukas

What if your next $100M partnership just needed the right insight?Larry Namer co-founded E! with $2.5M after more than 100 rejections. Here’s what y...

Part 1: Why the world's top podcast company declined a $100M partnership

25 Aug 2025

Contributed by Lukas

What if your revenue playbook was slowing your growth?Most sales teams push harder. Christiana Brenton thinks differently, starting with curiosity, em...

113. How to navigate partnerships and power without playing dirty

23 Aug 2025

Contributed by Lukas

Why do good people avoid politics—and what’s the cost?If you’ve ever felt like politics in the workplace are beneath you, or just a distraction ...

112. How to the PGA builds 30-year partnerships

18 Aug 2025

Contributed by Lukas

What if writing a check is the worst way to start a partnership?Too many brands think dollars are the only door to open but true growth partnerships g...

111. How to Build Trust-Based Partnerships Using the “Give 11” Rule

11 Aug 2025

Contributed by Lukas

What if “winning” a deal meant giving more than you take?Rob Matzkin built and exited companies across 20+ industries and his greatest advantage w...

110. How a global LinkedIn movement started without a partnership agreement

08 Aug 2025

Contributed by Lukas

What happens when a grassroots movement grows faster than the platform it supports?Anna McAfee helped co-create LinkedIn Local, an initiative that org...

109. RE-RELEASE: Your meetings might be killing momentum

04 Aug 2025

Contributed by Lukas

What if the way you run meetings could make or break your Partnerships?Dr. Steven Rogelberg, the world’s leading expert on meetings, shares how inte...

108. Reviving stalled partnership deals: How to reignite momentum at the 11th hour

29 Jul 2025

Contributed by Lukas

Ever had a deal stall at the finish line and wondered—what just happened?You're not alone. High-stakes partnerships often unravel at the 11th hour,”...

107. How partnering with regulators might be your unfair advantage

25 Jul 2025

Contributed by Lukas

What if the most feared industry held the key to the cleanest, cheapest energy?In this episode, Caroline Cochran reveals how Oklo is reinventing nucle...

106: RE-RELEASE: How the fighter pilot mindset can drive your business growth

22 Jul 2025

Contributed by Lukas

What if business growth happens in the same way fighter pilots train?In this episode you'll learn:The Fighter Pilot Mindset: Learn how intentionality ...

105. How to Build Partnerships That Actually Fuel Growth

18 Jul 2025

Contributed by Lukas

Why do some partnerships fuel growth—and others fall flat?In a world full of noise and digital distraction, building meaningful relationships is har...

104. Why Your Pitch Isn't Closing the Partnership Deal

17 Jul 2025

Contributed by Lukas

What if the real close doesn’t happen in the room… but in a meeting you’re not even invited to?In this episode you’ll learn:How to make your i...

103: RE-RELEASE: How psychology influences high-growth partnerships

14 Jul 2025

Contributed by Lukas

What is the psychology behind high-performance partnerships? In this episode Dr. Julie Gurner covers:The Power of Reinvention: Discover why the abilit...

102. Why listening makes you competitive partnerships

11 Jul 2025

Contributed by Lukas

What’s the one leadership skill that makes or breaks your partnerships?It’s not strategy. It’s not charisma. It’s whether people feel safe eno...

101. How Apple used a Singapore partnership to accelerate Its comeback

09 Jul 2025

Contributed by Lukas

What if Apple’s rebirth didn’t start with Steve Jobs but with a factory swap in Singapore?For sales and marketing leaders, managing complexity is ...

100. The Problem With ‘Owning It All’ in Partnerships

07 Jul 2025

Contributed by Lukas

What if global growth was less about money—and more about mindset?Larry Namer, co-founder of E! Entertainment, reveals the story behind launching a ...

99. Why asking questions is the most underrated partnership skill

04 Jul 2025

Contributed by Lukas

What if your best partnership is just one question away?Too often, we undervalue curiosity in business—especially in partnerships. But what if the a...

98. How Australia’s national brand was rebuilt using a partnership mindset

30 Jun 2025

Contributed by Lukas

What if your fiercest rival could become your most powerful partner?Fiona de Jong has led Olympic teams, reshaped Australia’s national brand, and is...

97. Why jumping into partnerships too soon could cost you everything

27 Jun 2025

Contributed by Lukas

What if your most successful business partnerships started with nothing more than vulnerability?In a world obsessed with outcomes and ROI, Dov Baron f...

96. Why most follow-ups kill the deal (and what to do instead)

26 Jun 2025

Contributed by Lukas

​​Why do hot partnership deals suddenly go cold?If you’ve ever watched alignment, value, and momentum all click only to be met with silence you’...

95: RE-RELEASE: How to use curiosity to create market leading business partnerships

23 Jun 2025

Contributed by Lukas

What if the key to stronger partnerships, deeper relationships, and better decisions was simply knowing how to ask the right questions?Meet Jeff Wetzl...

94. KEYNOTE: The missing link: Women’s health, growth, and the power of partnership

21 Jun 2025

Contributed by Lukas

What if the secret to growth lies in how we champion the women around us?If you're a leader, parent, mentor, or ally, this conversation is about unloc...

93. Why learning how to follow can help you build stronger partnerships

20 Jun 2025

Contributed by Lukas

What if the key to becoming a great leader is learning how to be an even better follower?This episode explores how openness to feedback and growth can...

92. The Pfizer–BioNTech playbook for high-stakes partnerships

18 Jun 2025

Contributed by Lukas

What happens when you bet billions on a product before knowing if it even works?In a world where most projects crawl through approval gates, this epis...

91. How really understanding politics will help you build better partnerships

17 Jun 2025

Contributed by Lukas

What if the greatest opportunity for your career and your impact lies in the invisible spaces between words on your job description?In this deeply tho...

90. What founders miss about ecosystem thinking when trying to grow

13 Jun 2025

Contributed by Lukas

Could your fiercest competitor actually be your greatest future partner?This episode offers a deep dive into the hidden dynamics and mindset changes t...

89. What you can learn from the ApplePay launch partnership

13 Jun 2025

Contributed by Lukas

What can your business learn from Apple and Visa’s billion-dollar handshake?In a world where trust and scale are the currency of growth, small and m...

88. RE-RELEASE: How authenticity fuels growth (a new take on sales and partnership

10 Jun 2025

Contributed by Lukas

What if the key to becoming an extraordinary salesperson is realising you're not one?If you've ever cringed at the thought of being called a "salesper...

87. How B2B partnerships are driving the growth of motorsport

06 Jun 2025

Contributed by Lukas

What’s really behind those flashy logos on race cars, and how can your brand get in on the action?This episode explores how companies leverage motor...

86. 10 hidden signs your partnership is gaining momentum

05 Jun 2025

Contributed by Lukas

Have you ever felt like a partnership is gaining traction, yet there's no deal, no dollars, no launch to prove it?This episode helps you spot the subt...

85. 5 sales principles most leaders overlook that could make or break your career

02 Jun 2025

Contributed by Lukas

What does it take to become a world class sales leader from a standing start? This episode with Katheline Jean-Pierre dives into the power of tru...

84. 5 partnership trends that will define the next 20 years of global business

30 May 2025

Contributed by Lukas

How can your business thrive in a future where half of today’s tech companies won’t exist in 10 years?This episode dives into the transformation o...

83. How to build a partnership pilot that works

29 May 2025

Contributed by Lukas

Ever wondered how to prove a partnership’s value - fast? What if you could do it in just 90 days?In this episode of The Partnership Playbook, you'll...

82. RE-RELEASE: Why traditional partner models are dying (and what smart leaders are doing instead)

26 May 2025

Contributed by Lukas

Want to know the future of global ecosystems and partnerships? Jay McBain shares:The Evolution of Partnerships: How partnerships transitioned from tra...

81. 4 qualities that make partnering with high performers effortless

23 May 2025

Contributed by Lukas

What if success wasn’t just for the chosen few, but something you could actually learn and master?Too often we’re told what to do to be successful...