The Persuaders Marketing Radio Show & Podcast
Activity Overview
Episode publication activity over the past year
Episodes
No 53: Corporate Social Responsibility
05 Nov 2007
Contributed by Lukas
In this episode we examine the marketing function's responsibility to implement corporate social responsibility programmes, we explore the marketing s...
No 52: (a) Small Business Branding (b) Lucozade Brand Story
22 Oct 2007
Contributed by Lukas
(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges. (b) An interview with Nigel Reddy ...
No 51: Corporate Reputation Management
14 Oct 2007
Contributed by Lukas
An extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among t...
No 50: Sharks Advertising Festival, Kinsale, September 2007
07 Oct 2007
Contributed by Lukas
The Persuaders Marketing Podcast reaches the half-century of episodes with a special podcast from the 45th Sharks Advertising Festival in Kinsale, Co....
No 49: From Boxy to Family; marketing Volvo cars
02 Sep 2007
Contributed by Lukas
Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of re...
No 48 a) Marketing of Services b) Marketing through Irish langauge
18 Aug 2007
Contributed by Lukas
Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairm...
No 47: Irish Magazines : something old, something new
03 Aug 2007
Contributed by Lukas
In this podcast Roisin Ni Mhordha of Impression PR guests again, and talks to Stuart Clark, Assistant Editor of Hotpress Magazine, which is celebratin...
No 46: Marketing in the Digital Era
26 Jun 2007
Contributed by Lukas
Roisin Ni Mhordha from Impression PR guests for me in this podcast. Her interviewees are Paul Farrell, Group Marketing Director of the Irish Times Gro...
No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast
16 Jun 2007
Contributed by Lukas
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from ...
No 44: ESOMAR Worldwide Multi-Media Measurement special podcast
04 Jun 2007
Contributed by Lukas
A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th J...
No 43: (a) Intellectual Property and Branding (b) Blogging as Marketing Tool
02 Jun 2007
Contributed by Lukas
Blogging as a marketing strategy is discussed in this podcast. Brian Green of Doop.ie discusses the strategies for blogging and marketing based on his...
No 42: (a) Online payments,(b) writing a thank you letter and (c) political advertising
22 May 2007
Contributed by Lukas
An interview with Andrey Yoakley who holds the position of sales manager at Realex Payments, and is responsible for building and managing the function...
No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign
07 May 2007
Contributed by Lukas
Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised ...
No 40: Gaming and Advertising
29 Apr 2007
Contributed by Lukas
Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of Skilground.com w...
No. 39: (a) Search Marketing Behaviour (b) Referral Marketing
06 Apr 2007
Contributed by Lukas
Part One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarac...
No. 38: (a) MII conference report (b) Podcast Advertising
19 Mar 2007
Contributed by Lukas
Part One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Irelan...
No. 37: Ebookers UK and Ireland boss talks travel internet marketing
03 Mar 2007
Contributed by Lukas
An interview with Ciaran Lally, UK and Ireland general manager for ebookers. In the interview there is discussion on the changing shape of consumptio...
No. 36: Sponsorship, Media Planning and Radio Awards
21 Feb 2007
Contributed by Lukas
Interviews with John Trainor, MD of Irish sponsorship consultancy Onside, plus we speak to Kathy O'Meara and Harry Leech of newly formed Media Republi...
No. 35: Joseph Jaffe New Marketing Interview
13 Feb 2007
Contributed by Lukas
A wide ranging interview with Joseph Jaffe, President and Chief Interruptor of Crayon - a company dedicated entirely to New Marketing.The company la...
No. 34:(a) Blog Monitoring and (b) Edelman Global Trust Barometer
04 Feb 2007
Contributed by Lukas
Blog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ...
No. 33: Trust in marketing
28 Jan 2007
Contributed by Lukas
An extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audienc...
No. 32: New Media Dialogues Special
21 Jan 2007
Contributed by Lukas
A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Grou...
No. 31: Viral Marketing : plus Marketing to seniors
14 Jan 2007
Contributed by Lukas
Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interv...
No. 30: Web Publishing - the RTE Story
10 Jan 2007
Contributed by Lukas
The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which...
No. 29: Innovative Online Marketing Case Study
30 Dec 2006
Contributed by Lukas
The final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stoo...
No. 28: Marketing Review of 2006
23 Dec 2006
Contributed by Lukas
A marketing review of 2006. In studio with me to review the marketing highs and lows of 2006 were Gary Mullen of the Prosper...
No.27: Branding the humble sandwich- the O'Briens Story plus Social Media and the big brands
09 Dec 2006
Contributed by Lukas
An extended interview with Brody Sweeney, founder and Chairman of O'Brien Irish Sandwich Bars, where Brody reflects on the marketing challenges of t...
No.26: Event Marketing and Management
03 Dec 2006
Contributed by Lukas
Interviews with Andrew Hanley of Hanley Event Group and Ronan Mc Cabe of Company Occasions who discusses the marketing and management challenges in t...
No.25: Writing Great Copy for Web and Direct Mail
19 Nov 2006
Contributed by Lukas
An interview with Fiachra O'Marcaigh, Director at Amas. Amas helps companies and State organisations to make better use of online channels to communi...
No.24: Ad Fx Advertising Effectiveness Awards: Mc Donalds and Deep River Rock Case Studies
11 Nov 2006
Contributed by Lukas
An interview with Ad Fx Awards winners, Sharon Fitzparick, Director at Ogilvy and Mather (Ireland) who discusses the Deep River Rock mineral water adv...
No.23: Trademarks and Patents - the marketing angle
02 Nov 2006
Contributed by Lukas
An interview with Liam Birkett on the topics of trademarks and patents. Liam Birkett's career began in office management, Carton Brothers, wholesale g...
No.22: Tripadvisor interview plus the Great Empathy Marketing Debate
21 Oct 2006
Contributed by Lukas
This podcast features an interview with Marc Charron, Managing Director Europe for Tripadvisor which is an internet phemonenom. With 22million subscri...
No.21: Mobile Wireless Technology and Marketing
07 Oct 2006
Contributed by Lukas
In the run up to the International Wireless Conference to be held in Dublin on Ocotber 18th, I interviewed John Strand of Strand Consult John is one o...
No.20: Sharks Advertising Festival Special
22 Sep 2006
Contributed by Lukas
The Sharks Advertising Festival is one of Europe's most successful festivals of its type and has just celebrated its 44th running. Held from the 7-9th...
No.19: Experiential Marketing
14 Sep 2006
Contributed by Lukas
An interview with David Connor of Pareto 3D Marketing where David explains the concept of experiential marketing. David uses case studies from Lynx de...
No.18: Internet Marketing - SEM and Web Usability
31 Aug 2006
Contributed by Lukas
Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference hel...
No.17: Podcasting via phone, Outdoor Advertising
19 Aug 2006
Contributed by Lukas
Interview 1 - interview with Pat Mannion, commercial director of JC Decaux (Ireland) where Pat discusses the trends in the outdoor media landscape a...
No.16: Sports Sponsorship
12 Aug 2006
Contributed by Lukas
A Special Podcast on the topic of Sports Sponsorship Interview with John Trainor of Onside Sponsorship a specialist sponsorship consultancy company...
No.15: Vive la Difference: Marketing across borders
03 Aug 2006
Contributed by Lukas
The Persuaders Marketing Podcast returns after a four week break. Among those who stood in for me while I have been off air has been Gerard Tannam of ...
No 14: Public Relations as marketing
04 Jul 2006
Contributed by Lukas
An interview with John Saunders of Fleishman Hillard - John Saunders founded the company in 1990 and has managed its growth to Ireland's largest publi...
No. 13 : Sales coaching, marketing outsourcing and radio syndication
24 Jun 2006
Contributed by Lukas
Sales Coaching, Marketing Outsourcing and Radio Syndication are the topics included in this extended version of The Persuaders Marketing Podcast. S...
No. 12: Re-imagining Budweiser - a brand challenge
11 Jun 2006
Contributed by Lukas
In this edition of The Persuaders Marketing Podcast, I interview two of the students from the Masters degree in Advertising at Dublin Institute of T...
No. 11: Europe's Internet Marketing Capital Needs You!!!
04 Jun 2006
Contributed by Lukas
With Google, Amazon, ebay and yahoo having their European base in Ireland, it should come as no surprise that recriutment for the internet marketing s...
No. 10: Radio advertising - making it memorable - Irish, UK and US examples
22 May 2006
Contributed by Lukas
Last week I was asked to chair the Initiative Media sponsored Dialogue session on the radio market - held co-incidenally in one of Dublin's trendiest...
No. 9: Advertising and Branding Insights
16 May 2006
Contributed by Lukas
Advertising insights from John Fanning, Chairman of Mc Connells Advertising and a veteran of the Irish and UK advertising industry for over 40 years. ...
No 8: Search Engine Optimisation
07 May 2006
Contributed by Lukas
An interview with Ashling Brennan, Account Director at Interactive Return
No 7: Personal Branding
01 May 2006
Contributed by Lukas
In this Podcast I interview Krishna De founder of personal development and branding consultancy Oneocean Group.
No. 6: Direct Mail Copywriting
23 Apr 2006
Contributed by Lukas
In this edition of The Persuaders Marketing Podcast, I interview one of the UK's top experts in Direct Mail, Andy Owen. Andy is a popular speaker at D...
Brief Word on Branding
15 Apr 2006
Contributed by Lukas
In this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Ta...
Sponsorship Trends
03 Apr 2006
Contributed by Lukas
In this interview with John Trainor of OnsideSponsorship we explore the trends in sponsorship, both in Ireland and internationally. While sport sponso...
Text Messaging - Mobile Marketing
26 Mar 2006
Contributed by Lukas
Recording of an interview with Donald Douglas, of Return2Sender.ie - Irish company with extensive blue chip client base who specialise in organising p...
Web Page Content Management
22 Mar 2006
Contributed by Lukas
This is an interview I conduced with Fiachra O'Marcaigh of AMAS who specialise in advising clients on how to manage content for their websites. Fiachr...
What is The Persuaders?
22 Mar 2006
Contributed by Lukas
The Persuaders is Ireland's longest running business radio show and celebrates its sixth birthday this May. Broadcast weekly on local station www.dub...
Emotional Branding
20 Mar 2006
Contributed by Lukas
One of my guests on the show this week (10th February ) was Dan Hill, founder of US company Sensory Logic. In our telephone conversation we discussed ...