The Persuaders Marketing Radio Show & Podcast

Podcast 153: Social Media Marketing in Ireland plus Book Review of Guy Kawasaki's Enchanted

25 Mar 2011

Contributed by Lukas

In this Persuaders Marketing Podcast an interview with  Aileen O'Toole from internet consultancy AMAS who will review their most recent research ...

Podcast 152 - Gallo Wine Marketing Strategy

23 Mar 2011

Contributed by Lukas

In this Persuaders Marketing Podcast an interview with Stephanie Gallo from the famous wine family. Stephanie is the head of the marketing function a...

Podcast 151 - Colin Lewis talks marketing and interview with Michael Warran, Hotel du Vin and Malmaison

15 Mar 2011

Contributed by Lukas

In this podcast one of Ireland's most experienced marketers Colin Lewis is in-studio to give his take on the state of marketing today in Ireland, and ...

Podcast 150 : Consumer Behaviour Trends

11 Mar 2011

Contributed by Lukas

  In this episode of The Persuaders Marketing Podcast, an interview with Kay Mc Carthy and Susan Kelly from MCCP a leading strategic planning, insigh...

Podcast 149: DIT Winners of Newstalk Student Enterprise Competition

07 Mar 2011

Contributed by Lukas

          A special podcast featuring the winning DIT team who took the honours at the 2010/11 Newstalk 106-108fm Student Enterprise Competition...

Persuaders Marketing Podcast 148: IAB Ireland feature interview and DoneDeal.ie case-study

05 Mar 2011

Contributed by Lukas

In this podcast Suzanne Mc Elliott from the IAB Ireland  is in studio to  discuss the state of play in terms of internet advertising in Ireland ge...

Podcast 147: Net Promoter Score as means of Customer Service Assessment

30 Jan 2011

Contributed by Lukas

A special interview with Mark Cullen from research company W5, who have just launched the  Irish Customer Service Survey. The survey found that peopl...

Podcast 146: Populis ( Content on Demand) and launch of MediaStreet.ie

22 Jan 2011

Contributed by Lukas

Interviews with John Slyne from Europe's leading Content on Demand company,   Populis - which has its European HQ in Dublin. John talks about t...

Podcast 145 : 3D Video Marketing : Visit Jamaica case study

26 Nov 2010

Contributed by Lukas

In this podcast a special on travel and tourism marketing when I check out a world first - the production of a 3D video to promote a tourism dest...

Persuaders Marketing Podcast 144 - Design and Marketing

22 Nov 2010

Contributed by Lukas

Barry Sheehan ( DIT )  Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design...

Persuaders Marketing Podcast 143: Mobile Marketing Podcast special, QR Codes for Marketing

06 Nov 2010

Contributed by Lukas

In this podcast an interview with Colm Grealy, CEO and Co-Founder of Digital Reach Group  Colm Grealy has 15 years’ experience at the forefront of...

Podcast 142: Event and exhibition marketing

31 Oct 2010

Contributed by Lukas

In this podcast guest presenter, Roisin Ni Mhordha is joined by some of the key players in the Irish Ideal Home Show - Sean Lemass, SDL Exhibitions, C...

Podcast 141: Balanced Scorecard for Marketers....plus Skytop Lodge, Historic Hotel

28 Oct 2010

Contributed by Lukas

In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketin...

Persuaders Marketing Podcast 140

30 Sep 2010

Contributed by Lukas

In this podcast a special interview with Rachel Killeen, marketing consultant, on the topic of professional service marketing. In the podcast we discu...

Marketing Podcast 139: Veronica Canning and Ivan Misner

25 Sep 2010

Contributed by Lukas

A great episode of the Persuaders with two very inspirational interviewees. Firstly an interview with Veronica Canning author of Shoeisms - Veronica ...

Podcast 138: Facebook Marketing Tips and Advice

18 Sep 2010

Contributed by Lukas

In this marketing podcast an interview with Luke Abbott.   Luke is a Social Media Specialist with Neworld Associates in Dublin. His first use of wor...

Podcast 137: 3D Video Marketing

14 Sep 2010

Contributed by Lukas

In this podcast an interview with Niall O'Driscoll and Andrew Jenkinson from v-Stream.  The company recently had a first in digital marketing here w...

Podcast 136: Tommy Hilfiger marketing; photography and publicity

03 Sep 2010

Contributed by Lukas

In this podcast, guest presenter Roisin Ni Mhordha interviews.... Claire Nolan - Marketing Manager for Tommy Hilfiger Ireland   Discussed are;·   ...

Podcast 135: Pharma Marketing

02 Sep 2010

Contributed by Lukas

In this podcast, guest presenter, Roisin Ni Mordha interviews...   Owen Connolly - Founder of Connolly Counselling Centre (by phone)Discussed are ...

Podcast 134: Destination Branding - Locum Consulting

02 Sep 2010

Contributed by Lukas

In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are: Roger Hopkinson - Head of Locum Consulting, Ireland (by ...

Podcast 133: Hotel and Pub Marketing

02 Sep 2010

Contributed by Lukas

In this podcast, guest presenter Roisin Ni Mhordha has two guests in-studio...   Eoin Doyle - Founder and owner of The BrookLodge Hotel & Wells Spa...

Podcast 132: Pigsback Irish Enterprise Awards; Design and marketing, AAI

20 Aug 2010

Contributed by Lukas

In this podcast there is an feature on the Pigsback.com Irish Enterprise Awards. Interviewed are Jason Coyle from Mr. Crumb who was the overall ...

Podcast 131: Gohop.ie case-study; plus Sen. Fergal Quinn on marketing

08 Aug 2010

Contributed by Lukas

In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses Gohop.ie ...

Podcast 130: John West marketing case study

09 Jun 2010

Contributed by Lukas

  In this podcast Pat Stephenson from Boys and Girls and Jenny Taaffe from iZest discuss a marketing and advertising campaign they worked on for...

Podcast 129: Customer Retention Customer Service Strategy Podcast

05 Jun 2010

Contributed by Lukas

Customer Retention and Customer Loyalty strategies are discussed in this podcast. Guests are Leanne Papaioannou, from Chilli Pepper Marketing and Kay ...

Podcast 128: AIM Awards Winners Case Studies: Marketing Institute of Ireland

27 May 2010

Contributed by Lukas

In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Aw...

Podcast 127: Portfolio Night 2010 Dublin Ogilvy

26 May 2010

Contributed by Lukas

A special version of the Persuaders Marketing Podcast covering the inaugural Irish Portfolio Night held on 20th May 2010 at the offices of Ogilvy Irel...

Podcast 126: Professional Marketing Forum Ireland

17 May 2010

Contributed by Lukas

    The PM Forum is a 5,000 strong regionally-based members' association, dedicating to raising the standards of professional services marketing...

Podcast No.125. : App Marketing Podcast

15 May 2010

Contributed by Lukas

App Marketing Podcast special. In this marketing podcast we explore the area of App Marketing including iPhone App Marketing. We have examples of App ...

Podcast No 124: Exhibition Marketing

11 May 2010

Contributed by Lukas

Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influe...

Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time

08 May 2010

Contributed by Lukas

A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has...

Podcast 122: Blogging for business, marketing using blogs

01 May 2010

Contributed by Lukas

This podcast is a special dedicated to the topic of using a blog as a primary means of income. In studio I interviewed two bloggers who have been very...

Podcast No.121. : Financial services marketing Rabodirect.ie

18 Apr 2010

Contributed by Lukas

In this podcast I am joined by Aoife Mahon and Gina McCrudden from Rabodirect.ie who discuss a wide spectrum of issues concerning financial services m...

No 120: Professional Services Marketing

10 Apr 2010

Contributed by Lukas

In this podcast, an interview with Pat Mc Ardle, founder of Mc Ardle Associates, Marketing Consultants who specialise in helping professional services...

Persuaders Marketing Podcast 119 : National Digital Media and Marketing Conference

06 Apr 2010

Contributed by Lukas

This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin’s RDS on Wednesday March 31st, 2010. In...

Persuaders Marketing Podcast 118 - Digital Marketing Media in Ireland

01 Apr 2010

Contributed by Lukas

In studio are Doug Baxter, Managing Director of io interactive ocean and Ian Dodson from the Digital Marketing Institute who engage in a broad rangin...

Persuaders Marketing Podcast 117 - Marketing Preview

27 Mar 2010

Contributed by Lukas

  In this podcast guest presenter Roisin Ni Mhordha previews the marketing year 2010 with guests  John Mc Gee from Mount Media, publisher of Irish ...

Persuaders Marketing Podcast 116 - (a) Direct Marketing (b) Ambient Media

13 Mar 2010

Contributed by Lukas

In this podcast an interview with  Stephen Stynes from Direct Brand who is on the board of the Irish Direct Marketing Association IDMA about their ed...

Persuaders Marketing Podcast 115 - (a) News4Media (b) Press Ombudsman

28 Feb 2010

Contributed by Lukas

Douglas Dalby, CEO News4Media.ie  News4Media's operation in Ireland is headed up by Douglas Dalby, who left The Sunday Times in 2006 to form prangle...

Podcast 114 - Qualitative Marketing Research

18 Jan 2010

Contributed by Lukas

An interview with Maria Moynihan the festival director the Volvo Ocean Race 2009 which called into Galway during the summer of 2009. The overall econ...

Podcast 113 - 2009 Irish Marketing Review

21 Dec 2009

Contributed by Lukas

Retrospective review of 2009 I am joined in studio by ( in Pic L-R ) : Denis Goodbody - Adept Advertising Robert Hayes-Mc Coy Gerard Tannam- Isl...

Podcast 112: (a) ICAD Creative Advertising (b) e.mail marketing tips podcast

15 Dec 2009

Contributed by Lukas

In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges fa...

Podcast 111: Kinsale Shark Ad Gold Winner - AIB Surfer Ad discussion

21 Nov 2009

Contributed by Lukas

Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch ...

Podcast 110: Social Media and Marketing and Fashion Marketing podcast

03 Nov 2009

Contributed by Lukas

Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Nig...

Podcast 109:(a) Irish Advertising Market (b) Marketing for Change

11 Oct 2009

Contributed by Lukas

In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternat...

Podcast 108: Tipperary Crystal Branding Case study

09 Sep 2009

Contributed by Lukas

Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable televisi...

Podcast 107: Branding in a Recession

05 Sep 2009

Contributed by Lukas

In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bake...

Podcast 106 - Destination marketing - Temple Bar district Dublin

19 Aug 2009

Contributed by Lukas

In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the ...

Podcast 105 - Bookbuzz discussion - Branding Only Works On Cattle

12 Aug 2009

Contributed by Lukas

In this podcast Yanky Fachler steps in for Alex Gibson for a Bookbuzz.biz session to discuss the book Branding Only Works on Cattle by Johathan Salem...

Podcast 104 - Twitter Marketing Tips Podcast

11 Aug 2009

Contributed by Lukas

In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part ...

Podcast 103 - Social Media Marketing - case studies

01 Aug 2009

Contributed by Lukas

In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie I also interview Robert Coyle fro...

Podcast 102 - The Creative Process and Marketing

04 Jul 2009

Contributed by Lukas

Guest presenter Roisin Ni Mhordha interviews Mario Rosenstock of Gift Grub - which recently celebrated 10 years on Today FM - and Special One TV fame ...

Podcast 101 - Ethnic Media Marketing

01 Jul 2009

Contributed by Lukas

Guest preseter Roisin Ni Mhordha interviews Niall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'mu...

Podcast 100 - Digital Marketing Dialogue

26 Jun 2009

Contributed by Lukas

The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to ...

Podcast 99: Guinness Signature and The Big Switch campaigns analysed

17 Jun 2009

Contributed by Lukas

Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this ...

Podcast 98: Volvo Ocean Race Global Showcase Marketing

11 Jun 2009

Contributed by Lukas

Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at t...

Podcast 97: An Post Direct Marketing Awards Podcast

25 May 2009

Contributed by Lukas

A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interviews with agencies, clients, sponsors and suppliers.

Podcast 96: Gaming Advertising, Digital Media

05 Apr 2009

Contributed by Lukas

David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their busine...

Podcast 95: Facebook marketing podcast

30 Mar 2009

Contributed by Lukas

In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently l...

Podcast 94: Digital Media Awards: digital marketing

26 Mar 2009

Contributed by Lukas

In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cy...

Podcast 93: Retail Market Research special

16 Mar 2009

Contributed by Lukas

A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARC...

Podcast 92: Marketer of the Year interview

01 Mar 2009

Contributed by Lukas

In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marke...

Podcast 91: Blogging as Marketing Tool

24 Feb 2009

Contributed by Lukas

To coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Bright...

Podcast 90: Joblessandproud

17 Feb 2009

Contributed by Lukas

One of the more interesting projects I've been asked to help out with for a long time is the Joblessandproud.com project. David Jones harnessed the co...

Podcast 89: Customerminds.com interview

11 Feb 2009

Contributed by Lukas

An extended interview with one of the founders of Customerminds.com Mike Mc Mahon, We discuss the background to the company and some important online ...

Podcast 88: email marketing tips podcast

18 Jan 2009

Contributed by Lukas

In this podcast we take a look at the topic of improving your e.mail marketing campaigns, tips to build your e.mail list and generate higher open rate...

Persuaders Marketing Podcast 87: Improving Marketing Presentations

11 Jan 2009

Contributed by Lukas

In this podcast, an interview with Saul Medhurst-Cocksworth from M62 - a Liverpool based company who consult with clients on how to make their presen...

Persuaders Marketing Podcast No. 86

24 Dec 2008

Contributed by Lukas

In this podcast a number of interviews. AnneMarie Smith from Trocaire discusses their global gift campaigns, Paul Brosnan of Irish Forestry Fund is in...

Podcast 85: Customer Loyalty

09 Dec 2008

Contributed by Lukas

An extended podcast on customer loyalty with Ronan Kinahan from Kinahan Vibe Training where we discuss the critical area of customer service and the t...

Podcast 84: Javarepublic Brand Case-study

06 Dec 2008

Contributed by Lukas

A special edition of The Persuaders Marketing Podcast. We interview founder of Javarepublic, David Mc Kernan. The podcast comes from the Javarepublic ...

Podcast 83: Crisis Communication Podcast

30 Nov 2008

Contributed by Lukas

No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to...

Podcast 82: Ireland's Blue Book 2009 Marketing Special

13 Nov 2008

Contributed by Lukas

A special podcast dedicated to the launch, in Belfast Harbour Commissioners, of the 2009 Edition of Ireland's Blue Book. Ireland's Blue Book is an ex...

Podcast 81: MII Marketing Conference report

09 Nov 2008

Contributed by Lukas

in this podcast a series of interviews with the keynote speakers from the 29th National Marketing Conference organised by the Marketing Institute of I...

Podcast 80: MII Marketing Conference Preview, Bookbuzz discussion, IGO People

02 Nov 2008

Contributed by Lukas

On this show, and interview with Marc Coleman, Newstalk's chief economist about his keynote presentation at the 29th Marketing Institute of Ireland Na...

Podcast 79: Marketing Communications Planning

05 Oct 2008

Contributed by Lukas

In this podcast an extended interview with Camillus O'Brien from marketing consultancy True North and Frank Osinga from BiTS in Communications of Amst...

Podcast 78 (a) Media Review (b) Volvo sponsorship (c) Andy Owen Direct marketing

06 Sep 2008

Contributed by Lukas

In this podcast we talk to Paul Moran about the 2008 summer media performances, Volvo's sponsorship of amateur golf in Ireland is put under the spotli...

Podcast 77: Brand America: Podcast on Nation Branding

16 Aug 2008

Contributed by Lukas

Richard Delevan is my guest presenter for this show. Recorded on July 4th, it assesses the state of Brand America in the world today, and asks how muc...

Podcast 76: (a) Loadzajobs.ie case-study (b) Creative strategy in advertising

12 Aug 2008

Contributed by Lukas

Interview with Michael Wallace, Commercial Director for Loadzajobs.ie about the trends in online recruitment, plus Brent Koepke, Creative Director fro...

Podcast 75: Qualitative Research podcast

02 Aug 2008

Contributed by Lukas

Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study exam...

Podcast 74: Verge: Ogilvy Digital Summit, Dublin June 13, 2008.

28 Jun 2008

Contributed by Lukas

Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in...

Podcast 73: Internet Advertising Bureau podcast

22 Jun 2008

Contributed by Lukas

Interview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the inter...

Podcast 72: 50 plus marketing; Dick Stroud podcast

14 Jun 2008

Contributed by Lukas

In this Persuaders Marketing Podcast an interview with Dick Stroud, author and lecturer on the subject of marketing to the 50 plus segment. Dick, who ...

Podcast 71: IDMA An Post Direct Marketing Awards

19 May 2008

Contributed by Lukas

The An Post Direct Marketing Awards have celebrated and recognised the best in Irish Direct Marketing. The 2008 Awards were presented at The Mansion H...

Podcast 70: Discover Ireland's Wonderful West marketing campaign in US

07 May 2008

Contributed by Lukas

This podcast was recorded in New York on May 1st at the launch of the new campaign 'Discover Ireland's Wonderful West'. The campaign was designed to h...

Podcast 69: Out of Home Advertising MediaDialogues

27 Apr 2008

Contributed by Lukas

Out of Home Advertising is the topic discussed in this MediaDialogues special edition of The Persuaders Marketing Podcast. Out of Home Advertising ...

No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing

23 Apr 2008

Contributed by Lukas

In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and th...

Podcast 67: Prangle.ie : online news wire for journalists

06 Apr 2008

Contributed by Lukas

Prangle is a free online resource for journalists, providing the latest news and information. Prangle is a web feed that cuts through the spam and clu...

Podcast 66: Branding Case Study : Recruitment Agency Prosperity

30 Mar 2008

Contributed by Lukas

It's official - the Boomtown Rats had it completely wrong. Well, if Irish marketing recruiters Prosperity have their way. Working with branding consul...

Podcast 65: Interview with Albert Maruggi

26 Mar 2008

Contributed by Lukas

Albert Maruggi started Provident Partners, a full-service marketing firm, to work with clients who want to communicate in different ways and activel...

Podcast 64: Marketing from the Middle of Nowhere (2)

02 Mar 2008

Contributed by Lukas

In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges...

Podcast 63: Digital marketing and Viral marketing podcast

27 Feb 2008

Contributed by Lukas

In part one of this podcast we talk to three of the participants at the Irish Direct Marketing Association digital media conference, Tom Bazeley, Mana...

Podcast 62: Marketing from the Middle of Nowhere No. 1.

12 Feb 2008

Contributed by Lukas

Marketing from the Middle of Nowhere™ A series of case-based discussions between two international marketers & academics, Alex Gibson and Sharon ...

Podcast 61: Flytoget Case Study plus Small Business Branding

06 Feb 2008

Contributed by Lukas

Interview with Sver Hogen from Flytoget, winner of the HSMAI Norway marketing awards for their campaign for the rapid rail service linking Olso with i...

Podcast 60: Marketing : a Bird's Eye view

30 Jan 2008

Contributed by Lukas

Gareth Moxham is Managing Director of Bird's Eye Food in Ireland. Arriving in Ireland in 2006, he has a wealth of experience in several blue chip mark...

Podcast 59: Mobile Marketing Podcast - Tomi Ahonen

20 Jan 2008

Contributed by Lukas

An interview with Tomi Ahonen one of the most influential writers today on Mobile Marketing trends. Recorded at the time of the launch of the iPhone,...

Podcast 58: Sales Lead podcast; Paddy Power marketing

13 Jan 2008

Contributed by Lukas

Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the manag...

Podcast 57: Viral Marketing Podcast, Marketing Review 2007, Branding

01 Jan 2008

Contributed by Lukas

Happy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews: 1'45" Cathy Mc Govern from Inspiration di...

No 56: (a) Marketer of the Year (b) Guinness 'Tipping Point'

02 Dec 2007

Contributed by Lukas

In this episode of The Persuaders Marketing Podcast, an interview with Niall O'Grady, General Manager - Marketing for Permanent TSB, who recently won ...

No 55: The Empathy Marketing Great Internet Marketing Debate

25 Nov 2007

Contributed by Lukas

Internet Marketing Debate from the Empathy Internet Marketing Conference held in Dublin on October 2007. On the side proposing the motion that Irish M...

No 54: Small Business Branding

07 Nov 2007

Contributed by Lukas

This is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing an...