The Persuaders Marketing Radio Show & Podcast

Marketing via Augmented Reality, Direct Marketing Trends

09 Nov 2013

Contributed by Lukas

Interview with Mathijs Gajentaan, Chief Commercial Officer at twnkls -Dutch Augmented Reality specialists based in Rotterdam. In our interview we def...

Marketing Podcast: Customer Engagement Strategies

28 Oct 2013

Contributed by Lukas

In this podcast I am joined by panelists Gerard Tannam, Managing Director,  Islandbridge Brand Direction  and by Paul O'Grady, Group Commercial Di...

Social Media Marketing Strategy Podcast

26 Oct 2013

Contributed by Lukas

In this podcast I'm joined in-studio by Paul Bridgeman from Vocal.ie and by telephone by David Glynn from the McWilliam Park Hotel, Mayo. We discuss a...

Making Online and Offline Marketing Strategies work together

22 Oct 2013

Contributed by Lukas

In this podcast I am joined in studio by Maeve O'Gorman Digital and Social Strategy Director -  Mindshare Ireland , and Conor Lynch CEO of connector3...

Challenging Marketing : Hair Restoration : Case Study

19 Oct 2013

Contributed by Lukas

In this podcast Maurice Collins, founder of HRBR, Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a ma...

Public Relations and Sports Sponsorship

30 Sep 2013

Contributed by Lukas

In this interview MD of Pembroke Communications, Mick O'Keefe joins me for a wide ranging discussion on the relationship between Sports and Sponsorshi...

Managing the Customer Experience

28 Sep 2013

Contributed by Lukas

In this podcast a special interview with Mark Cullen, specialist consultant in customer engagement. In the interview discusses how companies use inter...

Coffee Culture : Marketing, Entrepreneurship

20 Sep 2013

Contributed by Lukas

In this show I am joined by Alan Andrews, founder of Coffee Culture. Alan discusses his background in hospitality, starting with studying at DIT Catha...

TBEX - Travel Blogging Conference comes to Dublin, IAPI Industry Census, LinkedIn Marketing

12 Sep 2013

Contributed by Lukas

In this podcast the topic of travel blogging is discussed. Joining me was Rick Calvert who is bringing TBEX to Dublin in October 2013. TBEX  ( Travel...

Tourism Web Marketing and new PR service innovation

01 Sep 2013

Contributed by Lukas

In this podcast, Sarah Fitzpatrick from Tourism Ireland discusses the web marketing strategy of Tourism Ireland, who recently won an accolade as one o...

Ethical Marketing and Marketing Graduate Careers

25 Aug 2013

Contributed by Lukas

In this podcast there is a discussion on the topic of Ethical Marketing with Interviewees Sheena Horgan and Rory Brennan. Sheena Horgan is a regular c...

Top Marketers' Panel Discussion

21 Aug 2013

Contributed by Lukas

In this podcast guest presenter David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters: Amie Peters, Head of Direc...

IAPI Future Heads : Developing Young Talent in Advertising

21 Aug 2013

Contributed by Lukas

In this podcast guest presenter Edwina Neilan reports from the IAPI Future Heads event  - The Big Grill - held in July 2013. In the podcast Edwina...

Media Auditing Processes and Trends

19 Aug 2013

Contributed by Lukas

In this podcast guest presenter Pat Mannion, from JC Decaux Ireland, interviews Liam Pender and Mark Lynch, who have recently formed Open Communicatio...

Making Better Marketing Presentations/Sports Marketing

18 Aug 2013

Contributed by Lukas

In this podcast guest presenter Ronan Kinahan from Vibe Training discusses the dimensions of making better presentations with MD of Eyeful Presentatio...

Online PR and Mobile Marketing Case Studies

09 Aug 2013

Contributed by Lukas

In this podcast we hear from Damien Mulley who previews a forthcoming seminar on the topic of Online PR which he is running on September 2nd. Among th...

Pat Kenny departure to Newstalk; Omnicom Publicis Deal

08 Aug 2013

Contributed by Lukas

In this podcast I talk to Paul Moran, MD of Mediaworks.ie about the impact that the departure of Pat Kenny to Newstalk will have on the radio landscap...

Entrepreneurs' Organisation and Phlok

29 Jun 2013

Contributed by Lukas

On this edition of the podcast I discuss the topic of entrepreneuship with Brian Keegan ( pictured with me ) and Orlaith Carmody who are President an...

Cannes Lions Report / Vocal Digital Trends Survey

24 Jun 2013

Contributed by Lukas

In this podcast I'm joined by Kerrie Finch of Dutch PR and Reputation Management agency FinchFactor from the Cannes Lions Advertising Festival where s...

AWE 2013 Conference Report: Augmented Reality and Marketing

23 Jun 2013

Contributed by Lukas

This is a very special podcast edition of The Persuaders, recorded in Santa Clara CA, at the Augmented World Expo(AWE). I got a chance to attend the c...

Women On Air and Irish Consumer Trends

10 Jun 2013

Contributed by Lukas

In this podcast reporter Edwina Nelihan was at The Clarence Hotel for the Mad Women Altogether event held by IAPI on June 5th 2013. In the podcast Edw...

Keogh's Crisps: Developing an International Brand based on Irish Potatoes

01 Jun 2013

Contributed by Lukas

In this podcast, Professor Mary Lambkin from UCD Michael Smurfit Graduate Business School discusses the latest Consumer Monitor Q1 report for 2013 whi...

Women On Air: promoting women's voices on broadcast media

01 Jun 2013

Contributed by Lukas

On this edition of The Persuaders, Caroline Erskine from WomenonAir.ie and Orlaith Blaney from McCann Dublin discuss the issue of how to encourage ...

uSwitch Marketing Case Study

27 May 2013

Contributed by Lukas

In this podcast a feature interview with Eoin Clarke, Country Manager - Ireland for uSwitch - the online price comparison and switching service which ...

Barry O'Sullivan, SocialMedia.ie talks social media marketing

12 May 2013

Contributed by Lukas

Chief Technical Office of SocialMedia.ie is my guest on this edition of The Persuaders Marketing Podcast. Barry and I discuss a number of critical iss...

Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital

21 Apr 2013

Contributed by Lukas

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:  European Commission...

Netherlands Ad and PR Scene ( PR Salon preview )

12 Apr 2013

Contributed by Lukas

In this podcast I'm joined from Amsterdam by Kerrie Finch, Managing Director of Finch Factor talking to us about PR Salon event that Finch Factor orga...

Managing the Agency Client Relationship

07 Apr 2013

Contributed by Lukas

A special podcast to discuss the issues in managing Agency / Client relationships. Guest presenter, Pat Mannion, from JC Decaux is joined by Dave O'Su...

DMX Digital Marketing Conference Dublin : Special Podcast Report

02 Apr 2013

Contributed by Lukas

At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda. DMX Dublin is powered by The Marketing I...

Thumb, Vine and Pheed as Marketing Tools, plus #socialmediamarketing disasters

10 Mar 2013

Contributed by Lukas

Conor Byrne Head of Digital at The Dialogue Network about Social Media Marketing disasters such as Mc Donalds and Starbuck's to Taco Bell and the l...

Discount Deal Websites and Marketing

24 Feb 2013

Contributed by Lukas

In this podcast an interview with Barry Hand, Marketing Manager of GrabOneEscapes.ie about marketing a business via coupon deal websites....GrabOneEsc...

Future of Newspapers and Briefing Digital Agencies

20 Feb 2013

Contributed by Lukas

In this podcast guest presenter Colin Lewis takes the reins addressing two topics. The first topic is about how to brief and deal with digital agenci...

Trendwatching 2013 : Consumer Marketing Trends

11 Feb 2013

Contributed by Lukas

In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity...

Advertising Pitches and Mobile Marketing Trends

03 Feb 2013

Contributed by Lukas

In this podcast an interview with Orlaith Blaney, Chair of IAPI, and CEO of McCann Dublin, in the run up to a forthcoming seminar on Getting More from...

Sponsorship Trends

02 Feb 2013

Contributed by Lukas

A special podcast on the topic of sponsorship trends. In an extended interview with the Managing Director of Onside Sponsorship, John Trainor, we disc...

Design and Marketing

02 Feb 2013

Contributed by Lukas

In this podcast I discuss the interaction between design, branding and marketing with Niall Corcoran, MD of agency Creative Inc, who were recently suc...

Digital Marketing Trends 2013

21 Jan 2013

Contributed by Lukas

In this podcast an interview with digital marketing expert Colin Lewis who discusses some key digital marketing trends for 2013 as well as previewing ...

Charity Marketing Strategies

09 Dec 2012

Contributed by Lukas

In this podcast an interview with Anne McCoy National Fundraising Manager for SVP Society of Saint Vincent de Paul. We discuss their Christmas Appeal ...

Shazam Enabled TV Adverts

09 Dec 2012

Contributed by Lukas

Joining me was Declan Tully, Adforce.ie, Maeve O’Gorman from Mindshare and Dave O’Sullivan from Ignition. We discussed the new Shazam enabled TV a...

Female Entrepreneurs and Marketing Strategy

19 Nov 2012

Contributed by Lukas

In this special podcast a feature on female entrepreneurs....... Christina Golston from ChristinaBelle Jewellery Designs, Aileen Rogers from Readygir...

Country Branding - Futurebrand Country Brand Index 2012

12 Nov 2012

Contributed by Lukas

In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference ...

Building a Travel PR Story: The Message in a Bottle

08 Nov 2012

Contributed by Lukas

In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was f...

Irish Times Advertising campaign and Antenna App from iQ Content

31 Oct 2012

Contributed by Lukas

In studio to discuss the background insights behind the new Irish Times campaign  'The Story of Why' is Marketing Manager, Katie Molony. The campaign...

Marketing Research using Social Media

20 Oct 2012

Contributed by Lukas

In this podcast interviews with Angela Healy, MD of Empathy Research and current Chairperson of the Irish Marketing Society and Dave Antrobus from Gra...

Rory Sutherland on Value, Perception, Choice Architecture and Neuro-Marketing

15 Oct 2012

Contributed by Lukas

An in-depth interview with Rory Sutherland, Vice Chairman of Ogilvy Group UK. Rory was appearing at a Visualise.ie breakfast event in Guinness Storeho...

2012 Mobile Marketing Trends and Tips

01 Oct 2012

Contributed by Lukas

With mobile internet usage set to overtake PC usage within the next 18 months, we host a mobile marketing special with a panel of four experts in the...

Wine Marketing Trends

22 Sep 2012

Contributed by Lukas

In this podcast an extended interview with Philip Lynch, Country Manager - Ireland, E+G Gallo Wines. We discuss how the marketing of wine has evolved,...

Direct Marketing Trends : Brand Loyalty and Retention

15 Sep 2012

Contributed by Lukas

In advance of the IDMA Annual Conference taking place in Dublin on September 21st in the Gibson Hotel,  a podcast featuring a discussion on how direc...

International Marketing Strategy - Colleges and Universities

31 Aug 2012

Contributed by Lukas

In this podcast I interview John Twohig from Social Business consultancy Ahain Group and Head of International Affairs for Dublin Institute of Technol...

Olympics, Branding London and the Sydney Experience

15 Aug 2012

Contributed by Lukas

In this podcast an interview with Steve Payne, former Design Director of Sydney 2000 Olympics Games...we discuss his experience working on a massive b...

Olympics and Branding (1)

03 Aug 2012

Contributed by Lukas

In this podcast Dave O'Sullivan from Ignition Brand Consultants and Hugh Hick, correspondent on The Persuaders, discuss some of the issues revolving a...

Podcast 201: Barefoot Wine Marketing Strategy, Post-Graduate Diploma in Management and Marketing

30 Jun 2012

Contributed by Lukas

In this podcast an interview with Barefoot Winemaker Jennifer Wall. Jennifer has been recognized for her winemaking abilities, winning over 2,500 med...

Podcast 200: Ignition Marketing Boss Interviewed

23 Jun 2012

Contributed by Lukas

In this podcast an extended interview with David O'Sullivan, founder of Ignition  - an integrated marketing communications company. The interview ran...

Podcast 199: Alistair Campbell on Marketing: Gary Mullen talks marketing recruitment trends

23 Jun 2012

Contributed by Lukas

In this podcast.... ....an interivew with Alistair Campbell who spoke recently in Dublin at the An Post Mail Media Unit's Early Bird breakfast event. ...

Podcast 198 Social Media Marketing Measurement

24 May 2012

Contributed by Lukas

In this podcast a special on social media marketing and the measurement issues surrounding social media marketing. In studio joining me are Nathalie H...

Podcast 197 Mobile Marketing Trends

23 May 2012

Contributed by Lukas

In this podcast there is a special focus on mobile marketing with two guests with interesting perspectives on the topic. Donald Douglas is founder and...

Podcast 196: Acorn Marketing An Post DM Awards Agency of the Year

22 May 2012

Contributed by Lukas

Interview with Frank Mc Caughey, Chairman of Acorn Marketing -  Agency of the Year 2012 at the An Post DM Awards held in the Mansion House. Also inte...

Podcast 195 : (a) Porn for Bankers and (b) Hotel Marketing

20 May 2012

Contributed by Lukas

In this podcast I'm joined in studio by Ron Immink from BookBuzz and on the telephone by Hans Eysink Smeets author of best-seller Porn for Bankers ....

Podcast 194 - Naming Rights Bord Gais Energy Theatre

14 May 2012

Contributed by Lukas

In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship st...

Podcast 193; Irish Media Awards Special

10 May 2012

Contributed by Lukas

A special on the second Irish Media Awards which were held on March 29th in Dublin's Burlington Hotel. The day after the awards I got a chance to spea...

Podcast 192: Using Corporate Reputation as a Marketing Strategy

21 Mar 2012

Contributed by Lukas

In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop thei...

Podcast 191: Localisation of international marketing, PitchDoctor.ie launch, Atout France marketing

20 Mar 2012

Contributed by Lukas

In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the we...

Podcast 190: Managing Media Relations: New Media and Traditional Media

03 Mar 2012

Contributed by Lukas

How should companies manage their media relations in a world where so many people get their news via new media and social media channels? That's the...

Podcast 189 Irish Sponsorship Trends and Measuring Social Media ROI

18 Feb 2012

Contributed by Lukas

Hugh Hick examines Sponsorship and Social Media measurement In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospe...

Podcast 188: Internet Marketing Strategy Trends

15 Feb 2012

Contributed by Lukas

Roisin Ni Mhordha interviews Gareth Dunlop, CEO & Founder, Fathom Following 15 years of direct commercial experience helping businesses use the intern...

Podcast 187: Irish Marketer of the Year Interview

13 Feb 2012

Contributed by Lukas

In this podcast, guest presenter Roisin Ni Mhordha interviews 2011 Marketer of the Year Loretta Dignam, Marketing Director of Jacob Fruitfiield. In th...

Podcast 186 Irish Marketing Review 2011

11 Feb 2012

Contributed by Lukas

Joining me in studio for an extensive review of 2011 and preview of 2012 were marketing consultant Noel Toolan, MD of Mc Cann Erickson Ireland, Orlait...

Sponsorship Naming Rights EPA Award Winners O2 Ireland

22 Dec 2011

Contributed by Lukas

In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award wi...

Tommy Hilfiger Marketing Strategy

22 Dec 2011

Contributed by Lukas

In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of ...

All About Loyalty - Brand Loyalty Podcast

02 Dec 2011

Contributed by Lukas

In this episode an interview with Leanne Papaiannou from Chilli Pepper Marketing and Gina Miltiadou of Zahra Custom Media, who have just launched 'A...

Podcast 182: Motivation Speaking Trends and IAB Ireland H1 2011 Report

27 Nov 2011

Contributed by Lukas

In this podcast we take a look at motivational speakers as a sector. What are the trends in motivational speaking, what are people who book speakers a...

Podcast 181 : Marketing Institute of Ireland 2011 Conference Report

22 Nov 2011

Contributed by Lukas

In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interview...

Podcast 180: Christmas Marketing, Brand Building and Local Heroes

05 Nov 2011

Contributed by Lukas

In this recording I'm joined in studio by CEO of Mc Cann Erickson Ireland, Orlaith Blaney and marketing consultant Noel Toolan. In our discussion we a...

Podcast 179 - Advertising to Children - Ireland's BAI Code Consultation

18 Oct 2011

Contributed by Lukas

In this podcast we discuss the BAI consultation on the code of advertising food products to children. In studio are Catherine Joyce ( Barnardos ) Maur...

Podcast 178 (a) Inishturkbeg: An Irish Branding Story (b) Mediaventura - UK Digital Marketing opportunity

11 Oct 2011

Contributed by Lukas

In this podcast Damian Ryan founder of Mediaventura is interviewed and discusses the opportunities for Irish  agencies to exploit the digital marke...

Podcast 177 : Irish Direct Marketing Association feature special

02 Oct 2011

Contributed by Lukas

In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Do...

Podcast 176 Online Travel Trends

27 Sep 2011

Contributed by Lukas

In this podcast, a feature interview with Paul Hackett, co-founder of ClickandGo.com, a new company designed to deliver inclusive holiday packages onl...

Podcast 175 : IAB Ireland and feature interview Paul Farrell Initiative Ireland

27 Sep 2011

Contributed by Lukas

In this podcast Suzanne Mc Elligott from IAB Ireland tells us about the organisation's activities and education programmes and I also interview Paul F...

Podcast 174: Guinness Arthur's Day Marketing Case-Study

14 Sep 2011

Contributed by Lukas

Gary Mullan from Prosperity.ie about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new ...

Podcast 173: Online Couponing Social Media Deals: Irish Case-Study

14 Sep 2011

Contributed by Lukas

In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big...

Podcast 172 : IAPI Post Grad Diploma and BAI Code of Advertising to Children

10 Sep 2011

Contributed by Lukas

In this podcast Aisling Conlon from IAPI  and Sinead Dennis from Cybercom are in studio to discuss the Post-Graduate Diploma in Advertising and Digi...

Podcast 171: (a) Freddy Fyffes sponsorship (b) Ahain Group - social business

10 Sep 2011

Contributed by Lukas

In this podcast an interview with Emma Crewe, multiple marketing manager at Ffyes will discuss their latest sponsorship deal with Dublin Zoo, and John...

Podcast 171: Social Media and Hotel Marketing

29 Aug 2011

Contributed by Lukas

This is a special podcast dedicated to the topic of using social media tools to enhance hotel marketing. Guest in-studio were Dr. Des O'Mahony founder...

Marketing Podcast 170: Photography and Marketing

16 Aug 2011

Contributed by Lukas

In this podcast guest presenter Roisin Ni Mhordha interviews Emily Quinn - Fashion and Portait photographer. On a day when she launched her exhibition...

Podcast 169: E.mail marketing strategy and professional services marketing for dentists

07 Aug 2011

Contributed by Lukas

In this podcast a case study in professional services marketing where I interview Ruairi Gough, founder of Dental Marketing Ireland where he discusses...

Marketing Podcast 168: New Media versus Old School interview with Susan Daly, thejournal.ie

07 Aug 2011

Contributed by Lukas

In this podcast, guest interviewer Colin Lewis interviews Susan Daly editor of thejournal.ie - Ireland's online news website. In the interview Daly di...

Marketing Podcast 167: Interview with Richard Power, MD Image Publications

07 Aug 2011

Contributed by Lukas

In this episode guest presenter Roisin Ni Mhordha interviews Richard Power, Founder and Managing Director of Image Publications in a week when they we...

Podcast 166: Media and Communities

28 Jun 2011

Contributed by Lukas

In this podcast a special discussion on the role that the media play both positive and negative on the depiction of communities. Plus Siobhan O'Connel...

Podcast 165: Irish Direct Marketing and Marketing Curragh Racecourse

14 Jun 2011

Contributed by Lukas

In this podcast Estelle Gorby from Acorn Marketing who picked up the Agency of the Year Award recently at the An Post Direct Marketing Awards, and o...

Podcast 164 Advertising Psychology and DocMorris Case Study

09 Jun 2011

Contributed by Lukas

I'm joined in studio by Martina Doyle from Unicare Pharmacy who are involved in a major rebrand which will see some 70 outlets renamed Doc Morris...

Podcast 163 Building Brand Value

02 Jun 2011

Contributed by Lukas

In this podcast in-studio interviews with Kay Mc Carthy and Shane Doyle from branding specialists MCCP, Jonnie Cahill, Marketing Director O2 Ireland ...

Podcast 162: Customer Retention and Loyalty and CrowdFunding

24 May 2011

Contributed by Lukas

In this podcast Stuart Mc Louglin from Business2Arts is in studio to discuss the Fundit.ie programme which is an innovative means of using the princip...

Podcast 161: Jameson Branding Strategy and Irish Cinema Advertising

22 May 2011

Contributed by Lukas

In this podcast Tim Ryan, Marketing Manager - Ireland for Jameson discusses their latest 'bear' campaign which is part of the broader 'Easygoing' posi...

Podcast 160: Event Marketing

18 May 2011

Contributed by Lukas

In this podcast an interview with Ronan Healy about The Adventure Weekend - a three-day event taking place in the RDS from 20th May 2011, which will s...

Podcast 159: Association of Advertisers in Irish boss interviewed

18 May 2011

Contributed by Lukas

Interview with Ed Mc Donald Chief Executive of the Association of Advertisers in Ireland (AAI) . In the interview we take a look at the environment f...

Podcast 158:IDMA Loyalty and Retention Conference Report

28 Apr 2011

Contributed by Lukas

In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the in...

Podcast 157: An Post Marketing Awards and Marketing Book Review

23 Apr 2011

Contributed by Lukas

Guest presenter Mark Byrne from Brand Union interviews head of An Post Mail Media Unit, Amie Peters, who discusses the forthcoming An Post Direct Mark...

Persuaders Marketing Podcast 156: The Irish Food Marketing Show featuring HolyMackerel.ie and The Tannery, Dungarvan

16 Apr 2011

Contributed by Lukas

In this podcast, guest presenter, Roisin Ni Mhordha from Impression PR interviews Aoife Carrigy, food, wine and travel journalist and food blogger at...

Podcast 155: Sponsorship Measurement and Strategy

08 Apr 2011

Contributed by Lukas

In this episode a sponsorship special interview with Professor Tony Meenaghan, where we discuss current developments in sponsorship both local and int...

Podcast 154: Marketing to Men plus Facebook Marketing Tips

25 Mar 2011

Contributed by Lukas

In this podcast I'm joined by Roisin Ni Mhordha...and our guests are:   Alex Fitzgerald ( pictured left ), editor of Irish Tatler: The Men’s Iss...