The PetaPixel Photography Podcast
Episodes
L-Mount May Never Get a Wildlife Camera
25 Mar 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
The Canon 5D IV Isn't Dead (Yet) and Could Your Nikon Suddenly Fail?!
18 Mar 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Samsung's Phones Aren't Exciting... But Does That Matter?
11 Mar 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
What Is Going On With Canon's Very Weird, Surprise Camera?
02 Mar 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
The World's BIGGEST Photo Show and Galaxy Unpacked Are Both Next Week
19 Feb 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Are Lenses ACTUALLY More Expensive Now?
11 Feb 2026
Contributed by Lukas
Tether Tools makes the entire tethering workflow easy. From cables to accessories, everything is designed to work together right out of the box. But t...
Nikon is Suing Viltrox
28 Jan 2026
Contributed by Lukas
We would like to thank this week's PetaPixel Podcast sponsor, OM SYSTEM. They have been a big supporter of PetaPixel over the years and we were lucky ...
Are Cameras ACTUALLY More expensive now?
20 Jan 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Chris REALLY Likes the Instax Mini Evo Cinema... but Sarah Isn't Sold
14 Jan 2026
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
The Annual Airing of Grievances [Bonus Episode]
24 Dec 2025
Contributed by Lukas
Do you ever get tired of manually searching for, organizing, and culling your images? We do, too, and that’s where Excire can help!Excire’s photo-...
PetaPixel’s Bold Camera Predictions for 2026 (Feat. DPReview's Richard Butler)
17 Dec 2025
Contributed by Lukas
The holiday season is here, and the OM SYSTEM Holiday Savings Event continues. Right now, you can save up to $400 on many of the cameras and lenses th...
The 2025 PetaPixel Awards
10 Dec 2025
Contributed by Lukas
Now saving when you shop for your favorite gear at B&H Photo is even easier with the B&H Payboo Credit Card, which lets you Save the Tax — you pay t...
Grading Every Camera Maker: 2025 FINAL Review (Feat. Gordon Laing)
03 Dec 2025
Contributed by Lukas
Do you ever get tired of manually searching for, organizing, and culling your images? We do, too - and that’s where Excire can help! Excire’s phot...
'The Stringer' Stands to Destroy the Reputation of Nick Ut and the AP
26 Nov 2025
Contributed by Lukas
Do you ever get tired of manually searching for, organizing, and culling your images? Excire’s photo-management software harnesses AI to make tediou...
The Gear We Used Every Day of 2025
19 Nov 2025
Contributed by Lukas
The holiday season is here, and so is OM SYSTEM’s Black Friday pricing. Right now, you can save up to $400 on many of the cameras and lenses that th...
We Drafted Our Dream Camera Teams! Feat. David Imel & Jeremy Gray
05 Nov 2025
Contributed by Lukas
DxO is offering PetaPixel Podcast listeners 20% off any DxO software, including Nik Collection 8, by using the code ‘PetaPixel’ at checkout. If yo...
Looking Back on Sigma's MONSTER 2025 (Plus TWO Cameras Launched?!)
24 Oct 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Podcasting From the GR Space in Brisbane, Australia!
10 Oct 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Huge Week of Sony, Nikon, Kodak News, Plus our Favorite Tripods of 2025!
02 Oct 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Can the Canon C50 or Nikon ZR Unseat the Sony FX3?
17 Sep 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
What We're MOST Excited About with Apple's iPhone 17! Feat. Tyler Stalman
12 Sep 2025
Contributed by Lukas
Audiio just dropped Elements 2.0 — sharper, cleaner, more precise stems powered by Audioshake, the industry-leading AI sound separation technology t...
The Best Cameras for Wildlife Photography, Ranked!
03 Sep 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Hasselblad Has a Winner, and Did We NEED the GR IV?
29 Aug 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
BIG Abode, Arri, and Kodak News, Plus a Deep-Dive into Google Pixel 10
21 Aug 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
100th Episode Special! Our Best and Worst YouTube Experiences
06 Aug 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Sony Shocks with RX1R III, Plus... What Happened to Gap Primes?
15 Jul 2025
Contributed by Lukas
Surprise! Today, Sony dropped the announcement of the RX1R III right before the PetaPixel Podcast team was scheduled to record, so we are coming to yo...
Revisiting Classic Fixed-Lens Cameras From Decades Past
09 Jul 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Grading Every Camera Maker: 2025 Mid-Year Review (Feat. Gordon Laing)
03 Jul 2025
Contributed by Lukas
To celebrate the summer, DxO is offering a great deal for the PetaPixel Podcast listeners. You can get 25% off any DxO software, including Nik Collect...
What is the State of the 'Midrange' Camera?
25 Jun 2025
Contributed by Lukas
Thanks to Audiio for sponsoring this episode! If you sign up for Audiio's lifetime music plan in the next 24 hours, you’ll also get the opportunity ...
The PetaPixel Podcast LIVE from the BILD Expo!
19 Jun 2025
Contributed by Lukas
This week on the PetaPixel Podast, Chris Niccolls, Jordan Drake, and Jaron Schneider are here with a special episode as they took to the Photography S...
The Camera Store’s Founder Talks 2025 Pricing and Camera Popularity
11 Jun 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Sigma's CEO Talks Cinema, Autofocus, BF Sales, and More!
04 Jun 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
How Badly Does Sony Need to Release a GREAT a7 V?
29 May 2025
Contributed by Lukas
<em>With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from th...
How We Would Have Made the Fuji X half Differently
22 May 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Chris and Jordan 'Sell' a Content Creator Cameras! Feat. Sarah Teng
14 May 2025
Contributed by Lukas
The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD is a versatile all-in-one zoom lens, perfect for travel and everyday photography. With a wide 18-300mm...
Bonus Episode: Photographer Doug Mills on Winning the 2025 Pulitzer Prize!
12 May 2025
Contributed by Lukas
The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD is a versatile all-in-one zoom lens, perfect for travel and everyday photography. With a wide 18-300mm...
Photographers Are SPOILED by Modern Camera Tech!
07 May 2025
Contributed by Lukas
Keep your Mac tidy with CleanMyMac! It's time to take control of your digital life! With a single button of CleanMyMac, you can maximize the perfo...
Are There Any Limits to What We Can Do With Lenses Now?
30 Apr 2025
Contributed by Lukas
The X5 is the latest flagship camera from Insta360. With full 360° 8K30fps capture, enhanced low-light performance, and a 185-minute battery life, X5...
Severance's Jessica Lee Gagné on Cinematography, Directing, and More!
23 Apr 2025
Contributed by Lukas
The X5 is the latest flagship camera from Insta360. With full 360° 8K30fps capture, enhanced low-light performance, and a 185-minute battery life, X5...
The Coolest Camera Gear from the Year's Biggest Video Show!
09 Apr 2025
Contributed by Lukas
Need incredible music and sound effects? Use what PetaPixel uses: Audiio! You can get 70% off your first year of Audiio Pro (just $59 for unlimited mu...
Does Any Competitor Beat the Nikon Z5 II Right Now?
03 Apr 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
The Very Good Smartphone Cameras We Didn't Talk About (Feat. Ted Kritsonis)
26 Mar 2025
Contributed by Lukas
This week on The PetaPixel Podcast, Chris Niccolls, Jordan Drake, and I are joined by PetaPixel's mobile and computing contributing writer Ted Kritson...
GFX100RF Design Philosophy with Fujifilm's Justin Stailey
21 Mar 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Is Chris Wrong About the Sigma BF? Feat. David Imel
12 Mar 2025
Contributed by Lukas
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website ...
Did Panasonic Finally Support Photographers? Feat. Micro Four Nerds
05 Mar 2025
Contributed by Lukas
Do you ever get tired of manually organizing, searching for, tagging, and culling your images? We do, too - and that’s where Excire can help!Excire’...
Sigma's CEO Talks BF, Foveon, and More
26 Feb 2025
Contributed by Lukas
The innovative Haukland Parka Pro 7-in-1 jacket consists of three jacket layers that can be worn in seven different ways, offering great versatility a...
What to Expect From CP+ 2025, the World's Biggest Photo Expo, Feat. Ted Forbes
19 Feb 2025
Contributed by Lukas
Do you ever get tired of manually organizing, searching for, tagging, and culling your images? We do, too - and that’s where Excire can help!Excire’...
What Else MUST Micro Four Thirds Do in 2025?
06 Feb 2025
Contributed by Lukas
Do you ever get tired of manually organizing, searching for, tagging, and culling your images? We do, too - and that’s where Excire can help! Excir...
Did Samsung Do Enough To Separate From Google?
24 Jan 2025
Contributed by Lukas
While many of the creator-focused additions to the Samsung Galaxy S25 Ultra are direct responses to what Apple is doing with the iPhone (digital apert...
Is L-Mount Worth Investing Into?
17 Jan 2025
Contributed by Lukas
Want to support Chris, Jordan, and the entire PetaPixel team directly? Sign up for a PetaPixel Membership and you can do just that as well as remove a...
This Isn't the Compact Camera Revival We Asked For
08 Jan 2025
Contributed by Lukas
Want to support Chris, Jordan, and the entire PetaPixel team directly? Sign up for a PetaPixel Membership and you can do just that as well as remove a...
The Annual Airing of Grievances (Season 3 Finale)
18 Dec 2024
Contributed by Lukas
From October 24th, 2024, to January 3rd, 2025, you can showcase your best outdoor photography for a shot at winning an incredible trip to Japan with O...
The PetaPixel Awards: The Best of Photography in 2024
11 Dec 2024
Contributed by Lukas
If you’re a wildlife or birding photographer, you know the magic of capturing rare encounters from afar. Get an OM-1 Mark II, a 150-600mm F5.0-6.3 I...
PetaPixel’s Bold Camera Predictions for 2025 (Feat. Becca Farsace)
04 Dec 2024
Contributed by Lukas
If you’re a wildlife or birding photographer, you know the magic of capturing rare encounters from afar. To bring your vision to life, OM SYSTEM has...
Grading Every Camera Maker: 2024 Final Review (Feat. Gordon Laing)
27 Nov 2024
Contributed by Lukas
As the holiday season draws near, now is the perfect time to purchase gifts that will bring joy to your loved ones. And if you’re ready to spoil you...
Fuji Eterna, Final Cut Pro 11, and the Fall of Sony's Airpeak
13 Nov 2024
Contributed by Lukas
This episode is brought to you by OM SYSTEM, and their Black Friday pricing is here! There are incredible savings on OM SYSTEM gear that you won’t w...
What Are the Best Entry-Level Cameras Right Now?
07 Nov 2024
Contributed by Lukas
This episode is brought to you by OM SYSTEM, and their Black Friday pricing is here! There are incredible savings on OM SYSTEM gear that you won’t w...
Retired Sony Exec on How Cameras (and Photographers) Have Changed
30 Oct 2024
Contributed by Lukas
Whether you’re looking for the sharpness and low-light capability of the M.Zuiko Digital ED 12-40mm F2.8 PRO, the versatility of the 12-100mm F4 IS ...
The Future of Photography According to Apple, Maker of the World's Most Popular Camera
25 Oct 2024
Contributed by Lukas
This is a special bonus episode of the PetaPixel Podcast where Jaron Schneider, editor-in-chief of PetaPixel, talks with Della Huff, a member of the p...
How to Travel as a Photographer and Not Hate Yourself
23 Oct 2024
Contributed by Lukas
From October 24th to November 3rd, OM Digital Solutions is hosting the third annual OM SYSTEM week, a global event, inspiring photographers to push th...
The Owner of The Camera Store on Industry, Film, and More
16 Oct 2024
Contributed by Lukas
The next Supermoon is just around the corner (October 17th), and it’s expected to be the biggest and brightest supermoon of 2024. If you want to cap...
Our Dream Fixed-Lens Cameras
09 Oct 2024
Contributed by Lukas
If you’re serious about capturing far-away shots with incredible sharpness, the OM SYSTEM M.Zuiko ED 150-600mm f/5.0-6.3 IS lens is for you. It offe...
JPEG XL: What It Is And Why You Should Care
02 Oct 2024
Contributed by Lukas
OM SYSTEM Ambassador and macro photographer Ben Salb has mastered the art of capturing the smallest details of insects and spiders, tiny creatures tha...
Talkin' Backpacks w/ Peak Design's Founder Peter Dering
25 Sep 2024
Contributed by Lukas
Back in the Fall of 2008—several years before Instagram filters became a trend—Olympus introduced in-camera Art Filters in their DSLR cameras, spe...
Not All Megapixels Are Equal (and Nikon RED LUTs Review)
19 Sep 2024
Contributed by Lukas
Today we’re excited to highlight a lens that’s truly a game-changer for wildlife and nature photographers: the OM SYSTEM M.Zuiko ED 150-600mm f/5....
What We REALLY Thought of Apple's iPhone 16 Launch
11 Sep 2024
Contributed by Lukas
Thanks to OM SYSTEM for sponsoring today’s podcast. Right now, OM SYSTEM is offering up to $300 off select telephoto lenses, plus free filters and a...
Becca Farsace Talks Leaving The Verge and Going Independent
04 Sep 2024
Contributed by Lukas
Wildlife photography is all about capturing rare, fast-moving moments from a distance without compromising image quality. With its impressive reach of...
Olympics Photographer on Canon R1, Sony a9 III, and More! Feat. Leah Hennel
29 Aug 2024
Contributed by Lukas
If you are an adventurer or an outdoor enthusiast, OM SYSTEM has designed the ultimate camera just for someone like you. Whether you’re into hiking,...
Brands Have No Idea How to Work With YouTubers
22 Aug 2024
Contributed by Lukas
Now through September 1st, OM SYSTEM is offering an amazing deal on their ultimate telephoto kit, perfect for reaching those distant subjects and gett...
Adobe Answers Your Questions on AI, Controversies, and Photography
15 Aug 2024
Contributed by Lukas
Over the past few weeks, we've been compiling the questions you want Adobe to answer related to its push into AI, recent controversies, and photograph...
Making YouTube Videos Using a Film Camera is HARD
07 Aug 2024
Contributed by Lukas
From now until September 1st, you can snag some incredible deals, including $300 off the OM-1 Mark II body. It’s usually priced at $2,399.99, but ri...
Is There Something Going on With the Nikon Z6 III Sensor?
31 Jul 2024
Contributed by Lukas
Thanks to our podcast sponsor, OM SYSTEM! OM SYSTEM are innovators behind some of the most versatile and high-quality lenses on the market, and they’...
Is the Canon R3 Line Dead Now? Feat. Kai W
24 Jul 2024
Contributed by Lukas
If you’re itching to upgrade your camera or have been eyeing the OM SYSTEM OM-1 Mark II, now may be the time. For three days only, from July 23 rd t...
Everything You Need to Know About the Canon R1 and R5 Mark II
17 Jul 2024
Contributed by Lukas
Today, Canon announced the EOS R1 and EOS R5 Mark II – two highly anticipated cameras that say a lot about where the company stands on technology an...
Grading Every Camera Maker: 2024 Mid-Year Review (Feat. Gordon Laing)
03 Jul 2024
Contributed by Lukas
OM SYSTEM is renowned for their extensive line-up of lenses, offering a wide variety of compact, lightweight options featuring advanced optical perfor...
So... Where is the Nikon Z7 III?
26 Jun 2024
Contributed by Lukas
OM SYSTEM Ambassador Chris Eyre-Walker's photography and filmmaking career has taken him across the world, however, some of his favorite photography l...
Two New Film Cameras and the Z6 III in One Day?! (Feat. Ted Forbes)
19 Jun 2024
Contributed by Lukas
This summer, get ready to capture images with a deal you won’t want to miss! Purchase the OM SYSTEM E-M10 Mark IV camera body and receive a complime...
Adobe, What Are You DOING?!
12 Jun 2024
Contributed by Lukas
Today, OM SYSTEM is bringing you a deal that you simply cannot beat. For those who love the great outdoors and are passionate about photography, the w...
Why Would You Buy a $2,000 Micro Four Thirds Camera in 2024?
06 Jun 2024
Contributed by Lukas
Today’s podcast is brought to you by OM SYSTEM and their award-winning TOUGH TG-7—a camera built to withstand the most extreme conditions. The TOU...
Are YouTuber Camera Press Trips Ethical?
29 May 2024
Contributed by Lukas
If you’re passionate about photography and considering an upgrade, or if you’ve been eyeing the OM-1 Mark II, don’t miss this fantastic offer fr...
The Canon R1 is FINALLY Coming (and the S9, Too)
23 May 2024
Contributed by Lukas
Thanks to OM SYSTEM for sponsoring the PetaPixel Podcast! Save on the OM SYSTEM lenses that made PetaPixel’s The Best Lenses for Micro Four Thirds ...
Fujifilm Had a MASSIVE Week!
17 May 2024
Contributed by Lukas
During OM SYSTEM’s Trade-in, Trade-up event throughout May and June, you’ll enjoy significant savings! You’ll receive the value of your trade-in...
Apple is a Camera Company Now (Again)
08 May 2024
Contributed by Lukas
Thanks to OM System for sponsoring the PetaPixel Podcast! Right now, OM SYSTEM is offering one of their best spring deals yet. You can get the sleek a...
PetaPixel VacationCast: Canon FINALLY Opens the RF Mount!
01 May 2024
Contributed by Lukas
If you love photography and are looking for your next opportunity to upgrade your gear, or if you’ve been waiting to purchase the new OM SYSTEM OM-...
So, Is the Insta360 X4 8K Actually Any Good?
24 Apr 2024
Contributed by Lukas
We would like to thank our podcast sponsor, OM SYSTEM. Recently, PetaPixel followed OM SYSTEM Ambassadors Tiffany Taxis and Arthur Lefo as they photog...
Ranking Every Camera Maker's Software (They're All Bad)
17 Apr 2024
Contributed by Lukas
We want to once again thank our podcast sponsor, OM SYSTEM, who are bringing you an unbeatable deal today! For outdoor enthusiasts and photographers, ...
Sony’s New Firmware Didn’t Give Us EVERYTHING We Wanted
10 Apr 2024
Contributed by Lukas
Today’s episode is brought to you by OM SYSTEM, delivering cutting-edge technology for photographers everywhere. Now for all you birding en...
Sony FINALLY Updates Cameras, and Will Ricoh Ever Make a GR IV?
03 Apr 2024
Contributed by Lukas
This week's podcast is once again brought to you by OM SYSTEM! In the world of photography, versatility and quality are paramount. OM SYSTEM stands at...
Sony's New 247MP Sensor and Fuji X100VI Craziness Continues
27 Mar 2024
Contributed by Lukas
This week's podcast is proudly sponsored by OM SYSTEM. Right now, they’ve got deals that’ll have you upgrading your camera gear. For example, the ...
The Highs And Lows of Our Professional Journeys
20 Mar 2024
Contributed by Lukas
When a listener asked Chris, Jordan, and Jaron to share how their careers (all the highs and lows) have gone over the years, the team decided it was w...
WHAT?! Nikon is a CINEMA CAMERA Company Now?
13 Mar 2024
Contributed by Lukas
Join OM SYSTEM for Lens Fest! Now through March 31st, you’ll find incredible discounts on nearly all M.Zuiko Pro lenses, now $200 off. Plus, unlock...
The Year's BEST Movies to Inspire Your Photography
06 Mar 2024
Contributed by Lukas
Today’s podcast is brought to you by OM SYSTEM and their award-winning TOUGH TG-7—a camera built to withstand the most extreme conditions. The TOU...
A HUGE Week for Fuji, Sigma, Sony, and More!
28 Feb 2024
Contributed by Lukas
Thank you to OM SYSTEM for sponsoring the PetaPixel Podcast! OM SYSTEM unveiled its latest flagship camera, the OM-1 Mark II, on January 30, building ...
Diving Into Underwater Photography (feat. Kristi Odom)
14 Feb 2024
Contributed by Lukas
Thanks to our podcast sponsor OM SYSTEM! OM SYSTEM unveiled its latest flagship camera on January 30th, the OM-1 Mark II, which builds upon the legacy...
Samsung Says Photos Aren't Real! (feat. The Verge's Allison Johnson)
07 Feb 2024
Contributed by Lukas
We would once again like to thank our podcast sponsor, OM SYSTEM. Just last week, OM SYSTEM announced their new flagship camera, the OM-1 Mark II, alo...
The State of Medium Format in 2024
31 Jan 2024
Contributed by Lukas
We would once again like to thank our podcast sponsor, OM SYSTEM! Professional wildlife photographer Andy Rouse recently took the OM-1 Mark II and the...
What is 'Good Enough' for a New Smartphone Camera?
24 Jan 2024
Contributed by Lukas
We would like to thank OM SYSTEM for their continued sponsorship of the PetaPixel podcast. As most of us here in North America recently learned, winte...
Samsung Talks Photo Features in the Galaxy S24 Ultra
17 Jan 2024
Contributed by Lukas
We would like to thank our podcast sponsor, OM SYSTEM. Every journey is a story waiting to be told. A thousand little moments hidden between a beginni...
Grading Every Camera Maker's 2023 Performance
10 Jan 2024
Contributed by Lukas
We want to wish a very happy new year to our podcast sponsor, OM SYSTEM! This morning, we published a story featuring tips from OM SYSTEM Ambassador E...
Our BOLD Camera Predictions for 2024! (feat. Camera Labs' Gordon Laing)
13 Dec 2023
Contributed by Lukas
Get ready to embrace winter with incredible deals on OM SYSTEM products. Right now, OM SYSTEM is offering an unbeatable seasonal offer you won’t wan...