During OM SYSTEM’s Trade-in, Trade-up event throughout May and June, you’ll enjoy significant savings! You’ll receive the value of your trade-in, plus additional rebates and offers on select products, increasing your savings even more. Plus, you’ll receive a trade-up bonus towards the purchase of select OM SYSTEM products, making this an ideal opportunity to upgrade. Visit your nearest authorized OM SYSTEM retailer or check out explore.omsystem.com/petapixel for more information on how to upgrade your gear today! Professional quality prints are the perfect way to elevate your photography and, if you have your own photo business, a great way to boost sales. With Bay Photo as your partner lab, you can easily order and quickly deliver stunning photo products to your clients. PetaPixel viewers can save 25% Off Any One Wall Display Order with promo code PETAPIXEL25. This includes MetalPrints, Acrylic Prints, Framed Prints, Epic Prints, Canvas Wraps and so much more. Go to bayphoto.com/petapixel to create your next high-impact display today! Fujifilm held another Fujikina event, this time in Australia, to announce four new products: the X-T50, the GFX100S II, XF 16-50mm f/2.8-4.8 R LM WR lens, and the GF 500mm f/5.6 R LM OIS WR. Two of these announcements, the lenses, were expected: Fujifilm is one of the few companies that publishes lens roadmaps well ahead of official product announcements. But the two cameras were less so, especially considering the GFX 100 II was announced so recently, seeing the GFX100S II may have come as somewhat of a surprise. The X-T50 is also a bit unexpected and it brings a new dial to the party that is just for film simulations. There is a lot to discuss, and that's not even touching on the new Sigma 24-70mm f/2.8 Art II, which was also announced this week. It's a packed episode that you won't want to miss! In This Episode: 00:00 - Intro (first food you'll grab in Japan) 06:27 - Nikon bought RED for just $85M 09:23 - Contextualizing that value 11:12 - Fujifilm's profits are soaring 15:06 - Sigma's new 24-70mm f/2.8 is REALLY good 19:33 - Fujifilm's MASSIVE week! Everything Fuji announced and what excites us! 21:44 - X-T50 25:05 - GFX 100S II 28:58 - XF 16-50mm f/2.8-4.8 R LM WR 35:05 - GF 500mm f/5.6 R LM OIS WR 40:43 - Fujifilm makes a lot of cameras now 47:06 - What have you been up to? 51:03 - Tech support, and a disclaimer 52:46 - How close would a full frame with a 1.4x teleconverter be to an APS-C camera at the same shutter speed and f-stop? 55:14 - What is a good Sony lens to get started with videography? 57:24 - What is your favorite camera menu system? 1:02:04 - What is your favorite obscure camera feature? 1:05:46 - Is the photo and video industry toxic? 1:11:38 - Never read the comments

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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