The Playbook With David Meltzer
Gretchen Saegh-Fleming: CMO of L’Oréal USA | #ThePlaybook 254
25 Jun 2020
On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on: [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach [9:57] – What travelling around the world has taught her about market segmentation and product differentiation [11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic [13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness
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