Don't just talk the talk, guarantee the value that you are providing and walk the walk. Articulate the quantitative value, not subjective value. You would be amazed at how easy it is to do business when you can provide more value than you are asking for. Show them the reasons, impacts, and capabilities that you can guarantee them profit. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at [email protected] of you asking me a question and I will answer it for a future episode!
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