The Playbook With David Meltzer
How to Maximize Your Personal Brand | Ilya Fedorovich, Founder & CEO of Xeela Fitness
24 Jan 2023
On this episode of #ThePlaybook, Ilya Fedorovich, Founder & CEO of Xeela Fitness, Co-Founder of Doughbriks, and Social Media Influencer, shares his insights on: [2:52] - Why the “fake it until you make it” approach does not work [4:16] - How a conversation with his concerned mom led him to launching his supplement line [9:25] - What entrepreneurs must do to grow and leverage their personal brand [14:45] - His goals for the future of Xeela Fitness and their products
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