Kevin Wulff: Owner of Mitchell & Ness | #ThePlaybook 144

On this episode of #ThePlaybook, Kevin Wulff, Owner and Coach of Mitchell & Ness, provides insights on: [2:05] How Phil Knight created such a strong culture at Nike by borrowing the company’s core values from a competitor [7:51] Why managing with courage is essential for the leaders of any business    [9:21] How he took Asics to “the next level” as the first non-Japanese CEO [15:15] The true definition of a competitor in business and why Kevin wants one more run at greatness Kevin Wulff, Owner and Coach of Mitchell & Ness, discusses why it is important to be an entrepreneur in a corporate environment and what he learned holding executive positions at companies like Nike and Miller Brewing Company. Wulff provides insights on what “toughness” and “courage” really mean for leaders in business, as well as being a competitor. Kevin and host of #ThePlaybook, David Meltzer, go over a variety of topics such as the strength of company culture at places like Nike and Mitchell & Ness, the benefits of working for well-known brands, and why there are advantages to “sticking to your knitting”.

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