The Playbook With David Meltzer
Marguerite Zabar Mariscal on Capturing Culinary Innovation at Momofuku
20 Jul 2023
David Meltzer chats with Marguerite Zabar Mariscal, CEO and Co-Founder of Momofuku, exploring the company's shift into the consumer-packaged goods (CPG) industry. They delve into how Momofuku is leveraging its established brand to reach a wider consumer base with its packaged products. Marguerite discusses how the company differentiates itself from other CPG businesses by educating customers about their products and integrating them into everyday life. She reveals why she has remained at Momofuku, attributing her commitment to the company’s core value of caring. She shares insights on balancing traditional restaurant operations with the scalability of the CPG model and emphasizes the need to create products they can be proud of, echoing, “we’re trying really hard to create products not only that we are extremely proud of but actually serve within our restaurants.” Tune in to learn about Momofuku's evolution and its journey into the world of consumer-packaged goods.
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