Your business/brand is just like a harvest, you have to begin by planting seeds and watering it everyday in order for it to grow. Rather than focusing on the outcome, focus on consistent behavior that will allow you to exponentially grow. Key Moments: [0:29] - Doubling strategy [5:33] - "That's how a $50 million dollar business is made" [6:44] - Jeff Bezos started a bookstore with a philosophy of disciples [8:29] - The two biggest deterrents of the ego based conscious are time and value.
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