The Playbook With David Meltzer
Rachel Webber: Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises | #ThePlaybook 167
10 Dec 2019
On this episode of #ThePlaybook, Rachel Webber, Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises, shares her thoughts on: [1:26] How she defines the power that a brand holds [6:57] Why companies should ensure they have product or service offerings for all genders [12:21] Why she believes that Hugh Hefner created the original lifestyle brand [13:16] How the Playboy team created the Playhouse pop-up event to give their fans a chance to “step into the pages of a Playboy magazine”
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