The PPC Den: Amazon PPC Advertising Mastery

The Product-Level TACoS Flaw: How "Other SKU Sales" Are Ruining Your Math

20 Mar 2026

Contributed by Lukas

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.First things first, I will...

The Brutal Truth About Amazon FBA (And How to Pivot to D2C)

13 Mar 2026

Contributed by Lukas

Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of se...

Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization

05 Mar 2026

Contributed by Lukas

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising e...

5 Hidden Issues Killing Your Ad Performance

27 Feb 2026

Contributed by Lukas

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of yo...

Grow Your Amazon Market Share with PPC

20 Feb 2026

Contributed by Lukas

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their tru...

How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic)

13 Feb 2026

Contributed by Lukas

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise ...

6 Essential Amazon Skills to Master in 2026 (Scale Your Brand)

06 Feb 2026

Contributed by Lukas

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. Afte...

How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)

30 Jan 2026

Contributed by Lukas

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’...

Why Amazon Brands Are Starting to Use Meta Ads and Shopify

23 Jan 2026

Contributed by Lukas

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an A...

How to Balance SOPs and Strategy in PPC

16 Jan 2026

Contributed by Lukas

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Selle...

UnBox Reveals Amazon Ad Secrets to Transform Your PPC

09 Jan 2026

Contributed by Lukas

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the ...

Training PPC Managers Who Can Train Others

02 Jan 2026

Contributed by Lukas

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to ...

Dreaming of a Low ACOS, Amazon PPC Song for Sellers

25 Dec 2025

Contributed by Lukas

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of...

Three Important Weekly Tasks for Amazon PPC

19 Dec 2025

Contributed by Lukas

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s wor...

Advanced Amazon PPC Bid Optimization

12 Dec 2025

Contributed by Lukas

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her...

Inside the Most Unusual Amazon Seller Call: Can PPC Software Scale Luxury Tiny Homes?

05 Dec 2025

Contributed by Lukas

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving h...

Climbing the Amazon PPC Ladder

28 Nov 2025

Contributed by Lukas

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where ...

PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes

21 Nov 2025

Contributed by Lukas

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad...

Crack Q4 2025 with AMC Audiences & Deals

14 Nov 2025

Contributed by Lukas

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and th...

Why AI Will Be Your New Assistant on Amazon

07 Nov 2025

Contributed by Lukas

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack ...

5 Ways Search Query Data Boosts Sales

31 Oct 2025

Contributed by Lukas

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Ama...

A tool I use every month to better manage my Amazon PPC campaigns

24 Oct 2025

Contributed by Lukas

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazo...

How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

17 Oct 2025

Contributed by Lukas

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns usi...

We Tested AI Video Ads — Here’s What Improved Our ROAS

10 Oct 2025

Contributed by Lukas

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’...

Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

03 Oct 2025

Contributed by Lukas

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his a...

Five Practical Fixes for Messy Amazon Accounts

26 Sep 2025

Contributed by Lukas

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cove...

When Higher Total ACOS Means More Profit

18 Sep 2025

Contributed by Lukas

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how ...

How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

12 Sep 2025

Contributed by Lukas

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever f...

B2B Placements in Amazon PPC

05 Sep 2025

Contributed by Lukas

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple —...

Smart Strategies for Branded Spend in Amazon Ads

29 Aug 2025

Contributed by Lukas

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on brande...

12 Free Amazon Features Every Brand Should Be Using! (Classic)

22 Aug 2025

Contributed by Lukas

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and ...

Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

15 Aug 2025

Contributed by Lukas

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starti...

What Are 7 Overlooked Seller Central Tools? (Classic)

08 Aug 2025

Contributed by Lukas

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller C...

The Amazon PPC Campaign Structure Checklist

01 Aug 2025

Contributed by Lukas

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC camp...

4 Techniques Working for Amazon PPC in 2025

25 Jul 2025

Contributed by Lukas

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Am...

6 Principles to Follow For Amazon PPC Campaign Structure

18 Jul 2025

Contributed by Lukas

What’s going on, Badger Nation? This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building ...

Winning on Amazon in 2025 Starts with Mind, Body & Brand

11 Jul 2025

Contributed by Lukas

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings —...

We Tracked 5 Years of Prime Day Data… Here's What Actually Works

08 Jul 2025

Contributed by Lukas

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.Every year, like clockwork, we at Ad Badger dig deep into the data, du...

Amazon Product Page Optimization in a Rufus AI World

04 Jul 2025

Contributed by Lukas

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares ho...

Managing Amazon Ads in Tough Times to Protect Your Organic Sales

27 Jun 2025

Contributed by Lukas

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actu...

Tariff Turmoil: How Brands Are Adapting in 2025

20 Jun 2025

Contributed by Lukas

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire Nor...

Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

13 Jun 2025

Contributed by Lukas

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just ...

The One Activity That Will Fix Your ACOS in 2025

06 Jun 2025

Contributed by Lukas

In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to ...

How to Find Products That Sell Organically

30 May 2025

Contributed by Lukas

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dim...

35 Negatives to 1 Positive: The Secret to Lower ACoS

23 May 2025

Contributed by Lukas

What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger  and some killer Amazon PPC tips.In thi...

Pros and Cons of vCPM in Amazon Advertising

16 May 2025

Contributed by Lukas

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still ...

How TACoS Relates to Your Ad Performance

09 May 2025

Contributed by Lukas

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC perf...

How To Use Psychology To Master Amazon PPC (Classic)

02 May 2025

Contributed by Lukas

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how ...

Finding Your Zone of Possibility for Amazon PPC Rankings

25 Apr 2025

Contributed by Lukas

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwi...

Sneaky defaults that drain your budget in 2025

18 Apr 2025

Contributed by Lukas

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up you...

Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

11 Apr 2025

Contributed by Lukas

You're listening to the PPC Den Podcast.In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning...

Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

04 Apr 2025

Contributed by Lukas

Badger Nation,  we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your mo...

Using Product Opportunity Explorer to iterate and expand your product line

28 Mar 2025

Contributed by Lukas

Hello Badger Nation,In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. M...

How to Make Amazon Advertising Profitable in 2025?

21 Mar 2025

Contributed by Lukas

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what...

What You Need to Know About Amazon's Top Conversion Paths Report

14 Mar 2025

Contributed by Lukas

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum D...

The Easiest Amazon PPC Fix You’re Probably Ignoring

07 Mar 2025

Contributed by Lukas

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicate...

RPSB (Research peel stick and block) 2025 Update

28 Feb 2025

Contributed by Lukas

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Origina...

How Can An Amazon Campaign Audit Help My Business? (Classic)

21 Feb 2025

Contributed by Lukas

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to con...

How N-gram analysis found a keyword with 200 clicks and 1 order

14 Feb 2025

Contributed by Lukas

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to app...

3 Optimizations I LOVE inside Amazon PPC

07 Feb 2025

Contributed by Lukas

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today,...

Who to hire for your Amazon Growth Team (Classic)

31 Jan 2025

Contributed by Lukas

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?  In this week’...

Why Aren’t You Testing Placement Adjustments in Amazon PPC?

23 Jan 2025

Contributed by Lukas

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you t...

Should Amazon PPC Sellers Try a TikTok Shop?

16 Jan 2025

Contributed by Lukas

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effor...

Why Is Your ACOS So High?

10 Jan 2025

Contributed by Lukas

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$5...

How can you quickly and efficiently improve your Amazon listing?

03 Jan 2025

Contributed by Lukas

In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it...

2025 Amazon Marketing Resolutions and Intentions

27 Dec 2024

Contributed by Lukas

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhance...

From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!

23 Dec 2024

Contributed by Lukas

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, ...

Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

20 Dec 2024

Contributed by Lukas

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright ...

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

13 Dec 2024

Contributed by Lukas

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amaz...

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

06 Dec 2024

Contributed by Lukas

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can r...

6 Tips for Better Amazon Performance on Black Friday

29 Nov 2024

Contributed by Lukas

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not ...

Using Amazon DSP and AMC to Fully Understand the Customer Journey

22 Nov 2024

Contributed by Lukas

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. T...

Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

15 Nov 2024

Contributed by Lukas

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’...

The Simplified Q4 Bids & Budget System for Amazon Sellers

08 Nov 2024

Contributed by Lukas

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Mond...

Why the 'Perfect' Amazon PPC Account Is a Myth?

01 Nov 2024

Contributed by Lukas

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect”...

What Top Amazon Sellers Won’t Tell You About AI Video Ads

25 Oct 2024

Contributed by Lukas

In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers ar...

Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den

18 Oct 2024

Contributed by Lukas

In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into ...

Profit Reset on an Aggressive Amazon Brand: A Strategy Shift

11 Oct 2024

Contributed by Lukas

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They br...

ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR

04 Oct 2024

Contributed by Lukas

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion ra...

5 Important Factors That Influence Amazon Ranking (Classic)

27 Sep 2024

Contributed by Lukas

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-...

The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

20 Sep 2024

Contributed by Lukas

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’...

Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns

13 Sep 2024

Contributed by Lukas

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly ...

What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

06 Sep 2024

Contributed by Lukas

Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to e...

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

30 Aug 2024

Contributed by Lukas

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break...  In this episode, Michael and Brent Zahradnik  from...

Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger

23 Aug 2024

Contributed by Lukas

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based bus...

How Search Term Algorithms Boost Amazon PPC?

16 Aug 2024

Contributed by Lukas

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC c...

What is the SKU Economics Report and How It Boosts Amazon Ads?

09 Aug 2024

Contributed by Lukas

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you...

What strategies can help minimize wasted spend in Amazon PPC?

02 Aug 2024

Contributed by Lukas

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is...

How does conversion rate influence ACOS on Amazon?

26 Jul 2024

Contributed by Lukas

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage,...

How to align team goals using Amazon PPC data tools?

19 Jul 2024

Contributed by Lukas

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do...

What should you do first when Amazon PPC sales drop?

16 Jul 2024

Contributed by Lukas

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They...

How to Achieve Low ACOS with Negative Keywords?

05 Jul 2024

Contributed by Lukas

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of ...

How Do Technical and Creative Strategies Work Together in Amazon PPC?

28 Jun 2024

Contributed by Lukas

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal ...

How Can Product Images on Amazon Boost Conversion Rates?

21 Jun 2024

Contributed by Lukas

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great ...

What Makes an Amazon PPC Manager Successful?

14 Jun 2024

Contributed by Lukas

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the ...

How To Forecast Your Amazon PPC Approach (Classic)

07 Jun 2024

Contributed by Lukas

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising camp...

What is the role of data in Amazon campaign management?

31 May 2024

Contributed by Lukas

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. T...

What Are 7 Overlooked Seller Central Tools?

24 May 2024

Contributed by Lukas

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller C...

Why Should You Rethink Your Approach to PPC on Amazon?

17 May 2024

Contributed by Lukas

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the...

Can Amazon PPC Success Be Predicted?

10 May 2024

Contributed by Lukas

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. W...