The PPC Den: Amazon PPC Advertising Mastery

How Does Tracking Keywords Help PPC?

03 May 2024

Contributed by Lukas

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spend...

How to Use Broad Match and Modified Broad Match on Amazon?

26 Apr 2024

Contributed by Lukas

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in m...

How to develop a successful client relationship?

19 Apr 2024

Contributed by Lukas

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of endurin...

What is Amazon IPI Score?

12 Apr 2024

Contributed by Lukas

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management ...

Can Agencies Serve as Teachers in Amazon Selling?

05 Apr 2024

Contributed by Lukas

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups a...

How to Launch Amazon Products That Customers Actually Want?

29 Mar 2024

Contributed by Lukas

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch produc...

How to Achieve High Lifetime Value?

22 Mar 2024

Contributed by Lukas

🦡 Highlights ​​ Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your t...

What Amazon PPC Updates Do You Need for 2024?

15 Mar 2024

Contributed by Lukas

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuf...

How to Launch Your First Sponsored Products Campaign on Amazon?

08 Mar 2024

Contributed by Lukas

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ad...

How Can I Be The Most Efficient With My N-Gram Analysis?

01 Mar 2024

Contributed by Lukas

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat t...

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

23 Feb 2024

Contributed by Lukas

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights...

How Can I Build Tasks To Help My Amazon PPC Campaign?

16 Feb 2024

Contributed by Lukas

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly...

How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

09 Feb 2024

Contributed by Lukas

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Revie...

What Do I Do With Wasted Ad Spend?

05 Feb 2024

Contributed by Lukas

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat ...

How Can I Elevate My Copywriting In My Amazon PPC Campaign?

29 Jan 2024

Contributed by Lukas

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise ...

Are We Still In The Golden Age of Amazon PPC?

26 Jan 2024

Contributed by Lukas

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled...

How Can I Become An Advanced Amazon Marketer?

12 Jan 2024

Contributed by Lukas

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your...

How Can I Best Use The Search Query Performance Report?

05 Jan 2024

Contributed by Lukas

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways ...

1 Year Reflection: Sending Google Ads Traffic To Amazon

29 Dec 2023

Contributed by Lukas

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the fiv...

How Can I Use Phrase Match To Rank Higher On Amazon?

22 Dec 2023

Contributed by Lukas

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. ex...

How Can I Best Use Amazon Marketing Cloud?

15 Dec 2023

Contributed by Lukas

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss ...

How Can I Reach My Full Potential In The Amazon PPC Space?

08 Dec 2023

Contributed by Lukas

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximu...

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

01 Dec 2023

Contributed by Lukas

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their ...

How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

24 Nov 2023

Contributed by Lukas

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by ...

4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

17 Nov 2023

Contributed by Lukas

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Fri...

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

10 Nov 2023

Contributed by Lukas

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Lo...

How Can I Best Use Brand Tailored Promotions?

03 Nov 2023

Contributed by Lukas

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly ...

An Important Update To Sponsored Product Placement Bid Modifiers

27 Oct 2023

Contributed by Lukas

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement p...

How Can I Expand My Amazon PPC Campaign To Canada?

20 Oct 2023

Contributed by Lukas

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two w...

How To Use Psychology To Master Amazon PPC

13 Oct 2023

Contributed by Lukas

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how ...

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

06 Oct 2023

Contributed by Lukas

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They bre...

How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

29 Sep 2023

Contributed by Lukas

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michae...

The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

22 Sep 2023

Contributed by Lukas

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll...

Should I Be A Seller Or A Vendor on Amazon?

15 Sep 2023

Contributed by Lukas

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relati...

How Should I Analyze My Data for my Amazon PPC Campaign?

08 Sep 2023

Contributed by Lukas

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data ...

What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

01 Sep 2023

Contributed by Lukas

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fanta...

How Can I Beat A Summer Amazon PPC Slump?

25 Aug 2023

Contributed by Lukas

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He...

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

18 Aug 2023

Contributed by Lukas

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They anal...

How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

11 Aug 2023

Contributed by Lukas

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amaz...

Analyzing Amazon PPC Advertising Stats: What You Need To Know

04 Aug 2023

Contributed by Lukas

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Ama...

How To Become An Advanced Advertiser for Amazon PPC Campaigns

28 Jul 2023

Contributed by Lukas

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tacti...

How Should I Set My Starting Bid For An Amazon PPC Campaign?

21 Jul 2023

Contributed by Lukas

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you sho...

How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

08 Jul 2023

Contributed by Lukas

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share...

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

07 Jul 2023

Contributed by Lukas

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts an...

12 Free Amazon Features Every Brand Should Be Using!

30 Jun 2023

Contributed by Lukas

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and ...

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

23 Jun 2023

Contributed by Lukas

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They dis...

What Do I Do When My CPCs Go Up?

16 Jun 2023

Contributed by Lukas

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflat...

What Do I Do When A Keyword Doesn’t Convert? (Classic)

09 Jun 2023

Contributed by Lukas

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifical...

How Can I Evolve As An Amazon PPC Marketer?

02 Jun 2023

Contributed by Lukas

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, an...

What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

26 May 2023

Contributed by Lukas

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size....

How Do I Find New Areas To Scale My Campaign?

19 May 2023

Contributed by Lukas

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challen...

The PPC-ers Guide to Getting Started with SEO on Amazon

12 May 2023

Contributed by Lukas

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise kn...

How Can An Amazon Campaign Audit Help My Business?

05 May 2023

Contributed by Lukas

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to con...

How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

28 Apr 2023

Contributed by Lukas

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazo...

How Do I Build a Productive Partnership With My Amazon PPC Agency?

21 Apr 2023

Contributed by Lukas

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why ...

Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

14 Apr 2023

Contributed by Lukas

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a p...

How Can I Use Amazon Advertising Stats to Manage My PPC?

07 Apr 2023

Contributed by Lukas

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide an...

Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon

31 Mar 2023

Contributed by Lukas

If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next...

How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)

24 Mar 2023

Contributed by Lukas

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s j...

What Brand Halo? The Sponsored Brands Attributed Purchase Report

17 Mar 2023

Contributed by Lukas

Amazon’s new  Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purc...

Bidding On Branded Keywords: What Happens When You Turn Them Off?

10 Mar 2023

Contributed by Lukas

In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you tur...

How Do I Make The Most of Amazon’s New Broad Match Update?

03 Mar 2023

Contributed by Lukas

In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC s...

How Do I Identify and Handle Duplicates in Amazon Search Term Report?

23 Feb 2023

Contributed by Lukas

In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, wh...

How Ad Badger's Experiments Helped Amazon Advertisers Optimize Performance

20 Feb 2023

Contributed by Lukas

In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice. In Jan...

Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools

17 Feb 2023

Contributed by Lukas

In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Ama...

How Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er?

10 Feb 2023

Contributed by Lukas

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They di...

How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]

03 Feb 2023

Contributed by Lukas

Today’s episode is part two of our experiment on a client’s low BSR.  Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth ...

Case Study: How Do I Recover From An Amazon BSR Low Ranking?

27 Jan 2023

Contributed by Lukas

In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or ei...

How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure

20 Jan 2023

Contributed by Lukas

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the camp...

Case Study: How Do I Fix A Bad Amazon Campaign Structure?

13 Jan 2023

Contributed by Lukas

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match...

8 Solutions To Fix An Amazon Campaign With Too Many Keywords

06 Jan 2023

Contributed by Lukas

In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s...

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?

30 Dec 2022

Contributed by Lukas

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Cle...

Managing Chilled 🥶 Amazon PPC Performance After Christmas

26 Dec 2022

Contributed by Lukas

A quick 10-minute Badger Bite Episode.  So most of America is under an arctic chill. The temperature has dipped, has your ROAS?  In this quick epis...

How Do We Calculate Amazon ACOS?

23 Dec 2022

Contributed by Lukas

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and fo...

Will GPT Change The World of Amazon Marketers?

19 Dec 2022

Contributed by Lukas

What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing? Michael is joine...

Should I Compare My Amazon PPC Performance Month After Month?

16 Dec 2022

Contributed by Lukas

Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we ...

How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?

09 Dec 2022

Contributed by Lukas

With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate? In this episode, Michael is joi...

How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

02 Dec 2022

Contributed by Lukas

In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in ...

3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries

25 Nov 2022

Contributed by Lukas

It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. ...but wait, do you want MORE conversions on Amazon Ad...

200 Episodes of Amazon PPC Growth

18 Nov 2022

Contributed by Lukas

Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping ba...

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

11 Nov 2022

Contributed by Lukas

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you lea...

5 Common Amazon PPC Mistakes & How to Prevent Them

04 Nov 2022

Contributed by Lukas

Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issu...

10 Real Amazon Advertising Horror Stories & How to Survive

28 Oct 2022

Contributed by Lukas

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns bl...

What Should I Do About Invalid Clicks in Amazon PPC?

21 Oct 2022

Contributed by Lukas

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries w...

Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO

19 Oct 2022

Contributed by Lukas

Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this f...

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

14 Oct 2022

Contributed by Lukas

Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends...

Overcoming Challenges of Running Google Ads to Amazon Listings

07 Oct 2022

Contributed by Lukas

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. Howev...

Why Do I Need a New Strategy for Account Averages in Amazon Advertising?

30 Sep 2022

Contributed by Lukas

The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hyn...

How Do I Structure Amazon Campaign Names?

23 Sep 2022

Contributed by Lukas

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the thr...

How Do I Optimize My Amazon Campaign Structure?

16 Sep 2022

Contributed by Lukas

You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign m...

How Do I Export Search Query Performance Dashboard Data?

09 Sep 2022

Contributed by Lukas

Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button...

Why Should I Optimize Prices on Amazon Advertising?

02 Sep 2022

Contributed by Lukas

Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behavioria...

How Do I Implement N-Gram Analysis on Amazon PPC?

26 Aug 2022

Contributed by Lukas

Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A ...

The Complete Amazon Advertising Evergreen Campaign Strategy Guide

19 Aug 2022

Contributed by Lukas

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’...

How Do I Create Data-Driven Product Pages on Amazon?

12 Aug 2022

Contributed by Lukas

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points ou...

Amazon’s Marketing Stream Explained: A Technical Breakdown

05 Aug 2022

Contributed by Lukas

Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up ...

What We Wish You Knew About Amazon PPC in 2022

29 Jul 2022

Contributed by Lukas

If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything gre...

Amazon Key Metrics: What Do I Track & How Do I Influence It?

22 Jul 2022

Contributed by Lukas

Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Fa...

Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?

15 Jul 2022

Contributed by Lukas

Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad ...

What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?

08 Jul 2022

Contributed by Lukas

Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if yo...