The PPC Den: Amazon PPC Advertising Mastery

What Ad Metrics Should I Track Weekly for Amazon?

01 Jul 2022

Contributed by Lukas

Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene...

10 Steps to Maximize Amazon FBA Inventory Limits

24 Jun 2022

Contributed by Lukas

Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If...

How You Answer This Question Determines Your Amazon PPC Skill

17 Jun 2022

Contributed by Lukas

In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall ...

How to Send Google Ads Traffic to Your Amazon Listing (Classic)

10 Jun 2022

Contributed by Lukas

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to d...

How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022

03 Jun 2022

Contributed by Lukas

It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the step...

How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

27 May 2022

Contributed by Lukas

Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins M...

Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

20 May 2022

Contributed by Lukas

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’...

How Do I Perfect My Amazon Inventory Management?

13 May 2022

Contributed by Lukas

If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functi...

How Do I Use Amazon Ad’s Console Export Feature?

06 May 2022

Contributed by Lukas

Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to fo...

How Do I Get Started With Amazon DSP?

29 Apr 2022

Contributed by Lukas

The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing ...

Why Amazon’s Search Query Performance Dashboard is Awesome

22 Apr 2022

Contributed by Lukas

There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the fir...

Common Mistakes With Amazon Product Listings and How to Avoid Them

15 Apr 2022

Contributed by Lukas

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can r...

Which Non-PPC Skills Make You Better at PPC?

08 Apr 2022

Contributed by Lukas

Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins...

New Keyword Research Approach: Gain New Clients for Amazon PPC

01 Apr 2022

Contributed by Lukas

There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform sea...

Why and How to Use New Bulk Sheet Features in Amazon Ads

25 Mar 2022

Contributed by Lukas

Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podca...

Evolving Thoughts: Total ACOS for Amazon Advertising in 2022

18 Mar 2022

Contributed by Lukas

Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking...

How Do I Increase My Amazon Market Share?

11 Mar 2022

Contributed by Lukas

Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining ...

How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

04 Mar 2022

Contributed by Lukas

Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this ...

Seller Stories: Growing 10 Brands at Once and Managing by KPI’s

25 Feb 2022

Contributed by Lukas

Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle m...

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List

18 Feb 2022

Contributed by Lukas

It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a c...

Maximizing Your Search Term Use on Amazon Advertising

11 Feb 2022

Contributed by Lukas

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the...

How to Forecast Your Amazon PPC Approach

04 Feb 2022

Contributed by Lukas

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when...

Brand Metrics: How Do You Make the Most of It on Amazon Advertising

28 Jan 2022

Contributed by Lukas

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate thi...

How to do Keyword Research for Amazon PPC: Back to Basics

21 Jan 2022

Contributed by Lukas

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michae...

How to Be Good at PPC: 3 Questions

14 Jan 2022

Contributed by Lukas

To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at p...

The PPC Den’s Podcast Goals for 2022 & Happy New Year!

31 Dec 2021

Contributed by Lukas

Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you fo...

Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]

30 Dec 2021

Contributed by Lukas

Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper under...

3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]

22 Dec 2021

Contributed by Lukas

Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on A...

How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]

17 Dec 2021

Contributed by Lukas

If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose...

What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]

10 Dec 2021

Contributed by Lukas

Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the...

The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]

03 Dec 2021

Contributed by Lukas

It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, ...

Thank You for an Incredible Year! [AMZ PPC 149]

24 Nov 2021

Contributed by Lukas

It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the uni...

Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]

19 Nov 2021

Contributed by Lukas

Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so...

Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]

12 Nov 2021

Contributed by Lukas

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Thing...

How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]

29 Oct 2021

Contributed by Lukas

Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they...

Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]

22 Oct 2021

Contributed by Lukas

There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimiza...

Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]

15 Oct 2021

Contributed by Lukas

Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any...

How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]

08 Oct 2021

Contributed by Lukas

Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good”...

Why Community Matters for Amazon Advertising [AMZ PPC # 142]

01 Oct 2021

Contributed by Lukas

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael t...

How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]

17 Sep 2021

Contributed by Lukas

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to d...

Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

10 Sep 2021

Contributed by Lukas

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’...

How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]

03 Sep 2021

Contributed by Lukas

Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often ...

A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]

27 Aug 2021

Contributed by Lukas

Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus th...

Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]

20 Aug 2021

Contributed by Lukas

Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 que...

5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136

13 Aug 2021

Contributed by Lukas

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-...

Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]

11 Aug 2021

Contributed by Lukas

Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking ...

What To Do When Diagnosing ACOS Increase [Badger Bite # 18]

30 Jul 2021

Contributed by Lukas

A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS incr...

What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]

23 Jul 2021

Contributed by Lukas

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or...

AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report

16 Jul 2021

Contributed by Lukas

Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Mic...

AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)

09 Jul 2021

Contributed by Lukas

PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any on...

AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?

02 Jul 2021

Contributed by Lukas

Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS....

AMZPPC #131: When to Pause an Amazon Advertising Campaign

25 Jun 2021

Contributed by Lukas

Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you shou...

AMZPPC #130: Your Guide to Amazon Prime Day 2021

16 Jun 2021

Contributed by Lukas

Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to w...

[Badger Bite #17] The Dreaded Amazon Keyword Constriction

09 Jun 2021

Contributed by Lukas

In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keyword...

AMZPPC #129: Search Term Impression Share Reports in Amazon PPC

02 Jun 2021

Contributed by Lukas

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share ...

AMZPPC #128: How to Scale your Amazon PPC Account

26 May 2021

Contributed by Lukas

Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easie...

AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

19 May 2021

Contributed by Lukas

With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on p...

AMZPPC #126: Getting the Most Out Of Amazon Reporting

12 May 2021

Contributed by Lukas

The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requir...

AMZPPC #125: Amazon's New Sponsored Display Audiences

05 May 2021

Contributed by Lukas

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break do...

AMZPPC #124: The Sponsored Display Double-Tap

28 Apr 2021

Contributed by Lukas

Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Displ...

[Badger Bite #16] The Amazon PPC Checklist

21 Apr 2021

Contributed by Lukas

It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist.  It's filled with lots o...

AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager

14 Apr 2021

Contributed by Lukas

Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curio...

AMZPPC #122: Getting the Most out of Amazon PPC Management

07 Apr 2021

Contributed by Lukas

Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or exp...

AMZPPC #121: The ACOS Power Ratio for Amazon PPC

31 Mar 2021

Contributed by Lukas

From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better unders...

AMZPPC #120: Balancing Amazon PPC Optimization and Expansion

24 Mar 2021

Contributed by Lukas

The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly ha...

AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

17 Mar 2021

Contributed by Lukas

Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when...

AMZPPC #118: 5 Hidden Amazon PPC Ratios

10 Mar 2021

Contributed by Lukas

Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn'...

AMZPPC #117: Is Exact Match Always Best?

03 Mar 2021

Contributed by Lukas

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could t...

AMZPPC #116: 3 Questions to a Perfect Amazon Product Page

24 Feb 2021

Contributed by Lukas

Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main q...

AMZPPC #115: The Trinity of Amazon PPC Revenue

17 Feb 2021

Contributed by Lukas

Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning ...

AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO

10 Feb 2021

Contributed by Lukas

We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Lea...

AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3: Into the Strike Zone

03 Feb 2021

Contributed by Lukas

You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and scor...

AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame

27 Jan 2021

Contributed by Lukas

Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, in...

AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started

20 Jan 2021

Contributed by Lukas

Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Ama...

AMZPPC #110: A Look at Amazon's New Sponsored Display Reports

13 Jan 2021

Contributed by Lukas

Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the mo...

AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?

06 Jan 2021

Contributed by Lukas

Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in ...

AMZPPC #108: Our Wish List for Amazon PPC

30 Dec 2020

Contributed by Lukas

Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want t...

[Badger Bite #15] An End-of-Year Message from The PPC Den

23 Dec 2020

Contributed by Lukas

As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and ...

AMZPPC #107: Thinking Strategically about Amazon Advertising

16 Dec 2020

Contributed by Lukas

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in y...

AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns

09 Dec 2020

Contributed by Lukas

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products...

AMZPPC #105: How to Become an Amazon Sponsored Display Master

02 Dec 2020

Contributed by Lukas

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a...

AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC

25 Nov 2020

Contributed by Lukas

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s ...

AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]

23 Nov 2020

Contributed by Lukas

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, an...

AMZPPC #103: Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder

18 Nov 2020

Contributed by Lukas

Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around t...

AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup

11 Nov 2020

Contributed by Lukas

Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going o...

AMZPPC #101: Getting High Quality Product Reviews on Amazon with Andy Lam

04 Nov 2020

Contributed by Lukas

Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mod...

AMZPPC #100: The Podcast Turns 100

28 Oct 2020

Contributed by Lukas

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.&nbs...

AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations

21 Oct 2020

Contributed by Lukas

Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decis...

AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once

14 Oct 2020

Contributed by Lukas

Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool li...

AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

07 Oct 2020

Contributed by Lukas

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? Wha...

AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

07 Oct 2020

Contributed by Lukas

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? Wha...

AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

30 Sep 2020

Contributed by Lukas

Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller w...

AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?

23 Sep 2020

Contributed by Lukas

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifical...

[Badger Bite #14] Hiring PPC Marketer (September 2020)

18 Sep 2020

Contributed by Lukas

Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.a...

AMZPPC #94: How One Keyword Can Apply to Multiple Products

16 Sep 2020

Contributed by Lukas

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the s...

AMZPPC #93: Ad Badger & TurnKey: Amazon Product Listing Optimization

09 Sep 2020

Contributed by Lukas

It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joine...

[Badger Bite #13] Common Questions about Amazon PPC Software

04 Sep 2020

Contributed by Lukas

Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boo...

[Badger Bite #12] Why Ad Badger? (What our Customers Had to Say)

03 Sep 2020

Contributed by Lukas

At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they...

[Badger Bite #11] Ad Badger Version 2 Launch: New Features

02 Sep 2020

Contributed by Lukas

Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a...

[Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better?

01 Sep 2020

Contributed by Lukas

It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger...