The PPC Den: Amazon PPC Advertising Mastery

[Badger Bite #9] Rebuilding Ad Badger From the Ground Up

31 Aug 2020

Contributed by Lukas

Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a...

AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers

26 Aug 2020

Contributed by Lukas

Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term...

AMZPPC #91: Ad Badger & ZonGuru: Boost Your SEO with High-Value Keywords

19 Aug 2020

Contributed by Lukas

We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down ...

AMZPPC #90: Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns

12 Aug 2020

Contributed by Lukas

The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targe...

AMZPPC #89: Much Ado About Budgets

05 Aug 2020

Contributed by Lukas

Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions ca...

AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads

29 Jul 2020

Contributed by Lukas

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some ...

AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

22 Jul 2020

Contributed by Lukas

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to grea...

AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

15 Jul 2020

Contributed by Lukas

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats...

AMZPPC #85: How Does Amazon PPC Work with Misspellings

08 Jul 2020

Contributed by Lukas

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to p...

AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

01 Jul 2020

Contributed by Lukas

Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you...

AMZPPC #83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)

24 Jun 2020

Contributed by Lukas

We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be bl...

AMZPPC #82: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)

17 Jun 2020

Contributed by Lukas

Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, ...

AMZPPC #81: When You Should DIY Your PPC (and When You Shouldn’t)

10 Jun 2020

Contributed by Lukas

When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On toda...

AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP

03 Jun 2020

Contributed by Lukas

For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’...

AMZPPC #79: Optimizing on a Hunch

27 May 2020

Contributed by Lukas

Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follo...

AMZPPC #78: 5 Things You Don’t Know About Product Targeting

20 May 2020

Contributed by Lukas

Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’...

AMZPPC #77: Amazon PPC Stats During COVID-19 | April 2020

13 May 2020

Contributed by Lukas

We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Ama...

AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives

06 May 2020

Contributed by Lukas

This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and no...

AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020

29 Apr 2020

Contributed by Lukas

Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything ha...

AMZPPC #74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020

22 Apr 2020

Contributed by Lukas

Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console...

AMZPPC #73: Taking Your Amazon Products & Campaigns Global: A Primer

15 Apr 2020

Contributed by Lukas

Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike ...

AMZPPC 72: Best Practices for Selling on Amazon During COVID-19

08 Apr 2020

Contributed by Lukas

Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to hel...

AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus

03 Apr 2020

Contributed by Lukas

“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during t...

AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns

27 Mar 2020

Contributed by Lukas

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your ...

AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)

25 Mar 2020

Contributed by Lukas

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placem...

AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)

18 Mar 2020

Contributed by Lukas

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need...

AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data

11 Mar 2020

Contributed by Lukas

It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath ble...

AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics

04 Mar 2020

Contributed by Lukas

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll a...

AMZPPC 65: How to Raise Lifetime Value with Market Basket Report

26 Feb 2020

Contributed by Lukas

Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Ba...

AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

19 Feb 2020

Contributed by Lukas

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will co...

AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

12 Feb 2020

Contributed by Lukas

Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full o...

AMZPPC 62: ACoS: Amazon Platform Tax?

05 Feb 2020

Contributed by Lukas

Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What ...

AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

29 Jan 2020

Contributed by Lukas

Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can ...

AMZPPC 60: LIVE Amazon PPC Campaign Audit

22 Jan 2020

Contributed by Lukas

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today w...

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

15 Jan 2020

Contributed by Lukas

This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block,...

[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC

09 Jan 2020

Contributed by Lukas

Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special ...

AMZPPC 58: Our Top Predictions for Amazon PPC in 2020

08 Jan 2020

Contributed by Lukas

2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horiz...

AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)

02 Jan 2020

Contributed by Lukas

Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun...

AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree

23 Dec 2019

Contributed by Lukas

Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect...

AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools

18 Dec 2019

Contributed by Lukas

Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen...

AMZPPC 55: A Data-Oriented Approach to Advertising in December

11 Dec 2019

Contributed by Lukas

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion ...

AMZPPC Badger Bite #6 | Exploring Bid Change History in Sponsored Products

06 Dec 2019

Contributed by Lukas

On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to fi...

AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here

04 Dec 2019

Contributed by Lukas

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might th...

AMZPPC Badger Bite #5 | See Your Search Terms Without Downloading a Report

02 Dec 2019

Contributed by Lukas

Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to anoth...

AMZPPC 53: What To Do When It's Time To Sell Your Amazon Business with Coran Woodmass

27 Nov 2019

Contributed by Lukas

On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon b...

AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads

26 Nov 2019

Contributed by Lukas

Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specif...

AMZPPC 52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies

20 Nov 2019

Contributed by Lukas

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black ...

AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of Complexity

13 Nov 2019

Contributed by Lukas

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertisi...

AMZPPC 50th Special: Amazon PPC Today vs Yesterday: What's Changed, What Hasn't

06 Nov 2019

Contributed by Lukas

Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one ...

AMZPPC Badger Bite #3 | Listener Q&A: What Happens When You Go Out of Stock?

04 Nov 2019

Contributed by Lukas

Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits ...

AMZPPC 49: Make Your Best Keywords Better with Single Keyword Campaigns

30 Oct 2019

Contributed by Lukas

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.&n...

AMZPPC 48: 6 Levels of Amazon PPC Mastery

24 Oct 2019

Contributed by Lukas

Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go f...

AMZPPC Badger Bites #2 | Say Hello to a New Sponsored Product Report

22 Oct 2019

Contributed by Lukas

The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your ...

AMZPPC Badger Bite #1 | Amazon Campaign Change History

17 Oct 2019

Contributed by Lukas

We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about t...

AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews

16 Oct 2019

Contributed by Lukas

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products an...

AMZPPC 46: Amazon SEO — Bridging the Gap with PPC

09 Oct 2019

Contributed by Lukas

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies...

AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)

02 Oct 2019

Contributed by Lukas

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment o...

AMZPPC 44: Listener Q&A: Optimizing Placement Settings

26 Sep 2019

Contributed by Lukas

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modi...

AMZPPC 43: The Problem With Optimizing Low-Converting Products (And How To Solve It)

18 Sep 2019

Contributed by Lukas

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a...

AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS

11 Sep 2019

Contributed by Lukas

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn...

AMZPPC 41: What To Expect From 30 Days Of Running Amazon Ads

04 Sep 2019

Contributed by Lukas

On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of ...

AMZPPC 40: Should You Segment Your Branded Keywords in Amazon Ads?

28 Aug 2019

Contributed by Lukas

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to...

AMZPPC 39: Promoting your Products with Amazon Coupons

22 Aug 2019

Contributed by Lukas

On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outsi...

AMZPPC 38: The 7 Personality Types of an Amazon Bidder

14 Aug 2019

Contributed by Lukas

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid opti...

AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads

07 Aug 2019

Contributed by Lukas

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of custom...

AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters

31 Jul 2019

Contributed by Lukas

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown...

AMZPPC 35: Increase Conversion Rates for Sponsored Brand Ads

24 Jul 2019

Contributed by Lukas

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been...

AMZPPC 34: Clickfraud, Who to Hire, Dayparting, and More: Common Amazon PPC Questions

17 Jul 2019

Contributed by Lukas

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusti...

AMZPPC 33: The No-Hype, All Data Approach to Prime Day PPC

10 Jul 2019

Contributed by Lukas

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 h...

AMZPPC 32: Improving Your Account with Amazon Reports

03 Jul 2019

Contributed by Lukas

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports...

AMZPPC 31: The Complete Guide to Self-Auditing Your Amazon Campaigns

26 Jun 2019

Contributed by Lukas

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead...

AMZPPC 30: A Round-Table Discussion About Placement Settings

19 Jun 2019

Contributed by Lukas

In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These pla...

AMZPPC 29: My 5 Predictions for the Future of Amazon PPC

12 Jun 2019

Contributed by Lukas

Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Term...

AMZPPC 28: The Importance of Indexation for Amazon PPC

05 Jun 2019

Contributed by Lukas

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding w...

AMZPPC 27: Click Through Rate (CTR) Rundown

29 May 2019

Contributed by Lukas

What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click throu...

AMZPPC 26: An Introduction to Bulk File Operations

22 May 2019

Contributed by Lukas

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & do...

AMZPPC 25: The Latest Sponsored Brand Ads Updates

15 May 2019

Contributed by Lukas

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a b...

AMZPPC24: Defining your PPC Goals & Setting ACOS Targets

08 May 2019

Contributed by Lukas

In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your busi...

AMZPPC 23: Making Sense of New to Brand Metrics

01 May 2019

Contributed by Lukas

In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics...

AMZPPC 22: Should You Bid On Branded Keywords?

24 Apr 2019

Contributed by Lukas

Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads?  Should you bid on your compe...

AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads

17 Apr 2019

Contributed by Lukas

Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the ...

AMZPPC 20: Amazon PPC Advertising Launch Strategy for New Products

10 Apr 2019

Contributed by Lukas

Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode,...

AMZPPC 19: The Ultimate Amazon PPC Roadmap

03 Apr 2019

Contributed by Lukas

Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC jou...

AMZPPC 18: How to Scale Using PPC - A Case Study

27 Mar 2019

Contributed by Lukas

Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, w...

AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)

20 Mar 2019

Contributed by Lukas

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argume...

AMZPPC 16: Cranking Up Conversion Rates

13 Mar 2019

Contributed by Lukas

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably yo...

AMZPPC 15: All Things Negative Keywords

06 Mar 2019

Contributed by Lukas

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them...

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

27 Feb 2019

Contributed by Lukas

Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to th...

AMZPPC 13: What We Love About Amazon PPC

20 Feb 2019

Contributed by Lukas

Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree wi...

AMZPPC 12: First Look on New Bid Options in Amazon

13 Feb 2019

Contributed by Lukas

In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features  inc...

AMZPPC 11: Dissenting Thoughts on PPC Budgets

08 Feb 2019

Contributed by Lukas

What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I hav...

AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

02 Feb 2019

Contributed by Lukas

This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising S...

AMZPPC 9: Product Targeting - Into the Great Unknown

25 Jan 2019

Contributed by Lukas

In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for ...

AMZPPC 8: Campaign Naming Systems

18 Jan 2019

Contributed by Lukas

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the...

AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)

08 Jan 2019

Contributed by Lukas

In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics t...

AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1)

27 Dec 2018

Contributed by Lukas

In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Am...

AMZPPC 5: Amazon PPC Advertising Stats

19 Dec 2018

Contributed by Lukas

Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Ama...

AMZPPC 4: The Advanced Basics of Amazon PPC

13 Dec 2018

Contributed by Lukas

Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can imp...

AMZPPC 3: Amazon's New Product Targeting Features

30 Nov 2018

Contributed by Lukas

In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and ...

AMZPPC 2: The Bid+ Conundrum

19 Oct 2018

Contributed by Lukas

Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the...