The Pricing Lady
Episodes
When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero
23 Mar 2026
Contributed by Lukas
Client referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make.Janene and Celina ...
The Pricing Flinch: Is It Nerves — or Is It a Signal?
09 Mar 2026
Contributed by Lukas
Pricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and sh...
Pricing Coaching Services: Stop Undervaluing Your Corporate Experience
23 Feb 2026
Contributed by Lukas
Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners.In this episode, I sit d...
When a Pricing Decision Is Too Thin to Trust
09 Feb 2026
Contributed by Lukas
If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisio...
Using AI in Price Setting (Without Handing Over Your Judgment)
26 Jan 2026
Contributed by Lukas
Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it.In this episode of The Pricing La...
Defending Prices That Were Never Set Properly
12 Jan 2026
Contributed by Lukas
Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this e...
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 2)
01 Dec 2025
Contributed by Lukas
Is your pricing legally sound—or skating close to legal trouble?In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more...
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)
17 Nov 2025
Contributed by Lukas
What if your pricing is legally off — and you don’t even know it?In this episode, Janene is joined by legal and business strategist Vena Verga-Dan...
My Gut Says I Should Lower My Prices — What Should I Do?
03 Nov 2025
Contributed by Lukas
Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.In this ...
International Pricing - What to Consider Before You Set Prices Across Borders
20 Oct 2025
Contributed by Lukas
International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?In this episode, I revisit my very first guest...
Small Pricing Adjustments – Why Small Steps Mean More Than You Think
06 Oct 2025
Contributed by Lukas
Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long le...
Q4 Pricing Check-In: What to Revisit Before the Year Ends
22 Sep 2025
Contributed by Lukas
We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.Most business owners are focused on finishing stro...
When Pricing Feels Personal: Separating Self-Worth from What You Charge
08 Sep 2025
Contributed by Lukas
When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to wh...
Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant
25 Aug 2025
Contributed by Lukas
Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even...
Pricing with Purpose: Building a Business That Works for You with Anna Lundberg
11 Aug 2025
Contributed by Lukas
How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m s...
Building Trust Through Transparent Pricing - Why Openness Matters
17 Jun 2025
Contributed by Lukas
Can pricing really build trust?Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this ep...
Pricing Psychology Part 2 – The Impact of What’s Going on in Your Head
02 Jun 2025
Contributed by Lukas
What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?In Part 2 of The Psy...
The Psychology of Pricing Part 1 – How Your Customers Think
19 May 2025
Contributed by Lukas
Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking...
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
05 May 2025
Contributed by Lukas
If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exac...
Navigating Discounts and Promotions, Protecting Your Brand
21 Apr 2025
Contributed by Lukas
Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions with...
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
13 Apr 2025
Contributed by Lukas
Send us a textSales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?Many business ...
Pricing for Profit in the Service Sector: What You're Overlooking
24 Mar 2025
Contributed by Lukas
Send us a textAre you focused on pricing for profit or just doing what everyone else does?When setting prices it's easy to just focus on being like ev...
Creating a Pricing Strategy That Builds Long-Term Client Relationships
10 Mar 2025
Contributed by Lukas
Send us a textCreating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.Now,...
From Shy Pricer to Confident Pricing – with guest Jeannie Dougherty
24 Feb 2025
Contributed by Lukas
Send us a textAre you a shy pricer or do you feel confident about your prices?If you feel shy or uncertain about your prices, you're not alone. Many p...
Position Discovery Calls: From Free Sessions to Paid Clients
10 Feb 2025
Contributed by Lukas
Send us a textPosition your discovery calls for success!In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from ...
7 Key Questions to Help You Assess Your Pricing Strategy
27 Jan 2025
Contributed by Lukas
Send us a textAssess your pricing strategy - is it setting you up for success—or holding business success back?Or maybe it's just limiting where you...
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
02 Dec 2024
Contributed by Lukas
Send us a textWhen’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest...
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
18 Nov 2024
Contributed by Lukas
Send us a textAre you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profit...
The Pros and Cons of Discounts in Service-Based Business
04 Nov 2024
Contributed by Lukas
Send us a textAre discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with T...
Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
21 Oct 2024
Contributed by Lukas
Send us a textPricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."Even worse. Maybe someo...
The Price Rise Trap: 3 Myths Keeping You Stuck
07 Oct 2024
Contributed by Lukas
Send us a textDo you suffer from the Price Rise Trap?Worried about being seen as greedy?Scared that you'll lose customers if you charge more? Thi...
Understanding Behavioral Styles for Effective Pricing with Shelly Starks
23 Sep 2024
Contributed by Lukas
Send us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do...
Should I end my prices in 9s or 0s?
09 Sep 2024
Contributed by Lukas
Send us a textEver wondered...How should I end my prices?And does it really make a difference, or is it just marketing fluff?In this episode of Live w...
Overcoming Pricing Fear – with guest Stacey Hagen
26 Aug 2024
Contributed by Lukas
Send us a textHow can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joi...
Packaged and tiered offers: What's the right strategy for your small business?
12 Aug 2024
Contributed by Lukas
Send us a textAs a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different pr...
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
18 Jun 2024
Contributed by Lukas
Send us a textAre you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?Join us in this e...
Pricing insights for women-led businesses
03 Jun 2024
Contributed by Lukas
Send us a textHow can women-led businesses determine their pricing strategy?Today’s episode features Shannon Tacheny, an accomplished brand strategi...
Why Is It So Hard to Tell Customers What You Charge
20 May 2024
Contributed by Lukas
Send us a textHow easy is it for you to tell customers what you charge?Pricing—it’s a topic that can often evoke feelings of uncertainty and disco...
Is a supported tiered pricing model the right option for your coaching business?
06 May 2024
Contributed by Lukas
Send us a textAs entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various peopl...
She Means Business: Aligning pricing for impact
22 Apr 2024
Contributed by Lukas
Send us a textLet's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business t...
Pricing for Freelancers: Tips and Tactics to Capture More Value
08 Apr 2024
Contributed by Lukas
Send us a textLet's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges...
The Power of Profit: Why Profit isn't the Bad Word You Think It Is
25 Mar 2024
Contributed by Lukas
Send us a textIs profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often asso...
The Challenges of Pricing Your Own Services with Anthony Kuo
11 Mar 2024
Contributed by Lukas
Send us a textIn this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former...
3 Essential Price Setting Tips for Beginners
26 Feb 2024
Contributed by Lukas
Send us a textHey there, fellow entrepreneurs! Are you ready for some price setting tips?Starting a business is like embarking on an epic voyage, full...
The Importance of Decoupling Self-worth from Your Pricing
12 Feb 2024
Contributed by Lukas
Send us a text"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realize...
The Power of Customer Experience in Pricing
29 Jan 2024
Contributed by Lukas
Send us a textOn this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience...
Pricing Trends for Small Businesses in 2024
15 Jan 2024
Contributed by Lukas
Send us a textDo you know what pricing trends to expect in 2024?As we begin the new year, it’s a good time to take a look at what’s been happening...
3 Things You Must Do When Planning Price Increases
27 Nov 2023
Contributed by Lukas
Send us a textEver wondered what key steps businesses often overlook when they're raising their prices?In this episode, we'll take you through three c...
Should I Offer Black Friday Deals
13 Nov 2023
Contributed by Lukas
Send us a textA few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and...
From Vine to Wallet: Navigating Wine & Spirits Pricing
30 Oct 2023
Contributed by Lukas
Send us a textHave you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at al...
Apologetic Pricing: Looking Back, This Was My Pricing Strategy – with guest Mandy Bronsil
16 Oct 2023
Contributed by Lukas
Send us a textWelcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects...
Flexible Pricing: How easy-going should your pricing strategy be?
02 Oct 2023
Contributed by Lukas
Send us a textDo you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's...
From Hourly Rates to Bundled Value: The Power of Packaged Pricing
18 Sep 2023
Contributed by Lukas
Send us a textTime based rates or packaged pricing, which is right for your business?People often start off with time-based rates, it seems relatively...
Overcoming Objections: The Worst Way to Respond to Pricing Objections
04 Sep 2023
Contributed by Lukas
Send us a textPricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospe...
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
10 Jul 2023
Contributed by Lukas
Send us a textPricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’...
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns - with guest Margit Takacs
26 Jun 2023
Contributed by Lukas
Send us a textUnderstanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage wha...
Embracing a Profitable Pricing Mindset – with guest Jen Gutfriend
12 Jun 2023
Contributed by Lukas
Send us a textThere is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.Pricing and mindset ar...
Unveiling Strategies for Pricing Unique Offerings
29 May 2023
Contributed by Lukas
Send us a textReady to break free from the ordinary?Many Startups are working on technologies that just a few years ago didn't even exist. They weren'...
What does Good, Fast or Cheap mean for your Service Prices?
15 May 2023
Contributed by Lukas
Send us a textAs a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two."Is it really tha...
Should I Adjust Prices for Different Geographies?
01 May 2023
Contributed by Lukas
Send us a textHave you ever asked yourself, should I adjust prices for different geographiesCertainly if you’re doing business internationally you’...
Women & Money: Improving your relationship with money (Part 2)
17 Apr 2023
Contributed by Lukas
Send us a textHow can you improve your relationship with money?Great question now let's get some answers.As you know I’ve invited two money experts,...
Women & Money: How your mindset impacts business and life. (Part 1)
03 Apr 2023
Contributed by Lukas
Send us a textWomen-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-...
12 More Questions to Ask Yourself When Setting Prices
20 Mar 2023
Contributed by Lukas
Send us a textWhat are you doing when setting prices? You should be asking yourself a series of questions.Questions are so powerful. In fact you can c...
12 Questions to Ask Yourself When Price Setting
06 Mar 2023
Contributed by Lukas
Send us a text“Price setting is a thought process not a formula.”One big misunderstanding around price setting is, people believe there’s a math...
Love your pricing. Love your work. Love your clients. Love yourself. Repeat.
20 Feb 2023
Contributed by Lukas
Send us a text"Love your pricing.Love your work.Love your clients.Love yourself.Repeat."The words above Rachel shared with me when we first met. It wa...
Pricing Learnings for Coaches & Healers
06 Feb 2023
Contributed by Lukas
Send us a textWhen healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of a...
The Right Price Is Not Written in Stone
23 Jan 2023
Contributed by Lukas
Send us a textThere are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced th...
3 Pricing Tips to Start 2023 Off Right
09 Jan 2023
Contributed by Lukas
Send us a textHappy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for...
Should I Put My Prices On My Website
05 Dec 2022
Contributed by Lukas
Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is ...
The Importance of Knowing Why That's Your Price
21 Nov 2022
Contributed by Lukas
Send us a textDo you know why that's your price? Or why you price is what it is?Many small businesses have no good reason for why they have the price ...
How to Go About Pricing Your Membership Site
07 Nov 2022
Contributed by Lukas
Send us a textOne thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can fe...
5 Signs That'll Help You Know When to Make Changes to Pricing
24 Oct 2022
Contributed by Lukas
Send us a textRecognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the sh...
I Offered Discounts People Didn't Ask For with Guest Rahgna Lewis
10 Oct 2022
Contributed by Lukas
Send us a textIt's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. O...
Episode 100: Behind the Scenes with The Pricing Lady
03 Oct 2022
Contributed by Lukas
Send us a textLet's take a look behind the scenes.In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the...
Episode 99: Celebrating the Show with Guests & Listeners
12 Sep 2022
Contributed by Lukas
Send us a textWhen it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing...
5 Pricing Tips for Coaches to Build a Stronger Business
05 Sep 2022
Contributed by Lukas
Send us a textOne of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it...
I Had Big Issues with Money, But Then My Whole Mindset Shifted – with guest Heidi Gruss
18 Jul 2022
Contributed by Lukas
Send us a textMost of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you...
5 Pricing Best Practices for Your Small Business in 2022 and Beyond
04 Jul 2022
Contributed by Lukas
Send us a textWhat are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people m...
Only After 100 Clients, Did I Realize I Wasn't Turning a Profit - with guest Maryia Ramanava
20 Jun 2022
Contributed by Lukas
Send us a textOne of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want t...
I Didn't Really Think about Pricing - with guest Pauliina Rasi
06 Jun 2022
Contributed by Lukas
Send us a textOne of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you...
The Role of Costs In Pricing
23 May 2022
Contributed by Lukas
Send us a textMany businesses use cost plus pricing to determine their prices but what is the role costs in pricing?Cost-plus pricing is one of the mo...
For a Long Time Pricing Was This Big Mysterious Thing
09 May 2022
Contributed by Lukas
Send us a text"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."If you feel or felt this ...
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
25 Apr 2022
Contributed by Lukas
Send us a textAvoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist."Who's your target cust...
When the Price Is Too Low People Won't Believe in the Value with Maggie Bergin
11 Apr 2022
Contributed by Lukas
Send us a textCommonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproducti...
6 Questions You Should Ask Before Offering a Discount
28 Mar 2022
Contributed by Lukas
Send us a textThere are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful abo...
How Can the Competition Have Such Low Prices & What Should I Do About It?
14 Mar 2022
Contributed by Lukas
Send us a textOver the years I have heard the battle cries from businesses and sales people about how the competition has such low prices. "It's...
Sometimes It's Just as Simple as Asking for More - with guest Bob McIntosh
28 Feb 2022
Contributed by Lukas
Send us a text"Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young busi...
I Made the Mistake of Pricing Based on Ease – with guest Dr. Carrie O. Graham
14 Feb 2022
Contributed by Lukas
Send us a textEase-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel...
Should I Base My Prices on the Competition
31 Jan 2022
Contributed by Lukas
Send us a textPricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where t...
Learn from My Pricing Mistakes & Successes
17 Jan 2022
Contributed by Lukas
Send us a textMaking the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. Th...
The Importance of Aligning My Price to the Value I Bring Clients - with guest Amanda Berlin
03 Jan 2022
Contributed by Lukas
Send us a textAligning the price to the value you deliver makes sense. But too often it's simply not the case.Selling a high value offer at a low valu...
Why I Quickly Shifted Away From Time-Based Pricing
13 Dec 2021
Contributed by Lukas
Send us a textIt's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pric...
I Can't Charge That: I Feel Like an Imposter – with guest Sherine Lovegrove
06 Dec 2021
Contributed by Lukas
Send us a textHave you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then y...
Pricing Is A Thought Process
22 Nov 2021
Contributed by Lukas
Send us a textPrice setting is a thought process not a mathematical calculation.Often when people ask me how they should know what to charge they expe...
I Finally Got it: I Can Love my Work AND to Make Money
15 Nov 2021
Contributed by Lukas
I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. These are just...
3 Reasons Competing on Price Alone is Risky for Your Business
08 Nov 2021
Contributed by Lukas
Send us a textEverybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping p...
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
25 Oct 2021
Contributed by Lukas
Send us a textDirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount becaus...
Why Do We Pay so Much More for Brands
17 Oct 2021
Contributed by Lukas
Send us a textPrice and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner ...
10 Signs It's Time to Change (or increase) Your Prices
11 Oct 2021
Contributed by Lukas
Send us a textKnowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue yo...
Soar to New Heights: Overcome the Adversity of Your Thinking – with guest Kamille Cawley
04 Oct 2021
Contributed by Lukas
Send us a textThe adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly a...