Diren Kartal joins James Smith for an honest, often hilarious conversation about what running a small business actually does to you once the money is coming in but the freedom isn't. Diren is a personal trainer and Turkey's number one fitness coach with over 1.2 million followers, and despite bringing in hundreds of thousands a year he can't shake the feeling that none of it sticks. Together they unpick the tax trap that's bleeding British high-earners dry, the brutal "valley of death" stage of scaling, his secret ADHD diagnosis, and why the two of them keep eyeing the exits to Australia, Dubai and Turkey. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com Diren Kartal's YouTube Channel – https://www.youtube.com/c/DirenKartal Diren Kartal On Instagram – https://www.instagram.com/diren.kartal/ He explains: ◼️ Why he can earn hundreds of thousands a year and still not feel a penny of it ◼️ The HENRY trap, and why earning over 100k in the UK can quietly leave you worse off ◼️ The secret ADHD diagnosis and meds that finally turned the noise off and let him focus ◼️ Why the rich borrow against their assets instead of selling, and never pay the tax ◼️ Why short-form scrolling left him "depressed and disgusted" and long form is the real comeback Chapters: 00:00 The Problem With Running A Small Business 01:25 Bringing In Hundreds Of Thousands And Feeling Nothing 01:52 HENRY: High Earner, Not Rich Yet 03:21 The Cost Of Living In London Right Now 04:07 Every Tax Under The Sun 05:25 Why The Shops Keep Shutting Down 06:27 Business Rates Are The Real Killer 07:39 Going All-In And How Tough It's Been 07:56 Is AI A Disruptor Or A Distraction? 09:00 Why AI Still Can't Replace The Human Bit 10:27 The Real Reason People Stopped Posting 11:58 Living It vs Looking Like You're Living 12:51 The Steven Bartlett Problem 14:19 Being Unapologetically Yourself 15:10 Short Form Is Dying, Long Form Is Back 17:00 The Will Kennedy Trust Lesson 18:03 The Diren Kartal Experience 20:27 Thinking Fast And Slow: Give Him An A-Task 22:00 Why Men Talk Shoulder To Shoulder 23:54 The Front End Is Easy, The Back End Breaks You 25:36 Long-Term Memory, Terrible Short-Term Memory 26:23 The Pressure Nobody Warns You About 27:45 You Don't Want Your Son To See You Fail 28:28 Council Estate Vibes And The Fear Of Going Back 29:25 Getting The Psych Test 30:25 Six Months On ADHD Meds 32:20 Manufacturing Stress To Motivate Yourself 34:30 Is There A Real Return On The Meds? 35:35 Escaping The Desk Job To Build Another One 36:53 The 150 Grand Website Regret 37:50 Australia Is Bad, The UK Is Worse 40:04 289,000 Businesses Set To Fail This Year 41:20 Boomers Hate To Hear How Good They Had It 43:50 Why Earning More Can Leave You With Less 45:12 Your Favourite Part Of Britain Is Leaving It 46:23 Do The Elites Just Find The Loopholes? 47:04 Stop Making The Top Earners Feel Like Villains 49:05 Why Hating Landlords Makes No Sense 51:32 How Politicians Punish The Young To "Help" Them 53:16 Will He Stay In Australia? 53:43 How The Rich Borrow Against Assets And Pay No Tax 55:01 The Stuff They Never Teach You In School 56:17 The Money Chat That Changed Everything 57:43 The Valley Of Death: 12 To 30 Employees Is Hell 58:38 If He Did It Again He'd Stay Small 59:06 We're Both Hypocrites About Debt 01:00:17 Tripling The Money As An Investor 01:02:20 The Adapt Story And Building A Brand With Mates 01:04:26 What's Missing From Jiu Jitsu 01:07:28 Just Wanting To Look Good On The Mats 01:08:35 Taking The Piss Out Of Jiu Jitsu Culture 01:09:06 Becoming The Joe Wicks Of Turkey 01:10:47 Should You Get Assessed For ADHD? 01:11:33 Meds, Music And Feeling Like You're On Psychedelics 01:12:36 Raising A Son Without The Noise 01:13:23 Wrapping Up Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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