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When disruptive technology is invented we sometimes freakout that it may send shockwaves through our industry or render our product obsolete. Here's why that fear is often overblown and how you should respond instead.If you want to reach product-market fit faster, sign up for my free 5 day email course here - https://nxtstep.io/fit/Episode TranscriptHey, folks, Sean here and today what I wantto talk to you about is the approach youshould be taking if and when any new technologyis ever developed which is looking like it mayseverely disrupt either your product or your industry.Now, my motivation for wanting to talk about this topiccomes from all of the buzz surrounding Chat GPT.And a lot of conversation and dialogue isabout how it's going to change things dramatically.What is it going to make obsolete?Our author is no longer going to be a thing.Our artists no longer going to be a thing.There's all kinds of dialogue going onabout the major hugely disruptive changes thatmay take place because of this technology.Now, the first thing I'll sayis that technology isn't technically new.It's been around for years, they've beenworking on refining it for years.But more recently, I would argue that the adoptionis significantly more widespread because people are really startingto adopt it and come up with creative newuse cases in terms of how they may leverageit in order to make their lives better, createmore value, save more time, whatever it is.People are figuring out what those use casesare and OpenAI company that owns Chat GPTis really studying and evaluating that.They're doing the research and putting in thetime to figure out how they're going toultimately position it in order to figure outwhere it generates the most value for themost people, because that speaks to opportunity.But having said that, the sentiment that I'm hearing in alot of ways is some of it's doom and gloom, right?And I get it right, video killedthe radio star or whatever, right?A bunch of examples like that.The thing that's often not told is how anyof the individuals that were in, for example, radio,in that example that I just shared, had evolvedfrom there as the new technology became available.And there was plenty of that.And that's really what I want to speak to interms of the strategy that you should be leveraging inorder to ensure that what it is you're working oncan be preserved or ultimately upgrade it in a significant waywith the help of this new technology.So you shouldn't see it necessarily asa foe in all these instances.What I'd rather have you do is study itso that you can better understand how you maybe able to incorporate it in whatever it isthat you're working on because it may speak toan opportunity to actually improve your value proposition.And in order to make this strategy sound evena little bit more convincing, what I want todo is I want to share with you anexample from one of my own product companies, whichis called Podcast Chef, how we leverage this strategyin order to improve our value proposition as theindustry evolved, as new technology became available.So, if you're unfamiliar, my product company, Podcast Chef, whichis a productized service, essentially helps people that are sellinghigher ticket services in the B to B world opendoors with who ultimately could become a major client byinstead of going directly at them with a pitch, whichno one likes to be sold to, especially in thatway if you don't have some form of existing relationship,but instead invite them to be a guest on yourpodcast, because that's a great way to kind of opena door and start building a relationship.Plus you've got the opportunity to invest in itand create a bunch of organic content at thesame time, a whole bunch of value, specifically speakingto the Podcast Chef current value proposition.However, having said that, at the time when digital shortslike some of the content that I've been creating andsharing on YouTube as well too, and across other platforms,really started to become very popular and start to gaina lot of traction in the mainstream.A lot of these platforms like YouTube werereally promoting this short form digital video content.We didn't originally have that as part ofour core process and we were wondering, isthat something that's going to disrupt podcasting?Like what's going to happen to podcasting?So we had some of the same questions that youmay have now in terms of how chat GPT maybe disrupting your product, making it obsolete or whatever.Is the technology going to disrupt your product?Is the technology going to disrupt yourindustry, and if so, how severely? Right?So we were having the same type ofconversations about what digital shorts were going todo to our productized service, Podcast Chef.Now, instead of freaking out and panicking and doinganything pretty significantly that was potentially irrational or whatever,what we did was we studied digital shorts tobetter understand what value they could add and ifthey could actually be incorporated in what we werealready doing to even make it better.Did that make sense?And long story short, it did.So what we were doing at the time was wewere encouraging people when they were recording podcasts to doso in video, and then when they had an opportunityto ultimately promote the video in addition to the audio,we would do that for them as well too.So that was already making its way to YouTube,but we weren't really focusing on it so much.So now when digital shorts gained a lot ofpopularity and traction, we saw that as a potentiallever we could incorporate in order to help ourclients shows grow more significantly, and that's pretty muchwhat we looked to do.So we figured out how to take thevideo content, chop it up into a bunchof shorts and share it across the world.Now, that isn't something that'sparticularly unique right now.That's something we've been doing for quite a while,but that's how we handled a major disruption toour industry based on what was going on socialmedia wise and content wise, and what was beingpromoted at the time, and to potentially figure outhow it might disrupt what we were doing.A podcast, Chef.So, having said that, that's really the approach that Iwant you to take is I want you to lookat new technology from the perspective of what is it,how do I better understand it, how do I andthen how might you be able to leverage it?As in, can your product incorporate any newtechnology into your process to receive some ofthe benefits of the faster, cheaper, easier stuffthat new technology often provides in order toactually strengthen your value proposition?If you take that approach, then all ofa sudden, any new technology or any majordisruptive changes really aren't all that scary, andin fact, they become more exciting.What is exciting...