April Dunford is the author of Obviously Awesome which is all about product positioning. Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover What is product positioning and how it can help you "Jobs to be done" and the milkshake story Integrating product positioning in a jobs to be done framework The importance of competitive alternatives when it comes to positioning Testing your positioning thesis and how to refine it based on your traction April’s real-world example of the power of positioning Finding the examples of best-fit customer use cases Resources: April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome Connecting with April: Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Connect with April on her website: https://www.aprildunford.com/ Connect with April over email: [email protected] Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related