Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit. Show notes 01:00 - The story behind Growth Sandwich. 03:00 - Product vs Marketing. 04:00 - A story about what can go wrong when user research is missing. 07:30 - The impact of poor product management. 09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives? 11:00 - Getting feedback from users the right way. 15:00 - People don’t buy your product, they buy your value proposition. 18:00 - Aggelos on product-market fit and why what you measure matters. 20:00 - You can lose product-market fit more quickly than you found it. 24:00 - Why automation can jeopardize the strength of your value proposition. Product Resources Books When Coffee and Kale Compete by Alan Klement Positioning by Al Ries Design Sprint by Jake Knapp Product-led Growth by Wes Bush Blogs Growth Sandwich OpenView Events Product Qualified Summit Getting in touch with Aggelos LinkedIn Growth Sandwich Website Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)

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