Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss What the ‘trudge to the bathroom test’ is all about and why you need to run it “Marketing is made or broken by how well we understand the problems experienced by our customers” Why testing your product ideas are so important Figuring out what problems people are hungry to solve How he markets his products and what you can learn about how to market yours Defining your marketing hooks and figuring out what your next product should be Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results) Figuring out the marketing hooks, landing page content, testing your messaging Neil’s magic wand product for transforming webinars Resources: Visit Neil on the web at https://neilcanhelp.com/ Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/ A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany Connecting with Neil: Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/ Email Neil at [email protected] Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)

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