SummaryIn this episode, Sean explains the benefits of building your B2B SaaS in public. He highlights the challenges of B2B SaaS marketing and how creating valuable content can help attract potential customers. By sharing the journey of building your product in public, you become a part of the build-in-public movement and can better understand your target market.Key PointsMarketing B2B SaaS is harder than expectedMost people think about competition wrongSharing valuable content attracts potential customersPerforming discovery on your target market is essentialThe build-in-public movement helps with marketingProducing content can help you understand your target marketOrganic content is key to growing your B2B SaaSQuotes"Marketing is a lot harder than most people expect it to be." (00:17 - 00:20)"It's not always very obvious in the beginning exactly what's gonna resonate with your audience." (03:09 - 03:13)Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Notes powered by Podcast Show Notes Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)

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