The Prof G Pod with Scott Galloway
How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships
12 Dec 2025
Chapter 1: What is the main topic discussed in this episode?
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Welcome to Office Hours of Prop G. This is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to officehoursofpropgmedia.com. Again, that's officehoursofpropgmedia.com.
Or post your question on the Scott Galloway subreddit, and we just might feature it in our next episode. Question number one. Our first question comes from IntrepidAd1285 on Reddit. They say, how and how much do you guys bet sponsorships? And how much do you think influencers should research sponsorships? So our primary consideration really comes down to two things, Ka and Cheng.
It's not a severe betting process, but it's really strange across the entire property universe. We did some analysis. We only have 38 advertisers. And then Prof G is probably, at this point across all our podcasts, probably a top line $20 million business, and it's only 38 advertisers. But it's pretty basic.
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Chapter 2: How does Prof G Media vet sponsors?
And I'm in the midst of producing a series on big tech based on my first book, The Four. with Netflix. And if we most likely, I would imagine we'll start shooting or when we get to production in New Jersey, because New Jersey has offered these enormous tax credits where you get about 30% of your top line back. And California is nowhere near that. Georgia has them. Canada has them.
You know, there's big, you know, these nations put in place big tax credits to try and attract the people who will then spend money on catering and costume design and go to the restaurants instead of the hotels there. So I think that being in your industry in LA, I'm outlining all the reasons why she's struggling, which doesn't help in terms of what to do next. So there's a couple of things.
Is there a geographic arbitrage? Would she be better being somewhere else if she's already ready to travel? I don't know if you have kids, but she might have to. I'm good friends with an actor who's killing it right now and has been in a And he's in Budapest, and then he was in LA last week, and then he's doing all sorts of stuff all over the world, and he's geographically flexible.
He just kind of goes where the work is, where the money is. The standard for what you do next is one, you look at your skills and think, where would my skills be applicable somewhere else? If she's in charge of, I don't know, if she does scout location, you know, the people who come, I've had my place rented for movies a couple of times and a team shows up and figures out if it's the right place.
If you're in charge, if you're a line producer or someone, line producer is the wrong term, the person who actually makes this shit happen They filmed Westworld on my block in Soho, and I thought, whoever's organizing this would be a great event planner. Do you have organizational skills, ability to recognize talent, manage a bunch of vendors?
Okay, have you considered saying to your next friend who has a wedding, I would like to plan your wedding. What are you doing? There's going to be more and more money in event planning. I just came up with this, and I really like this, because People are now recognizing that experiences matter more than things. Rich people have a lot of money.
And when they throw their kids bar mitzvah, they're not spending 20 grand, they're spending 80 grand. So that's just an example. I'm not suggesting she should be an event planner, but sit down and write down, what are the skills required to do what she does in Hollywood? And then just take the term Hollywood out and say, where might these skills also be also be applicable.
Also, be open to asking for help, and that is reach out to a bunch of people in the industry, or better yet, people who were in the industry and made a successful transition out if she's looking to get out. The other thing is if she's decided, look, ride or die, I'm staying in L.A. for whatever reason. Maybe you have a good job there. Maybe her family's there.
I would say that the best way to get a job is to be as social as possible, and that is to go out and be as social and meet people, tell them you're looking for work, be aggressive. I think a lot of times people in certain industries are used to people calling them and having a certain amount of demand, right? Get off your heels onto your toes, be more social, be out, be networking.
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Chapter 3: Why does Scott Galloway avoid crypto and gambling ads?
When I first moved to New York, I just had no fucking idea what to do with my life. I had thought I was going to be rich because my company had gone public, then it went out of business. And I'm like, oh, wait, I'm not rich. And so every day, though, I try to say, okay, I'm going to get out of the house. I'm going to meet people. I'm going to try and make some progress. Don't be a snob.
You're not above other industries or doing something else. And forgive yourself every day. Small series of actions. Where do your skills apply? somewhere else and just be very aggressive and realize that this is an economy now that is for, in that industry, that is for hustlers and people out calling people and trying to get meetings. Sorry I can't be more prescriptive and more helpful here.
I think that industry is going through a pretty serious shift, pretty serious shift. Anyways, thanks for the question. We'll be right back after a quick break. Thank you so much for having me. Thank you. Hire right the first time. Post your job for free at linkedin.com slash prof. Then promote it to use LinkedIn Jobs' new AI assistant, making it easier and faster to find top candidates.
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See Chime for details and applicable terms. Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce, and more.
And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at odoo.com. That's O-D-O-O dot com.
Welcome back. Our final question is from Jeff, who emailed us. Jeff writes, Hey Scott, in your new book, you suggest we periodically audit our health, nutrition, money, and friendships. On most fronts, I'm doing great. I'm a mid-30s male who exercises daily, eats clean, and can comfortably pay for the rent of my Brooklyn apartment.
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