When Do Protests Actually Work? — with Erica Chenoweth

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The Prof G Pod with Scott Galloway 41 min 3 speakers 7 chapters transcribed 5 months ago
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Scott Galloway 0:01
Episode 391. 391 Broadway is a historic building located in New York City. True story. When I first moved to New York, my best friend Lee introduced me to a bunch of Broadway dancers, and I dated a Rockette. And I went to meet her in Chicago when she was on tour for the Christmas Spectacular. I came into her room where there was a little person cutting lines on the ass of a dancer. True story. No joke. True story.
Unknown 0:30
Go, go, go!
Scott Galloway 0:40
Welcome to the 391st episode of the Prof G Pod. Didn't see that coming, did you? Didn't see that coming. What's happening in today's episode, we speak with Erica Chenoweth, a political scientist and professor at Harvard's Kennedy School, whose research focuses on political violence, civil resistance, and social movements. Professor Chenoweth is widely known for their work on the effectiveness of nonviolent protests, something we've spoken a lot about. We've even quoted their work many times in our newsletter, No Mercy, No Mal, specifically on the topic of resist and unsubscribe. Anyways, with that, here's our conversation with Erika Chenoweth.
Scott Galloway 1:24
Professor, where does this podcast find you?
Erica Chenoweth 1:26
I'm in Cambridge today.
Scott Galloway 1:28
All right, let's bust right into it. You spent your career studying how nonviolent movements succeed or fail, and we've cited your work in our newsletter several times. We even launched our own economic resistance campaign earlier this year, but I want to make sure, well, I'd love just your insight. How would you describe what your research actually says in your own words?
Erica Chenoweth 1:48
I think the most relevant research here is about what is it that makes movements more likely to succeed or fail. And I think the sort of synthesis I would offer from a huge range of research studies on this, my own and others, is that there are really four things that make movements more likely to succeed than others. The first is very large and diverse participation that builds momentum. The second is the ability to leverage that participation into creating defections within the opponent's pillars of support, whether those are the sort of political institutions, the social and cultural institutions, security forces, the business and economic elite that uphold you know, a sort of authoritarian status quo, if you will.
Erica Chenoweth 2:35
The third is the ability to shift between methods of protest to methods of non-cooperation, like your campaign, and methods of alternative institutions or building mutual aid networks and things along those lines. And then the fourth is the ability to maintain resilience and discipline, even as repression against the movement escalates. And the movements that do those things well tend to succeed more often than the movements that struggle with one or more of those four factors.
Scott Galloway 3:05
Where do you think most movements get it wrong? Because my sense is, becoming just a sophomore student in this recently and listening to you and Timothy Snyder and some other people, is that the vast majority fail. Which of the four hurdles do you think trips people up most often?
Erica Chenoweth 3:23
I think getting defections is the hardest. In a study that I did with Zoe Marks and Andrew Hawking, we did a sort of computational study that ran three different types of strategies. The first is the mass mobilization strategy, just get as many people in the streets as possible as quickly as possible and hope for the best with regard to pillars defecting. The second strategy was what we called a naive pillar strategy, which is protest in a way that's trying to get those defections, but you don't know in advance which pillars are most likely to defect. You just go to the nearest one and protest and hope for the best. And then the third strategy is what we call an informed pillar strategy. And that's where the activists have some advanced information about which of the pillars are already kind of on the fence, and they focus on those first.
Erica Chenoweth 4:12
And that then creates early defections in the movement that can create a cascade of defections. And that third strategy is by far the most likely to succeed in the least amount of time.

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