The Profitable Play Podcast
Episodes
068: Why Most Indoor Playgrounds Don't Sell, OR Sell For A Loss (HINT: It's Likely NOT What You Think)
18 Apr 2022
Contributed by Lukas
Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/po...
067: How "Play" Coach Juliana Took Her Skills Online, Increased Her Impact, Retired Her Spouse, and Designed Her DREAM Business
15 Apr 2022
Contributed by Lukas
Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Juliana's FULL Story: https://www.youtube.com/watch?v...
066: How To Identify Your Ideal Member so You Can Create An Irresistible Membership Offer
14 Apr 2022
Contributed by Lukas
Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/po...
065: Why & How To Add ONLINE Components To Your Play Based Membership Offer
13 Apr 2022
Contributed by Lukas
Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/po...
064: 7 Reasons Memberships Should Be A TOP Priority For A Profitable Indoor Play Space
12 Apr 2022
Contributed by Lukas
Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 2 of my mini-series all about membership businesses-- the busi...
063: 7 Different Types of Memberships You Can Offer (Online OR In-Person!)
11 Apr 2022
Contributed by Lukas
Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/po...
062: Are You Sharing Your Story With your Customers?
08 Apr 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mi...
061: Three Notifications To Turn OFF To Protect Your Energy
07 Apr 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: in...
060: How To Train Your Cafe Staff Effectively + Efficiently (2/2)
06 Apr 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mi...
059: How To Train Your Cafe Staff Effectively + Efficiently (1/2)
05 Apr 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mi...
058: 2 Ways To Increase Cafe Sales And Decrease Staff Overwhelm (Simultaneously!)
04 Apr 2022
Contributed by Lukas
EPISODE LINKS: What's Working 2022 Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Programs: https://bit.ly/37yCxAC Mich...
057: Cafe Tips From 5 Current Indoor Playground Owners
01 Apr 2022
Contributed by Lukas
EPISODE LINKS: What's Working 2022 Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Programs: https://bit.ly/37yCxAC Mich...
056: 3 Cafe Tips From a 10-Year Starbucks Manager Turned Indoor Playground Owner!
31 Mar 2022
Contributed by Lukas
What's Working 2022 Guide: www.michelecaruana.com/whatsworking Watch on YouTube: https://www.youtube.com/watch?v=c8LB_6UTsig&t=277s Indoor Playgro...
055: Why Your Indoor Playground Business Needs A Cafe (2/2)
30 Mar 2022
Contributed by Lukas
YouTube Tour of Our Cafe Equipment: https://www.youtube.com/watch?v=03ILVn_JQFo&t=233s What's Working 2021-22 Guide: www.michelecaruana.com/whatsw...
054: Why Your Indoor Playground Business Needs A Cafe (1/2)
29 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking YouTube Tour of Our Cafe Equipment: https://www.youtube.com/watch?v=03ILVn_JQFo&...
053: The Email Tip You MUST USE To Lead From A Place Of Compassion (And Keep Your Email List "Healthy"!)
28 Mar 2022
Contributed by Lukas
FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide YOUTUBE TUTORIAL FOR THIE EPISODE: https://youtu.be/5DkbLlu6EgM EPISODES LI...
052: Where To Find Inspiration For Your Next BIG Business Idea (Even When You Feel Stuck Or Burnt-Out)
25 Mar 2022
Contributed by Lukas
FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide EPISODES LIKE THIS ONE: 005: The "Love Note" Strategy: https://apple.co/3Kkr8oM ...
051: Are You Making This Major Mistake With Your Team Members?
24 Mar 2022
Contributed by Lukas
FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide EPISODES LIKE THIS ONE: 035: Affording + Hiring A Manager: https://apple.co/37XY...
050: 6 Boundaries You Should Be Setting As A Business Owner
23 Mar 2022
Contributed by Lukas
Firing a Customer (YouTube): https://www.youtube.com/watch?v=aPtJtRaHyEE Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacad...
049: Should You Consider Adding a Service Fee / Automatic Tip To Your Parties?
22 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mi...
048: A Reminder To SEGMENT Your Marketing Messages
21 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mi...
047: Getting Ready For Your Busy Indoor Play SEASON
18 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Here in Western New York, our “busy” indoor playground season typ...
046: 5 Tips For Handling Extra Busy School Break Weeks
17 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy If you are a parent whose child is preschool-age or above, you unders...
045: Go To Therapy, My Fellow Burnt-Out Business Owner
16 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy 4 ways going to therapy more consistently has made me a better busine...
044: Are You Upselling Enough In Your Play Based Business?
15 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy In episode 41 and 26 I touch on upselling-- but this topic REALLY des...
043: Boost Your Profit + Customer Experience By Better Accommodating Food Allergies (Even Severe Ones!) With Expert Corinna Meckelborg
14 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy How to make your indoor playground food-allergy safe so you can be mo...
042: Just Do Something Nice Today (An Example That Made Me Cry)
11 Mar 2022
Contributed by Lukas
Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Sharing my recent experience with the "law of attraction" and how one...
041: The "Birthday Child Experience" Strategy To Up Your Open-Play Sales + Deliver A Truly Special and Memorable Experience
10 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Learn our secret strategy for turning a child's special day (their ACTUAL birthday, ...
040: How To Execute Events For Maximum Profit + The Best Customer Experience
09 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Executing events at your space can be a tricky business. Here are my best tips to he...
039: How To Effectively Promote Events (Spending As Little $ As Possible)
08 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist 5 MORE ways to promote you...
038: When To Plan + Schedule Events For Maximum Sales + Minimum Risk
07 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Answering one of my most common questions: how early is too early to schedule events...
037: How to Create a Successful & LEGAL Summer Intern Program
04 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Hiring and working with summer interns is a tricky business-- and there are a lot mo...
036: Hiring & Retaining Gen-Z Employees In Your Retail Business
03 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I asked some Gen-Z retail workers and other business owners like myself what it take...
035: How To Afford, Find, + Hire A Manager Or Team-Lead For Your Business
02 Mar 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Hiring tips to find the perfect manager or team-lead AND make it affordable for your b...
034: Why Your Business Needs A Manager Or a Team-Lead
01 Mar 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking If these last few years have taught us anything as business owners-- it's that we ne...
033: Marketing & Running Your Business During A Local or World Event
25 Feb 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking If these last few years have taught us anything as business owners-- it's that we ne...
032: When To Reply To, When To Hide, & When To Delete Negative Comments On Ads
25 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Listen to my rule-of-thumb about when to reply to comments, w...
031: The 2 Retargeting Facebook and Instagram Ads Your Play Business NEEDS (3/3)
24 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basi...
030: Your Simple Top-Of-Funnel Evergreen Facebook Ad Strategy (2/3)
23 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basi...
029: The Basics of Creating "Evergreen" Facebook And Instagram Ads (1/3)
22 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basi...
028: Navigating Rising Costs and Price Increases In Your Business
21 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Last episode, I talked about how to find potential opportunit...
027: Now's Your Time To Negotiate (Cost Saving Tips & Tricks)
18 Feb 2022
Contributed by Lukas
Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this episode I share terms and conditions you want to thin...
026: Creating a Bundle Offer For A Quick Cash Boost
17 Feb 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP While I teach this strategy in much more detail in my paid programs, in this episode I break...
025: Start Creating An Exit Strategy TODAY (This Is The Perfect Time Of Year!)
16 Feb 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Since you are likely MOST in touch with your accountant and/or bookkeeper this time of year ...
024: Stop Discounting For Family And Friends (4 Reasons To Set This Boundary)
15 Feb 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Consider this episode to be your permission slip and your plan-of-action whenever a family m...
023: We Need To Talk About Your Future Competition...
14 Feb 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I am kicking your week off with a topic that no one really likes to talk or hear abo...
022: Why Blogging Should Be a TOP Priority In Your Indoor Playground Business (2/2)
10 Feb 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challen...
021: Why Blogging Should Be a TOP Priority In Your Indoor Playground Business (1/2)
09 Feb 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challen...
020: Add This Purchase To Your Budget This Month To Book More + Serve Better
08 Feb 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip actually comes from Tal, owner of Art Fac...
019: Calculate Your Conversion Rate To Turn Bookings Into A (Fun!) Numbers Game
07 Feb 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip is something that I think a lot of busine...
018: My 5 Favorite Business Books To Add To Your Wishlist TODAY
04 Feb 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Looking to treat yourself this weekend or for the upcom...
017: 15 Random Things To Have On-Hand To Go The Extra Mile For Your Customers
03 Feb 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In this episode I share 15 random things to keep in hand at your indoor play space t...
016: Optimizing Your FAQ Page For Sales & Customer Retention
02 Feb 2022
Contributed by Lukas
REE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Play Cafe Academy FAQ Page: www.michelecaruana.com/fa...
015: Getting Customers To "Whitelist" Your Emails So You Don't End Up In Spam
01 Feb 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP For more info about collecting and sending emails legally: https://bit.ly/3L13lKM What is th...
014: Understanding and Installing Your Facebook Pixel (The Correct Way!)
31 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge YouTube Tutorial For Pixel Installation: https://w...
013: Optimizing Your Instagram and Tik Tok Bio Links For Sales and Bookings
28 Jan 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP When there can only be ONE link-- here's how to set your social media bio up for succe...
012: The 3 Places Where You're Currently Missing Out On Clicks + How To Fix It
27 Jan 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP There are currently at least 3 ½ places where your customers are checking out RIGHT N...
011: Creating Standard Operating Procedures 101 (Don't Skip This One!)
26 Jan 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Since I decided to talk about email templates during the last episode, I decided to ...
010: The Time Saving System To Serve Your Customers At A High And Consistent Level
25 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit I...
009:Remembering What's MOST Important To Parents
24 Jan 2022
Contributed by Lukas
Changing this one simple thing on your event titles (and more!) can make a big difference in bookings and sales. What's Working 2021-22 Guide: www.mic...
008: How Your Business Can Grow AND Save Money With A Simple Media Kit
21 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit A...
007: The 6 People That Can Change The Way We Write Our Own Business Copy
20 Jan 2022
Contributed by Lukas
What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Did you know that there are around 6 (but quite possibly many more if you've been op...
006: 8 Tips For Responding To Negative Reviews
19 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Negative feedback will happen NO MATTER WHAT. And...
005: The Simple "Love Note" Strategy That Can Save Your Sanity
18 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Think about this scenario. You woke up crazy early to g...
004: Never Wonder What To Post on Social Media Again With This Quick Exercise
17 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge If you are like most brick and mortar business owners, ...
003: The One Organizational Tool That WILL Change Your Life
13 Jan 2022
Contributed by Lukas
FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge ASANA: www.asana.com If you are anything like me, when ...
002: Generate 89% More Revenue From Your Email Marketing
13 Jan 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Did you know that businesses who have a powerful WELCOME sequence for their new subscribers ...
001: Make Money While Growing Your Email List With This 10-Minute Tweak
13 Jan 2022
Contributed by Lukas
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Something you probably already have in your business is an email list. But the ONE thi...
000: Introducing The Profitable Play Daily Podcast!
10 Jan 2022
Contributed by Lukas
Introducing The Profitable Play Daily Podcast! If you own or manage an indoor play center or really any business that serves local children and famili...