Cannes Series: How brands can be culturally relevant and impactful

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Recorded23 Jun 2022

Publisherfeed.podbean.com ↗

Handlerec:10349989

Show notes

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-moving times.

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