China Inc‘s global PR challenges

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Recorded10 Nov 2021

Publisherfeed.podbean.com ↗

Handlerec:10350080

Show notes

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment.

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