David Wolf on China's rapidly changing PR market

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Recorded15 Oct 2015

Publisherfeed.podbean.com ↗

Handlerec:10350471

Show notes

David Wolf joins the Echo Chamber to discuss his excellent new book 'Public Relations in China'. The country's PR market is often viewed as a beacon of growth, but an increasingly tough environment for foreign companies, combined with the decline of guanxi, means that PR is more complex than ever. Wolf and Holmes Report editor Arun Sudhaman discuss these changes and explore why so few foreign companies are alive to the pitfalls.

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