HP/FT and PR procurement with Sally Costerton

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Recorded18 Feb 2016

Publisherfeed.podbean.com ↗

Handlerec:10350458

Show notes

Sally Costerton drops by the Echo Chamber to discuss HP's "mystifying" media spat with FT journalist Lucy Kellaway. In conversation with Arun Sudhaman, Costerton chews over the pros and cons of taking on big media from a PR perspective. Also discussed on the show — Pepsico's decision to eliminate marketing procurement, likened by Costerton as a "tour of Helmand", and the M&A fever gripping the PR industry.

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