Making B2B Creative Edgy

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Recorded15 Dec 2022

Publisherfeed.podbean.com ↗

Handlerec:10349944

Show notes

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.

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